Best Tools and Tips: How to Schedule Your Messages & Campaigns on LinkedIn

Always remember that the first step is the hardest. Later with proper management, everything starts falling into the right places. Since new activities are complicated and daunting at the start, it’s not necessarily the end that is also the same.

LinkedIn is a whole different world when it comes to managing messages and running campaigns. Many times, marketers and managers get themselves in hot water. It happens mostly due to the mishandling of LinkedIn automation tools. In pursuit of LinkedIn lead generation, they commit mistakes in scheduling messages and running campaigns on time.

LinkedIn is a tricky place where its algorithms are different. If they detect linked automation, they will either ban the account or flag it as suspicious. So, while understanding the algorithm of the platform, let’s learn how to schedule your brand’s messages and campaigns on LinkedIn.

Why Schedule LinkedIn Messages?

By scheduling the messages on LinkedIn, it means you will automatically get connected with your prospect lead at a specified date and time. The settings are handled by the business itself. The art of scheduling LinkedIn messages comes in handy when a target lead asks for some time to respond. Therefore, these scheduled messages reach them at the exact them when they told you to respond.

It is great when you have a lot of prospect leads in the sales funnel. To reach everyone at the specified time is difficult. These scheduled LinkedIn messages help at that time a lot.

When you schedule messages, you are:

• Saving time.
• Reconnecting with the leads without missing them.
• Organize your business’s sales funnel.
• Continuously expands the network of professional contacts.
• Gets credibility and helps in promoting image as a professional.

How to Schedule LinkedIn Messages Like A Pro?

There are two ways to schedule yourself on LinkedIn. The first process is being offered by LinkedIn itself. The LinkedIn Scheduler automates the complete scheduling process. Businesses can sync their Google Calendar or Office 365 within their InMail composing window. However, this automation is limited to finding and scheduling interviews for candidates.

The other way is using a LinkedIn automation tool. This linked automation is solely to schedule LinkedIn messages. With an enhanced mechanism of CRM and scheduling messages, Piwaa is a great tool that helps.

At Piwaa, for ideal results, it is recommended to sort out the conversations. Don’t apply the filter on “unread” messages only. Instead, apply filters on the last person as well who sent the messages. It provides complete access to a scheduling chart where businesses can set times and dates for interactions.

Piwaa also has tags that can mark a contact and allow memo writing as well with each person. Using the platform, you can also check the prospect’s contact information. From emails to company names, and contact numbers.

Why Schedule LinkedIn Campaigns?

When a business creates a campaign in LinkedIn’s Campaign Manager option, they can set their budgets, and bids, and schedule the time and date of running it. Many novice businesses ask why to schedule LinkedIn campaigns and not run them instantly.

Sometimes the research is not enough to run the advertising campaign instantly. It takes time and effort to identify the target audience, gather knowledge about the market, and scrutinize the potential of each prospect. On the other hand, sometimes target leads have a specified time to get online on the forum.

Therefore, if you run a LinkedIn campaign when your target audience is not available, all the efforts will go wasted. For such reasons, it is great to schedule LinkedIn campaigns.

How to Schedule LinkedIn Campaigns — Step-by-Step Guide

These steps will help businesses in setting and scheduling their LinkedIn campaigns like a pro. Before starting, it’s necessary to know that these steps are followed after clicking on the “Create Campaign” option.

Wisely Choose Your Campaign Objective

The first step is to be clear about your campaign objectives. Build your campaign around the ideology of what you desire to achieve after advertising. Identify whether your goal is to create awareness, give a chance to people to consider your brand, or get conversions with leads.

Select the subcategory that defines your brand precisely and not in general. Here is the tip! Always work around awareness, conversions, and consideration subcategories when scheduling LinkedIn campaigns. This will help in enhancing the sales funnel with appropriate leads.

Know and Select the Right Audience

When you desire to schedule LinkedIn campaigns, it’s necessary to know the right audience. Be clear and specific before making any decision. Talk with your managers and brand advertisers and come up with the correct audience first.

Once done with it, select the language you prefer. LinkedIn is a vast platform offering selection of 19 different languages. Make sure to select your preferred language as it’s the foundation of your campaign.

Now start customizing the location settings. It helps in targeting the audience and building relationships perfectly. Start from the highest value i.e., continent then move to the country and later the state or preferred region. There is a setting of excluding regions as well where you don’t desire to run your campaign.

