The world we know now was never like this. Technology has changed everything.
Just a few years ago, business elites had a powerful alliance. They had a monopoly, making it extremely difficult for newcomers to enter the business industry. As a result, the difference between the business class and the working class grew.
However, as technology changed, the world of business transformed with it. Now you will see 15 years old billionaires, CEOs, and business owners coming from a humble beginning.
Ever wonder how this changed overnight?
Well, to be honest, it didn’t change overnight, but as technology transformed, it also transformed the way we think. Further, it offered us open access to a business world where anyone could come up with a billion-dollar idea that could change his life and the lives of billions.
From small mobile apps to turning startups into big successful companies, you will see people from all walks of life turning their profession and mixing it with a bit of technology to reduce the pain points.
Now the world we live in has shrunken, it is no longer the same world where travelling to another country would take months. Now, with just a quick call or message, you can convey your message.
Where it changed the way we conduct business communication, and it became a precursor of some of the significant issues we face today.
Right now, one of the most significant issues in the information industry is finding a way to deal with spam messages and information noise.
We see people trying to sell us things that we don’t need aggressively. As a result, we keep ignoring these emails, which keep piling up in your inbox. Eventually, our chatbox fills to the brim, and even if we receive an important message, we sometimes ignore it altogether.
This also applies to your own business. Let’s say you own a business or work for a business in the sales department.
Now you want to make sales, but unlike using a traditional method to reach out, you will be using digital platforms, social media, and email. What will you do?
Ideally, you will send outreach messages on all social media platforms so you can reach out to people, let them know about your product, and see how you can convert them into customers.
How To Become a Champ In Lead Generation According To Your Business?
To make this possible, you will start by assessing your business. Look at your business model and see what you will need. If it is a B2B business, you will look for social media platforms like LinkedIn and email. However, if the business is related to B2C, you will use other social media sites, including Facebook, Instagram, Pinterest, etc.
To successfully run this campaign, you will need a data scraping tool like a LinkedIn sales navigator for the prospects and a LinkedIn automation tool to run your campaign. Even when you spend your resources and time building a campaign, and your efforts go to waste, this can demotivate you further.
This is why most businesses struggle with lead generation and sometimes shut down within the first few years of service.
This means that where customers are much more aware of aggressive selling tactics, overall communication is easy. Still, the lead generation window is so tiny that before you know it, someone else in your industry has already sold their product to your golden prospect.
This raises questions about coming up with new ways to generate leads. This is one of the main reasons B2B businesses are relying heavily on LinkedIn for lead generation.
For the first few years, most businesses were unaware of LinkedIn's influence on lead generation. However, as time-shifted, they are now realizing and coming up with an effective way for LinkedIn marketing so they can generate more leads.
As per Hubspot, more than 80% of your B2B lead generation will be done with the help of LinkedIn,
Although LinkedIn is far from the leading method of generating maximum leads without investing too much time or money, you still need to create a well-rounded strategy with the help of different tools that will help you gather as many leads as possible.
Apart from this, even if you use your social media to help you strategically position your company as the centre of your service, this will bring you a lot of leads.
With so many different strategies at play, the real question still stands. How are you going to use LinkedIn as a platform to generate leads?
To help you understand this, let’s dive in a little deeper and look at the 5 most powerful steps that will open floodgates to leads immediately.
Create Your Company Profile
To start, you need a strong company profile on LinkedIn.
Currently, more than half a billion users are on linked, and with such fierce competition, you need something to help you stand out. So, you need to look at ways that can be used to improve your LinkedIn company profile.
However, if you are not on LinkedIn yet. You are missing out on the global audience. You might have focused on a few platforms and your closer geographical location, but LinkedIn offers you the world, which means it will instantly amplify your leads.
Start by creating a company profile where you must type the company's name. Then upload the image, which is mostly the company logo. If you are using your profile, you must add your picture with a header related to the company.
Once you do that, you need to add about us. Your “about us” should be short and simple and answer all questions. Since there is a character limit, you can’t add paragraphs, so add the keywords that define your brand instead. Your “about us” section helps with the search. So next time someone tries to prepare a prospect list with the help of the LinkedIn automation tool, you will appear in the search section based on these keywords. You also need to add your location in this section so potential leads can reach out to you.
This will be good for local referrals and people looking for similar services in your area. Finally, it’s time to add featured groups and your company website URL so anyone who wants to visit the website can simply do so from LinkedIn.
Post Relatable Content
Now that you have your profile ready, what’s next?
Well, you have to tell people that you are active and working. This is where you need to post your content.
Content marketing is very good for lead generation, no matter what platform you choose.
With more and more LinkedIn users coming to the platform for business news, you need to make sure the audience comes to your account for reliable news.
You need to use content that is mainly related to your business and services, so make sure you stay active and show people how you solve their problems. To improve the attention span, try to add visuals, videos, and gifs as well.
There are different kinds of content that you can generate. Your content can be text only, some infographics, or some simple tool list you use for business purposes. If you are using LinkedIn automation tools or something for data scraping, just give your audience a sneak peek of what you like and what you are doing.
Although writing lengthy blogs is considered ideal, with such a short attention span, come up with bite-size information videos or quotes.
Make sure your content is about your service and the interest of your audience. Your content needs to be unique as well.
Update Your Linkedin Ad Game
Yes, you heard it; LinkedIn ads are now becoming more and more effective.
With the help of using LinkedIn ads effectively, you can put your business in front of an audience that matters.
You can create regular text-based ads along with sponsored ads, outreach messages, and sponsors in InMail.
However, most people are using LinkedIn ad strategies but using LinkedIn automation tools to make sure they reach their audience and then convert this interaction into business.
As more and more people are trying to leverage LinkedIn automation tools, the effectiveness of ad-based content is becoming better.
All you have to do is scrap the prospect data and then feed it to the LinkedIn automation tool so it can outreach for leads on its own. The best thing about these LinkedIn automation tools is that they give you control so you can choose what message to send and what to do next.
So far, there is nothing better than a LinkedIn automation tool where you get to choose the next step and then save the campaign flow for later as well.
Take Advantage of The Groups
Groups LinkedIn are a gold mine for sellers. If you don’t trust me, let me give you an example.
Imagine you are asked to attend a meeting where you will meet more than 500 people who are interested in your field. This includes learners, workers, buyers, and more.
Now imagine a place where you are invited, but you have more than 10,000 people from a diverse group.
Who will listen to you if you talk about your business?
That’s right.
The small but rather interested people are already looking for information about your industry.
Now, if you just scrap the details about these people and then run an outreach campaign with the help of the LinkedIn automation tool and simply send them the details.
What do you think will happen?
You will be more successful than you think.
Use Linkedin Sales Navigator
Well, we don’t have to say this one because it is pretty obvious.
Most people are already using this because they know it is essential. You just have to start by searching the prospects based on their location, designation, and what they like.
Finally, filter them based on their active status.
This prospects list will surely help you get the best results. Most people use this prospect list and feed it to the LinkedIn automation software so they can run campaigns easily.
Experts say that these campaigns are pretty successful as well.
Wrap Up
To sum it all up, if you want to ace your lead generation, you need just two tools, i.e. LinkedIn automation tool and a LinkedIn data scraping tool.
Only different LinkedIn automation tools available in the market will allow you to use the best practices and help you ace your lead generation game without any extra effort.
By using these simple strategies, you can open a floodgate to leads, and your business will become more successful than you might expect.
