Generating business leads can be too difficult or too easy. However, if you want to make LinkedIn lead generation more accessible, the tips and strategies below can help you to the maximum degree. We have included the most important tips and tools to help you generate B2B leads within no time. However, bear in mind that consistency and determination are the key to success on LinkedIn and especially for generating leads.
Work on your fundamentals- Optimization
Whether it is your Business or anything else in life, you should always aim to nail your fundamentals and basics. If your foundation isn’t laid strong, the whole building will collapse. You don’t want that to happen. Now, what do we actually mean by the basics of LinkedIn? You actually need to optimize your LinkedIn profile for effectual LinkedIn lead generation.
Your LinkedIn profile should not only be about what YOU do. Instead, it must present value for the one visiting your profile. Your profile should indicate what you can do for others rather than being all about yourself for effective LinkedIn lead generation.
You may get started right away by writing a headline or summary that describes what you have to offer, making sure it’s succinct, eye-catching, personable, and original. As a result, effective LinkedIn lead generation would be possible.
Work on your connection messages
People don’t want mere random connections in Business to the business world. They are looking for valuable connections. There is no problem sending numerous connection messages on LinkedIn daily, but what if the person you are sending to is of no value to you or would not prove to be a very valuable connection? That’s a waste of energy and time.
You want effective LinkedIn lead generation, so you need to be specific about who you want to connect with. Personalized LinkedIn connection messages will win you leads within no time! Yes, that’s true. Conduct thorough research on specific users you believe would prove to be very much valuable for your Business and try to send them effective and personalized LinkedIn messages.
Make the Linkedin message more about the prospect, and try to connect on some common ground. All you have to do is make sure that you can gauge their attention. Once you can do that, LinkedIn lead generation becomes a piece of cake.
Don’t be generic; everyone nowadays is generic. Generic emails, messages, and other forms of communication are ignored because they are considered part of the mass sailing, and people lose interest.
Identify your target audience
This growth hack is related to the one mentioned above. The idea behind lead generation is to make sure that you are generating valuable leads. That’s only possible if you are targeting the right audience. Having a broad approach can hinder effective LinkedIn lead generation. You don’t want that.
Your approach shall be to hyper-target the right audience to establish a LinkedIn footprint. Be proactive and fast-track branding efforts by using this hyper-targeting tip. You will be able to fast-track your performance way more quickly than if you were not hyper-targeting your audience.
Your message, product, or brand will come across as important stakeholders. To grow your business through amazing LinkedIn lead generation.
Show consistency on your company page
Your business or company page must have a consistent B2B LinkedIn lead generation presence on the platform. Post news updates and other forms of publicly available information aside from your own company’s content too. Post about some deal you locked or a recent partnership you made. Such things can help initiate conversations and depicts a good impression of your company page. Post relevant content that has the potential to ignite conversations and then turn these conversations into potential leads.
If your company lacks enough content, that will send a bad signal to the prospects and clients. That will certainly depict as if you don’t have enough budget or money, which eventually would translate your company as ‘not very successful. It does not matter how many followers you have on Linkedin; it is basically how persistent you are as an organization on LinkedIn. Off you go with your lead generation.
Attract inbound leads
What we mean by inbound leads is targeting those prospects who themselves have landed on your LinkedIn profile. This strategy is also beneficial for B2B LinkedIn lead generation. Now how will you know who has visited your LinkedIn profile? Well, the ‘who’s visited your profile option on Linkedin shows all the visitors to your profile. You can click the option, list all potential prospects, and target them for LinkedIn lead generation.
This is a very good way to contact all the people who have come across your company’s profile but have not contacted you yet. What are you waiting for? Create a very organic lead generation channel on LinkedIn today!
Stay active
Include it in your social media marketing strategy. Building brand or business name recognition on LinkedIn, like other social media networks, necessitates a long-term proactive plan. Including LinkedIn in your social media marketing strategy is critical and contributes to the site’s ongoing content churn whenever possible.
