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LinkedIn — a great social network aimed at helping professionals to connect with each other, grow their networks, and generate qualified leads and sales. To connect with the right prospects, some B2B marketers use LinkedIn automation tools while others still use cold messaging to reach out to their ideal prospects.

Either way, you’re expected to have a little knowledge of your targeted audience. Without the right outreach messaging strategy, your messages won’t reach the right audience and they will cause spam.

When sending cold messages, make sure you’re targeting the right audience, with the right offer at the right time…


75% of the B2B marketers are using advanced personalization with an outcome of 200% ROI.

But what exactly is advanced personalization?

If you are a beginner in the B2B world, you might be familiar with the term ‘personalization.’ Many people seem to be familiar with this term, but a few know exactly what it really means.

A lot of people believe that personalization is sprinkling the first and the last name in a pre-made template and sending them to everyone on the list. However, personalization has become much more advanced.

In this guide, we’ll show you how you can use…


If you are a B2B marketer and you have been ignoring Boolean searches, you’ve been missing out on a secret pool of the most qualified prospects.

Many marketers who have been doing it correctly, have access to a whole new world of ideal prospects and useful insights.

While searching prospects on LinkedIn, basic LinkedIn filters are not enough. They give you very limited outcomes as basic search has only limited filters. Very often, this is not useful, especially for B2B marketers and salespersons who need highly qualified and relevant leads for their business. …


Love it or hate it, LinkedIn is an incredibly powerful tool that a B2B marketer must have in its toolbelt.

More than half a billion prospects use LinkedIn to find jobs, grow their network, find talent, generate leads, and make more sales. Whether you want to grow a network or build a brand, LinkedIn is something you can never ignore.

Just like any other platform, LinkedIn can seem fickle in its benefits, from being a highly effective lead generation tool to a platform with no benefits.

Your success on LinkedIn highly depends on knowing and understanding the LinkedIn algorithm. The…


Initially created as a job finding and networking site, LinkedIn has become a core component of B2B marketing strategy. With the platform’s growth, there are 760 million+ active users from more than 200 countries. This means a single user has access to millions of ideal prospects and business networks through this platform.

That’s the reason LinkedIn has finally become the top useful platform for B2B marketers and salespersons. However, a lot of people don’t know how to do that. They create a profile on LinkedIn and then wait for the leads to roll in.

Creating a LinkedIn profile is just…


LinkedIn is no longer an ordinary platform that was used to search for jobs and candidates. Since its launch in 2003, it has grown into the largest professional network and today it is known as the hub of leads. There are more than 760 million active users, and the number is growing each moment. The fact that these users connect and engage with each other on professional grounds and generate business opportunities makes it the top favorite platform for B2B marketers and businesses.

However, is it so easy to just log in and find your leads? No.

Finding ideal leads…


If you’re a LinkedIn user and yet to be on the LinkedIn groups bandwagon, it’s high time you get on the board. But why bother?

LinkedIn groups are a great way to build a great relevant network by interacting with like-minded people. LinkedIn groups enable you to participate in interesting discussions and business-oriented topics. These groups also enable you to establish your reputation by posting relevant and valuable information for the audience.

Now just that, you can also scrape the members of the LinkedIn group using a LinkedIn automation tool such as LinkedCamp.

In this article, we’ll be talking about…


If you are thinking of starting a SaaS company, a ton of questions will cloud your mind. What is the perfect idea to start a SaaS? How to make and execute the plan? Do you have enough budget to start a startup? Do you need software or tools to start your company? How much time will it take to develop your tool or software? An easy answer to all these questions might be — SaaS white label solutions.

In this blog, we’ll share views about SaaS white label and how white label partnerships can help you scale your businesses?

As…


LinkedIn is an incredibly great platform for B2B marketers and salespeople. Plenty of B2B marketers and brands are already using LinkedIn and its great features to increase their engagement, outreach, and lead generation. One such amazing feature is InMail. You can either send them manually or automate them using LinkedIn automation tools.

InMails are especially useful for salespeople who want to get the most out of LinkedIn. It’s a great way to reach out to prospects who are outside your direct network.

What is LinkedIn InMail?

Straight from the horse’s mouth: An InMail is a private messaging feature that allows you to send direct…


If you’re a real estate agent, you might already have an idea that a customer or a client spends money only once or maybe twice in a decade.
That’s how difficult generating leads in the real estate industry is!
While many real estate companies use billboards, bus stop signs, ads, etc. that only give diminishing results, there’re many people who are smartly using social networks such as LinkedIn to easily generate hundreds of qualified leads for their business.

Does LinkedIn Really Work For Realtors?

Getting messages every week from customers that eventually turn into leads proves that LinkedIn is an amazing place to find fresh leads…

Steve J

I am a passionate content marketer and love to write on technology.

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