LinkedIn, undoubtedly, a magic box of unlimited opportunities to grow your career and business. With millions of prospects from diverse industries on LinkedIn, the platform has huge potential for B2B sales professionals. Many businesses out there are fully leveraging the potential of this platform by using the automation tools to automate their LinkedIn.
What tasks can you automate on LinkedIn?
With millions of prospects and an ample variety of features, LinkedIn has become the avenue for prospecting and lead generation. The good news is that advanced automation tools for LinkedIn come with features that automate many LinkedIn tasks to help you reach the right prospects and obtain optimal efficiency.
Let’s find out which LinkedIn tasks to automate and why.
1. View Profile
Viewing profiles to sift out the right ones is an important aspect of prospecting. You need to visit the profile too if they meet the customer’s or buyer’s persona requirement. However, visiting and looking at thousands of profiles is not an easy process.
It will consume a lot of time but why spend hundreds of hours on such a boring and repetitive task that an automation tool can perform better and faster. All you need to do is to apply filters and use the right keywords to search the profiles.
The tool with find out the right prospects. When the tool visits their profile, they get a notification, and chances are that they will visit ack your profile.
1. Sending Connection Requests
The primary step to expanding the LinkedIn outreach is to connect to the relevant business individuals. For that, you need to find people who are relevant to your niche. When connected with the right prospects, you’ll get one step closer to Finding thousands of relevant prospects, and then sending them to connect requests is a time-consuming and hectic process. However, the best automation tools for LinkedIn will make it easier for you.
3. Sending Message & Follow up
The messaging and follow up feature of the advanced LinkedIn automation tools enables you to send automated personalized connect request messages, follow-ups, and other messages.
These automation tools send highly personalized messages and follow-ups that work as a stepping-stone towards establishing a professional relationship with the ideal prospects.
Moreover, as the best automation tools 2021 come with a personalization feature, there are few chances that your prospects or LinkedIn flag it as spam, so your account will remain safe.
On the other hand, if you do it manually, writing and formatting will take a lot of time to send messages and your progress speed would be slow.
Conclusion
LinkedIn is a powerful resource of leads for B2B sales professionals. However, you only need to choose the right strategy and automation tools that will increase the efficiency of the lead generation process.
Remember: There are a number of automation tools in marketing but not all of them have ideal features. If you really want to leverage the potential of LinkedIn, integrate the best LinkedIn automation tools in the process.