Providing fresh content, updating your feed, and engaging with followers on a regular basis is still one of the most effective ways to keep your brand above water. In front of customer’s eyes, it’s critical to include LinkedIn in your social media marketing strategy and contribute to the site’s ongoing content churn when possible.
Hence, staying active is always going to work out. This tip leads to effective LinkedIn lead generation.
Make use of the Linkedin sales navigator
Linkedin sales navigator is a very good software for productive LinkedIn lead generation. The sales navigator’s main job is to intensify the person’s ability to track potential leads, automation, and then communicate with the leads. It will provide all you need to know about the existing leads and recommendations for new leads to look for.
Linkedin sales navigator saves you a lot of time, too; for example, sales navigator extensions on the web browser allow you to automatically find any LinkedIn profile information associated with any email address.
Twitter is a good option
You can use Twitter exploration to explore people using relevant keywords or hashtags. You can even practice LinkedIn to find potential professionals. Because of its size, Twitter affects every industry. Finding the best people is the challenge. Then it’s just a matter of interlocking them, which can be as simple as copying them or participating in a conversation. Hence, make use of Twitter for LinkedIn lead generation.
Join groups
Joining groups and participating allows you to discover several hidden connections, prospects, or clients. You can create your own group or join relevant ones. Engage and interact with people, participate in conversations and connect with prospects. The chances of finding the best leads in these LinkedIn groups are very high; Linkedin lead generation becomes 10 times easier with this strategy.
You can also use these groups to derive any common grounds or anything familiar with relevant prospects that can later be used to send personalized LinkedIn messages that will help in LinkedIn lead generation and sales generation.
Don’t be too hesitant or shy to ignite conversations; your goal shall be to stand out and provide value to your prospects. LinkedIn lead generation will be a piece of cake for you as long as you can do that.
Collaborate
Collaborating with peers in your market attracts a new readership to your content. For example, you may write a guest piece for a well-known journal or collaborate with a corporation to arrange an online event; either way, you’ll gain valuable public exposure.
Consistency is the key
Any form of content creation necessitates some level of consistency, and to flourish on LinkedIn, you must be active every day. You cannot be active for one week and stay inactive for the rest of the month. That is the biggest blunder anyone can make, especially if you want to generate business leads, you have to stay consistent and active, and you are good to go for LinkedIn lead generation.
Best LinkedIn automation tools for Linkedin Lead generation
Linkedin is the world’s biggest professional networking platform, and that goes without saying. Just like other social media sites, LinkedIn requires an active presence if you want to yield good leads. However, following up, sending connection requests, and personalizing campaigns manually can be nerve-wracking and too hectic. Now, this is when and where LinkedIn automation comes to your aid.
Linkedin automation uses specific tools that imitate human behavior and carry out all the tasks on LinkedIn that you would have otherwise carried out manually for LinkedIn lead generation. The tasks are all done in a human way. These include messaging prospects, ending follow-up messages, sending connection requests to potential prospects, and so much more.
What are LinkedIn automation tools, and how do you use them?
LinkedIn automation tools are programs or software replicating human behavior while performing tasks on LinkedIn that you would otherwise do manually. LinkedIn automation solutions can also help you conduct targeted campaigns and save time.
Data collection can aid in the development of stronger campaign iterations. These tools can be integrated with other marketing tools to assist in the creation of successful omnichannel campaigns. In a nutshell, LinkedIn automation features make it easier to fulfill your professional and Business objectives on the platform.
Below are some of the best LinkedIn automation tools for effective LinkedIn lead generation.
Linkedcamp:
Linkedcamp has reached the top of our list because it is an all-rounder cloud based LinkedIn automation tool. It has several features that personalize your outreach campaign and LinkedIn messages, endorse amazing connections, and are super easy to use. Whether a starter or a pro, LinkedCamp is your go-to LinkedIn automation tool for business LinkedIn lead generation.
