You are sitting in your lounge exploring the internet when you come across a pair of discounted shoes. You click on the link and a website opens where you read about the shoe and compare prices before deciding to buy it.
We have just described to you a sales funnel with its various stages.
Moreover, because the stages have an impact on customer behavior, every firm should recognize and understand them. Especially when you try to find leads via the sales automation tool, you must pay special attention to the funnel sale stages.
Thus, understanding each phase can help a company attract more clients and boost revenue significantly with the help of sales automation tools.
Furthermore, consider your company and the impact it would have if you were able to double the number of people who looked at your products every month. In addition, if you were able to double the number of people who visited your website or in other words you can increase your sales two times by using sales automation.
What is a Sales Funnel?
It is a visual representation of your potential customer’s journey when they purchase from you. It explains the actions they must take to make a purchase. Also, you can increase your funnel sales via cloud based sales automation tools.
The funnel, also known as a marketing funnel or revenue funnel, shows how every sale starts with a huge number of potential consumers. However, it concludes with a significantly smaller number of people who actually make a purchase.
Hence, to keep the end number close to the number of people at the top of the funnel, marketing professionals utilize the marketing funnel to see what methods work and do not work for the customer’s purchase experience.
Importance of Sales Funnel:
When you have secured potential leads by using sales automation software, you now have to focus on the customer experience. We have described the importance of implementing sales funnel as follows:
- Makes Customers
- Creates Referrals
- Tracks and Monitors
- Focuses on Efforts
Makes Customers:
Suppose you have found your best leads via sales automation, and they have come to your website. The main purpose of the sales funnel strategy is to create new customers in a step-by-step process.
So, if they have a good experience in visiting your website, they eventually become your potential customers. And the leads you have generated from your sales automation tools on LinkedIn turned into conversions.
Creates Referrals:
Generating leads using sales automation is not enough. You have to provide your clients with the best experience and turn your one-time customers into regular ones. Thus, when these clients have an amazing experience with your company, they refer your brand to others.
So, if previously your customers did not make a purchase from you, they will now. The reason is that the potential customers talk about your brand on different platforms. As a result, your company name improves. And hence, in this case, you do not always need LinkedIn sales automation to have new customers.
Tracks and Monitors:
This sales funnel strategy helps you improve your website and user experience. You can monitor every step a customer has to go through and track their difficulties. Thus, you can improve your website and make necessary improvements.
As a result, when you generate more leads via sales automation on LinkedIn or any other platform, your prospects will have an incredible experience working with you.
Focuses on Efforts:
A sales funnel focuses the company’s attention on a certain group of prospects. So, when people reach the bottom of the funnel, it is easier to reach out to them and convert them into customers. Moreover, a sales funnel can also assist companies in filtering out unqualified leads by requiring customers to go through several processes before making a purchase.
Thus, you do not only boost your sales and revenue by using sales automation tools but also by improving your sales funnel strategy.
How Does A Sales Funnel work?
If sales automation helps you create new leads then a properly structured sales funnel procedure turns those leads into actual paying customers. So, a company must pay special attention to the sales process if it wants to retain its clients.
Moreover, a sales funnel plan helps to build and track the sale process. Thus it enables you to monitor your new customers and the success rate of your sales.
Furthermore, you must match the stages of your sales funnel to the concerns of your prospects. Also, to gain the desired outcomes after attracting new customers through LinkedIn sales automation, you should clearly define the steps via real, practical, and measurable actions.
Stages of a Sales Funnel:
In order to have the best outcomes, your sales process must contain the right type and amount of stages. Continue reading to learn how to use sales funnel stages to improve conversion rates:
- Awareness
- Interaction
- Interest and Evaluation
- Decision
- Action
- Re-engagement
1. Awareness:
The largest number of prospects comes under the umbrella of this stage. The reason is that they come across a problem and start searching for solutions. Thus, they find the company through social media marketing, and content marketing, which offers solutions to their problems.
So, after attracting clients from sales automation tools, the next step is to make them aware of your ideas, solutions, and objectives. There are several ways you can do that. We have outlined some of those for you as follows:
- Social media posts
- Infographics
- Blog posts
- Video content
Moreover, your content at this stage should be very relevant. Good blogs are a means of keeping the prospects connected to your brand. Also, it helps solve many of their issues themselves so they stay interested in your brand.
Similarly, apart from generating leads from LinkedIn sales automation software, if you have good content on your website, it creates a very interesting impact on your visitors. Ultimately you have prospects going through your sales funnel and becoming your paying clients.
2. Interaction:
This is the stage where the numbers of prospects decrease but the chance of sales increases. The reason is that only the interested prospects start contacting the companies. Moreover, they ask the brands for more information.
In addition, they start their research to find out whether the products will meet their requirements. So, after creating customers from the sales automation, you can turn them into regular clients by efficiently interacting with them.
3. Interest and Evaluation:
Now the clients are more interested in your services than before. They ask you questions and want to know if you can provide them with the solutions that suit their needs the best. Now you have your lead’s attention and you can use this opportunity to increase your sales and revenues.
Moreover, when you contacted the leads with sales automation tools, you did not know about their intentions. But now you have the chance to get knowledge about their expectations and goals. Some of the best methods to evaluate their demands and objective are as follows:
- Giving them free trials options
- Running email campiagins
- Doing follow-ups
- Using retargeting campaigns
Remember that maintaining a consistent brand image with your content and presenting it across various content platforms is important. Thus, reaching out to them via sales automation messages is not enough, you need to maintain a relationship with them that portrays you as a helpful sales expert.
4. Decision:
When your prospects are at the decision stage, that means they are considering buying from your brand. So, what you can do at this stage is make them aware of all the benefits they can gain from you.
Moreover, tell them how your services are helpful to them. Offer them discount codes and free shipping to increase customer retention rates. Thus, the sales automation strategy works in your favor from the start in generating leads. The rest is up to you on how you handle your customers through the sales funnel stages.
5. Action:
The journey that starts from generating leads with sales automation tools comes to the most important stage of the sales funnel, ACTION. This is the place where you can either close the deal with your prospects or you can lose them.
In addition, this is the bottom stage of the sales funnel but that does not mean your work has ended. You still have to maintain the follow-ups with your prospects so that they only come to you whenever they look for similar services.
Also, do not forget to take your clients’ feedback and make the necessary improvements to grow your business and boost sales.
6. Re-engagement:
The whole process from sales automation to the action phase ends perfectly when your customers are satisfied with your products and services. So, you have to keep yourself engaged with your prospects.
Hence, keep sending them follow-up emails and text messages to have feedback from them. Also, you can keep them updated about the recent ventures and products via email. Asa result, your customers are happy and you achieve your business goals rapidly.
Wrapping Up:
It is safe to say now that an efficiently handled sales funnel strategy is as important as generating leads from sales automation tools. So, the sales funnel plays a very important part in boosting your sales and increasing your revenue.
Also, you can easily convert your leads when you have proficient sales funnel techniques. Thus, focus on your customer requirements and adapt accordingly. Make sure your prospects are satisfied with your services.
Moreover, if you want to start generating leads for your business right now, you can use one of the best sales automation tools Linkedcamp. They allow you a free trial so that you can test it first and then choose them to grow your business.