To finalize the scheduling phase of the audience, specify the demographics, companies, interests, education, and job experiences. The most important tip is to use matched audience feature to make your work easy. It helps in precise targeting with the combination of first-party data on LinkedIn.

Advertisement Format Creates A Difference

Choosing an advertising format is mostly ignored before scheduling LinkedIn campaigns. Businesses randomly select this part. However, it plays a crucial role in defining the complete framework of the campaign.

When choosing the advertising format, be sure about your campaign objective and the right set of audiences. Some of the leading advertisement formats that work for all businesses are:

Image Ads — These allow businesses to promote their messages directly in the news feed of LinkedIn. It can be targeted to a specified audience with brilliance.

Text Ads — There is a headline, text, and capacity of an optional image in it. You can choose to place it on top of the page or at the right rail on the LinkedIn desktop pages.

Video Ads — This allows the businesses to engage their target audience with interactive content reaching directly to their news feed.

Message Ads — Using the power of LinkedIn messenger, helps in sharing personalized messages directly to prospect leads with a CTA. These ads are delivered when the particular LinkedIn user is active.

Carousel Ads — With a swipeable series of cards, carousel ads allow businesses to share an interactive story. These ads are also shown in the news feed directly.

Conversation Ads — Develops a choose-your-own-path experience, enhancing user engagement with better conversion rates. With conversation ads, businesses can create as many CTA as they desire.

Dynamic Ads — Builds personalized and customized ads that appear on LinkedIn desktop versions only. They allow businesses to showcase their products, acquire new followers, and share thoughts conveniently.

Here is a tip to refine your advertising strategy! Businesses must follow the best practices in all ad formats to showcase their value. They must try to make every word count and leave an everlasting impact. The images must be eye-catching, and the content should be attention-grabbing with clear CTA placement.

Setting Budget

Schedule a LinkedIn campaign as per the budget capacity of the business. During this second last step, you have the option to schedule daily or weekly budgets and develop a complete spending structure.

However, you need to change the date as per your requirements. The date of the campaign sets all by itself to the existing one. Schedule a LinkedIn campaign as per your convenience and the time when potential leads come online.

It is recommended to automate the bidding option as the tool will efficaciously work as per your prescribed budget and requirements. To avail, of the best of the platform, make sure to go with the recommended bid or higher.

Launch and Optimize

Once you have finalized the objective, the target audience, advertisement format, and the budget let’s optimize it. Schedule LinkedIn campaigns should be checked thoroughly before finalizing them. It takes less than 24 hours for the LinkedIn platform itself to review the campaign before displaying it to the members.

Start utilizing the power of LinkedIn automation tools once your ad is active. Gather data and insights to improve your strategies and optimization. A bit of tweaking will augment the results of the campaign. Don’t forget, by scheduling the campaign and running on accurate timings will boost the reach every time.

Best Tools to Automate Your LinkedIn with Scheduling Efforts

So far, we have understood that there is a need to schedule LinkedIn messages, as well as, schedule LinkedIn campaigns. But it is necessary to know the tools that can prove worthy and helpful at the same time. Results and potential leads for the sales funnel are all that is needed for the businesses. Therefore, LinkedIn scheduling tools can automate the process and bring in the results you dream of.

However, LinkedIn is strict when it comes to automation. It is never in favor of it and its User Agreement confirms that the platform has the right to restrict or ban a profile in case of automation.

What A LinkedIn Scheduling Tool Must Have?

Before comparing and evaluating some leading LinkedIn scheduling tools, let us understand what to look for when searching. There are hundreds of different tools available for it but which offers the best service must be known. It is never easy to manipulate the algorithm of LinkedIn, therefore, it is better to know what to look for before finalizing any decision.

Never Beat the LinkedIn Algorithm

Since LinkedIn is not in the favor of automation therefore not all LinkedIn automation tools can manipulate the system. Since you don’t want to get kicked from the platform, never try to beat the algorithm of LinkedIn. Make sure the linked automation tool complies with the standards of the social media platform.

Breezy to Use

If your LinkedIn scheduling tool is super hard to use, be sure the results are not going to be the ones you expect. A complex interface welcomes errors and ambiguity, sacrificing the core requirement of the platform. Therefore, always use a trial version before finalizing any scheduling tool and check if the interface is easy to use.