The standout features of linkedcamp are:
- Each account that uses a linked camp is provided with a new IP address, and the algorithm of this tool will imitate human behavior. This allows you to stay within Linkedin’s policies and stay safe while also allowing you to personalize your approach and generate effectual leads.
- It’s a cloud-based tool, so it does not require your computer to stay on for the Linkedin automation tool to run 24/7.
- The tool comes with an auto warm-up feature which will gradually level up your daily campaign limits to imitate human behavior, thus leading to perfect LinkedIn automation and LinkedIn lead generation!
- Drives insane engagement to your LinkedIn profile
- Sends personalized and human connection request messages automatically follow up with potential prospects at whatever time you set on the tool and takes your outreach campaign to the next level
Pricing: $69 per month
Expandi:
Expandi is one of the most amazing cloud-based LinkedIn automation tools in the market. Expandi has many features that make automation easier; thus, LinkedIn lead generation is a piece of cake. The tool is cloud-based, and that is a benefit in itself. Expandi can be used to find LinkedIn information on concerned Facebook and Twitter profiles.
Expandi imitates human behavior perfectly, as there are random delays between activities. This keeps you in the safe zone and on the right side of LinkedIn law. Expands unique dynamic customization function is another element that makes it so popular.
This feature has an advantage: it allows you to use photographs from your prospect’s profile in your messages, thus making your message stand out. However, expandi is pricy. That is one drawback of this automation tool.
Pricing: The pricing scheme of expandi is $99 per month. The tool has a free 7-day trial too.
Lempod:
The most important part of the LinkedIn algorithm is driving engagement, and lempod does that. It’s a browser-based LinkedIn automation tool that helps you grow your LinkedIn network through effective LinkedIn lead generation. You get to enjoy more connection requests and profile views.
Lempod enables you to find relevant pods and join them; this means every member of the pod will automatically engage with and like your posts; Lempod makes sure that the pods are undercover by limiting the number of members in each pod to 50 only while restricting one seat per member a day.
However, you don’t get a chance to try the tool for free as it has no trial version. In addition, it has limited functionality compared to other LinkedIn automation tools.
Pricing: $5 per pod per month.
Phantombuster:
Phantombuster is a chrome extension that allows organizations to automate any internet action they choose, including LinkedIn automation. Phantombuster’s data scraping feature is one of its strongest features, providing you with important data to launch effective campaigns.
Phantombuster allows you to grow your network fast and can be easily integrated with other proper Linkedin automation tools like Linkedcamp for more amazing LinkedIn lead generation. It allows growing your network very fast too.
Phantombuster is a chrome-based extension that makes your life hassle-free and more accessible. Wondering how? It automates all tasks, such as liking and commenting on posts, sending LinkedIn personalized messages, sending connection requests, etc.
Phantombuster must be used in conjunction with a complete personalization tool like LinkedCamp to get the most out of your personalization plan. However, Phantombuster has poor technical support, and its APIs can be hard to work with.
Pricing: Phantombuster has around 5 payment plans that range from 0 dollars to 399USD per month.
Dux soup
Suppose you are a newcomer to LinkedIn and especially a newbie to LinkedIn automation. In that case, dux soup is one of the most famous Chrome-based LinkedIn automation tools for Linkedin lead generation. It is super easy to use, provides amazing Customer support, and allows hassle-free management of prospects and numerous integrations.
You can easily automate profile visits, endorse valuable connections, automate outreach, and so much more with this tool which will eventually lead to LinkedIn lead generation. However, as dux soup is a chrome-based LinkedIn automation tool, it only works when you log in and does not work 24/7.
Pricing: Dux-soup provides three pricing plans:
- Free plan
- The professional plan costs around $11.25 per month
- Turbo plan that costs around 41.25 USD per month
Conclusion: That is it for this post on growth hacks to generate more business leads on Linkedin. Linkedin lead generation will become easier for you if you follow all the tips and strategies mentioned in this guide. The automation tools mentioned above are also super beneficial and will yield 3 times more results than all the other hacks. Use what suits you the best and bring your LinkedIn lead generation dreams to life!
