LinkedIn is one of the most popular social networks out there. With more than 870 million members, it is more than a just a place where you can connect with other professionals and make an “online networking.” In fact, LinkedIn is the best marketing tool you can find online. Right now, the company has over 800 updates per month on its platform and includes new features on a regular basis.
However, if you are starting to build your profile or if you would like to try to know more about its system of communication, don’t worry because, in this article, I’ll explain how to use LinkedIn so that it can help you promote your business and increase your sales.
Personalization is one way to do it
According to a recent market analysis, 74% of B2B buyers choose vendor websites as a starting point for research. Yet, 50% of all leads aren’t ready to buy yet — so what do you do with these leads in the meantime?
You nurture them! You nurture them through personalized campaigns that are designed to keep you top-of-mind during the research phase — and ideally, during the purchase phase as well.
By creating personalization campaigns on LinkedIn, you can nurture leads while they’re actively researching solutions like yours.
If you’re not sure how to get started with your LinkedIn personalization campaigns, this guide will help.
I’ll walk you through how to set up your campaign structure, how to leverage LinkedIn automation tools like LinkedCamp and Sales Navigator, and how to optimize your campaign strategy.
Let’s get started!
Setting Up Your Personalized Campaign on LinkedIn
First and foremost, every business has to set up a personalized campaign to get started. So, here are five easy-to-follow steps to help you out!
Choose Objective
Create a perfect campaign on LinkedIn with the clarified objective to succeed. Build your efforts around the results you hope to achieve. Be sure, whether you desire to create awareness or achieve conversions or consideration.
After that, select your goal from the subcategories to narrow down the objective. These goals will determine the clicks, views, and impressions on your overall campaign experience.
Know Your Targeting Criteria
It is vital to reach the right target audience on LinkedIn. Therefore, it’s better to use LinkedIn marketing tools to ease the process. To ensure the success of your campaign, target professionals using different traits. For instance, company size, member interests, job title, job seniority, etc.
Targeting is one of the fundamental elements of running a successful personalized campaign on LinkedIn. If you target the right audience, the engagement ratio will be higher. It will translate into better and higher conversion rates.
Use the Best Advertisement Format
For your first campaign, choose the most suitable advertisement format. Select the best format after analyzing your objective and target audience. Use Sponsored Content, Dynamic Ads, Message Ads, or Text Ads for better results. Businesses can even choose a mixture of all four.
Sponsored Content The sponsored Content appears on the LinkedIn feed of your target audience. For more options, sponsored Content comes in three unique formats.
Read More: https://businessegy.com/expert-guide-for-creating-personalized-campaigns-on-linkedin/