Support

Even when the LinkedIn scheduling tool is easy to use and follows the standards of the platform if the support is worse then there is no point to get it. It is not necessary that the support should be 24/7 available but they must be cooperative and understanding. Without it, managing the tool in the long term is impossible.

After understanding these requirements, here are some tools that are safe and undetectable on the platform. These LinkedIn scheduling tools can automate your process, produce great results, and wouldn’t lead to a ban or restricted account.

• Falcon

Falcon is a publishing, social media listening, customer data management, advertising, and measurement platform. It is designed to provide a competitive edge to brands using a data-driven approach. The platform plans the content, and schedules messages, and campaigns by collecting data and other insights for better results. Its performance dashboard works as a planner that develops social campaigns easily.

The platform offers the feature of finding the right people, ensuring better opportunities, and trying in resolving critical issues. Starting with $129 per month, Falcon uses customization for every potential lead with varieties, depending on the profile and interests. The priority detection conveniently flags important messages based on sentiments, whereas, tedious messages are filtered out. Falcon ensures personalized user experiences while targeting the audience from the mass.

• ContentCal

With various options to customize, publish, and analyze the content using a linked automation algorithm, ContentCal is a brilliant tool for scheduling on LinkedIn. Being a visually planning calendar, the platform’s dashboard is intuitive and interesting for businesses to use. It has tons of videos of the demo, helping marketers to understand the workflow. With advanced analytics, businesses can get hands-on organic data on LinkedIn regarding clicks, impressions, and engagement ratio.

It has a content hub where users can create and store the templates or ideas and links easily. Whether it’s a press release or a blog or an article, ContentCal can create every form of data instantly. With $204 per year, the professionals can also auto-publish different content on LinkedIn. Scheduling messages and campaigns become easier with snippets that save hashtags and URLs. The visually planning grid makes it super easy to use.

• SocialPilot

Being a phenomenal LinkedIn scheduling tool, SocialPilot is a great choice for SMEs and enterprises. From managing and organizing the LinkedIn account to searching for prospects in relevant groups, SocialPilot does it all. The platform schedules LinkedIn messages and schedules LinkedIn campaigns as per the interests of target profiles. The LinkedIn automated messages are personalized with clear and engaging context.

Being easy to navigate and user-friendly SocialPilot costs around $30 per month and $306 per year for professionals. It can schedule posts across multiple platforms, augmenting the reach of the brand. The RSS feeds shift the blogs to auto-sharing mode, minimizing the manual hassle. The social media analytical tools help in improving the overall performance at LinkedIn with efficiency and efficacy. From bulk scheduling to sharing of the content, SocialPilot does it all in a breeze.

• CrowdFire

While scheduling LinkedIn messages, posts, and campaigns, CrowdFire is another leading LinkedIn scheduling tool. Whether it is a blog or article or video, the platform schedule everything seamlessly. It also allows sharing posts on different networks and customizing the messages.

With $99.99 per month for VIP customers, CrowdFire curates the articles after utilizing thousands of sources across the globe. With image recommendations, businesses can make shareable images for conversational campaigns. The intuitive dashboards make the articles appear directly on the feed. Businesses can schedule campaigns as per the need of their target audiences smoothly.

• Loomly

Offering multiple scheduling messages and campaign features, Loomly is a phenomenal tool for getting success on LinkedIn. Thought Loomly started as a simple calendar for social media but it evolved into being a great LinkedIn scheduling tool. From publishing content to customized messages and personalized campaigns, Loomly manages everything perfectly.

With $204 per year for the professionals, Loomly manages social media content ensuring organic ads and posts. It notifies and organizes images, videos, links, templates, and notes in the brand’s library for continuous usage. It also posts sponsoring for augmenting each post. The support on Loomly is impeccable, and the user interface is also easy to navigate.

Conclusion

LinkedIn automation tools when combined with LinkedIn scheduling tools, the process becomes easier, faster, and seamless. Businesses can easily leverage the power of the platform by reaching out to potential leads at a specified time and date.

LinkedIn is a great platform if businesses learn to use it smartly. Schedule LinkedIn messages and schedule LinkedIn campaigns offer tremendous benefits that not just save time but also help businesses to manage other works conveniently.