LinkedIn is a platform where more than 810 million professionals from around the globe share their professional journey with people.
Among these 810 million users, more than 10% directly or indirectly get involved in the decision-making process of a business. They engage in sales, purchase, investment, availing new services, recruiting new talent, and offering services to different businesses.
In other words, they are either involved indirectly influencing their professional journey or they are highly influential in changing the course of the professional journey for others.
This is the main reason; LinkedIn is considered a hotbed for B2B businesses that are trying to generate leads. Currently, most B2C businesses use Facebook, Instagram, and Twitter as the major source of generating business leads.
On the contrary, companies with a B2B business model highly rely on LinkedIn. According to an estimate, 59% of the marketers use linked as their major lead generation tool.
If you have not used LinkedIn as a lead generation tool, you are missing the major market chunk. This means that you will see the consequences on your business because you are not willing to expand your horizon.
According to Forbes, currently, if you are not using Linkedin for lead generation, you are not tapping the maximum potential of your business. Linkedin offers a unique cocktail of big business, struggling startups, and easy access to the most influential names in the business industry.
This unique mix not only makes Linkedin one of the best platforms to seek business advice but also the best place to generate business through one-on-one interaction. With other platforms you will not be able to have easy access to the business owner directly, however, LinkedIn offers you direct access to the business owners but also business professionals in the same domain and same company.
Since your competitors are already taking full advantage of these features, you might never be able to reach the full potential of your business without tapping into LinkedIn.
If you are struggling with leads generation, it is not too late to start.
Here are some simple ways to generate leads by using LinkedIn.
How To Start Generating Leads Via Linkedin?
Starting your linked lead generation journey without a strategy is deemed to fail. To change this, you need to start by building a strategy that can ease the process and help you set benchmarks to assess progress.
You need to start by filtering out the best prospects for business and then you must design a campaign so you can reach out to them.
Once you reach out to the clients that can help you maximize your revenue, you must then interact with them to filter out people who are decision-makers.
Within one company you will see multiple people but only a few hold the decision-making power. There is no magical formula to extract these decision-makers, the only way is to use sales navigator filters that will help you extract people according to their designation, location, business model, and other details.
Before you start the campaign or even think about extracting the prospects, think about your targeted audience.
This might seem like a lengthy process, but the success of your lead generation campaign depends on it. Apart from this, there are so many LinkedIn automation tools that you can leverage. These LinkedIn automation tools will help you in extracting the prospects.
Work On an Impressive Linkedin Profile
Building an impressive LinkedIn profile means you are building a solid landing page that will help you push the best prospects to your website.
Most people build a good profile by adding a lot of details about their business. They add lengthy details that are difficult to read. Most clients simply land on their profile and skip everything because no one has enough time to read.
The key to a good profile is to master the idea of more is less. Try to optimize the profile according to the search engine optimization guidelines. Add brief points that are easier to read.
Do not add lengthy and boring details but make sure you have added every crucial detail about the business.
When you add an intro, just answer the questions that you would like to read in your prospects. Add the links to the direct website and then list down details about the business, the services you offer, and the targeted audience.
If you have a B2B business model, mention it right away rather than beating about the bush. In case you have a separate business account, you need to make sure you are connected.
Aim To Increase the Connections and Stay Active
LinkedIn is useless without building a strong network. There are so many professional people within your domain and they all are here to connect so make sure you do not shy away from extending a friendly hand.
Try to use industry-related keywords when you search for people within your domain. The LinkedIn connection limit for every week is 100m so you need to make sure you are not wasting your time adding people who do not share any common ground with you.
Once you add someone as a connection, do not leave it there. You need to build a one-on-one relationship, so try to stay active.
Respond to their posts and if there is a way you can spark a conversation, take full benefit of it.
Another amazingly simple yet most effective method of reaching out to the best prospects is to tell your connections to introduce you to new people.
This strategy works best if you have a strong interaction with your current connections.
For this, you can also take help from LinkedIn automation tools available in the market.
Join Groups
Groups are a particularly clever way to talk to like-minded people. This might seem obvious, but you will be surprised how many people never join a group.
Once you join a group try to interact with people. Look at the people who are interested in the same domain and then narrow down your research to see how you can have a one-on-one interaction with them.
Groups are a terrific way of rapport building and you will be able to see active people.
While interacting with people do not deviate from the current topic, however, if you want to talk about something else send them a connection request.
Follow Up
Most people send connection requests but once they get connected, they send the first introductory message and then they just leave it at that.
This is one of the biggest mistakes because if you want to mature the lead you need to follow up.
Sending a follow-up message might seem like you are pushing someone to decide, but this will show your prospects that you are persistent. However, adjusting the tone according to the message is the key. There are LinkedIn automation tools that can help you in planning and seeing follow-up messages
Bottom Line
To sum it all up, your first step will be to have an extraordinarily strong profile so no one can ignore you. Then comes the step where you will be adding more connections. Now that you have people of similar interests, it is time to interact with them. This will give you a good perspective of their nature and finally, you can follow up to see if they would like your service or product. This might seem like a simple method, but the idea is to give the impact that you are interested in and persistent but not a pushover.
