Effective LinkedIn Messages That Will Get You 70%+ Response Rate

Now that you know what mistakes can ruin your LinkedIn automation campaigns make sure you avoid them.

In an environment where the response rate is less than 25%, ensure you do your homework to make your messaging campaign successful and drive better results. You need to ensure that you write messages that encompass the following criteria:

1. Highly Personalized Messages: Write relevant messages that include personal details of the prospects.

2. Appropriateness: Make sure you create templates suitable for prospects of different industries.

3. Usability: Make sure your messages have value and will be useful for the respective receivers.

Now let’s move towards the best practices:

1. Walk An Extra Mile to Get Results

LinkedIn shows you some templates or defaults messages when sending a connect note or messages. Most people send connection requests without notes, and others who send a note don’t even try to alter it or add any specific details.

Don’t just rely on the line when sending a connect request message. ‘ I’d like to add you to my network.’ Most of the prospects won’t even pay attention.

Try something like this:

Hi Mike!

I see you belong to the XYZ industry. I also work in the same niche. Let’s connect and see how we can benefit each other professionally.

Talk soon.

2. Involve Your Mutual Connections

LinkedIn has this amazing feature that lets you know who your mutual connections are. People tend to trust those who have the same connections as you do. Thus, if you want to connect with a prospect and both have some mutual connections, use your mutual connections as the talking point.

Try something like this:

Hi Mike,

I noticed that we have some mutual connections. Most of them spoke very highly of you and your skills. Impressed. I’d love to add you as my connection to add value to each other’s network.

Looking forward to it.

3. Talk About Their Interests

To get your prospects’ attention, you need to give them something they are interested in. For that, you first need to learn about their interests or problems they might be facing. You can use the best LinkedIn automation tools to collect information about them or do it manually if you have enough time.

Once you have collected enough data about them, include those details in the notes and messages, so they know you are not just connecting randomly.

Try something like this:

Hi Mike,

I came across your profile while searching for B2B marketers. I see you’re facing trouble with lead generation. As an industry expert, I have good suggestions on how you can speed up your B2b lead generation. Let’s connect and discuss.

Regards,

4. Connect on the same ground.

When you collect data about your prospects, see who has the same interests as you. If you find prospects with common interests, you can use this relevancy to get in touch with the prospect.

You can try something like this:

Hi Mike,

Came across your profile and noticed that you have an interest in automation and Artificial Intelligence. I am glad to see we share common interests. Let’s connect and see how we can push each other ahead.

Best,

When you talk about their interests, they realize that you have visited their profiles and put some effort into crafting a connect request note for them. Using such information, you can establish a strong business relationship outside LinkedIn. You can connect with them through email, Facebook, Twitter, etc.

5. Tell Them Why You Are Reaching Out

People are always curious to know how you found them or why you want to connect with them. So, while writing messages, you can add details about what made you send them a connection request.

Try something like this:

Hi Mike,

I see you work in the XYZ industry. I have also worked in the same industry and in the same position. Let’s connect and see how we can support each other professionally.

Best,

6. Write to-the-point

Limit yourself to 50 words while writing a LinkedIn message — no less, no more. Don’t add irrelevant details; stay focused and choose your words wisely.

Your LinkedIn message should have the following details:

• Personalized
• professional
• Praiseworthy
• Pertinent
• Polite

Always use their first or last name or any other title to address them. If you are using advanced LinkedIn automation tools to send messages, the CSV file feature will automatically place variables according to a person’s profile.

7. Do not sell right away

The age of cold approaches has gone. Cold messages containing sales-y pitches don’t work anymore.

Today is the age of social selling which means building strong relationships before you finally pitch your product or service. It’s common for marketers and salespeople to start everything with a sales pitch, but you should know that it doesn’t work anymore. Social selling has become the latest and most successful approach to generating leads.

Now that we have shared some good practices for writing effective messages, we hope you take all the proper steps to make your campaigns successful.

Important Points To Strike Up Conversation

Getting prospects' replies takes a lot of work in the modern digital landscape. If you want people to accept your connection requests and answer your notes and messages, make sure you have tweaked your profile, so it looks attractive to the prospects.

Use the following points to increase your profile appearance:

1. Add a professional profile picture

2. Write a relevant and good headline and summary

3. Add details about what you can do for your targeted audience to catch their attention

4. Use personalization to get a maximum response rate

5. Add CTAs to make them take an action

Conclusion

Making sales on LinkedIn is not a piece of cake.

You first need to create an impression, which is possible when you send them highly personalized messages, including details they want to read.

All the points mentioned above are tried and tested, bringing us a 70%+ response rate. Putting a little effort into sending messages can make you win your dream clients.