Ranking LinkedIn profiles higher in search results has never been this easier. Below are the best tips and tricks in order to get top LinkedIn search optimization results.
Produce a keyword-oriented profile
Those of you who are in the digital marketing world already know the importance of keywords and how they play the most important part in ranking your Linkedin profile higher on LinkedIn. Whether you are a starter or a pro, one should always initiate by first creating a list of all the keywords for better ranking and for beginning the journey to effective LinkedIn lead generation.
Keywords basically streamline your search intent, whenever you search for a particular person, company, or job, the results that are on top are only because they have the correct plus relevant keywords in the right place. For example, if you are a digital marketing expert then the word ‘digital marketing’ must be there in your job title. Don’t forget to use the keyword used in your job title, to use throughout your profile as well.
However, be cautious of keyword stuffing. Only the relevant keywords and the correct amount shall be used. Keyword researching and the usage of relevant ones are very important if you want to rank higher in linked search for effectual LinkedIn automation and LinkedIn lead generation in the future.
One more way to prepare keywords is by thoroughly going through the LinkedIn profile of your connections who work in the same industry. You can better analyze the field that interests you the most by looking at the career paths. You can then prepare the list of most relevant keywords for Linkedin search optimization.
Make sure your Linkedin profile is complete
There’s a LinkedIn profile completeness bar on the right side of your profile, it indicates the percentage of your profile that’s complete. A hundred percent completed Linkedin profile indicates an ‘expert’ profile and therefore ranks higher in search rankings. A completed profile also results in LinkedIn automation and LinkedIn lead generation. Completing a profile may seem boring and hectic but it is definitely worth it. Also, make sure that your Linkedin profile is public so that it can be viewed otherwise there is no point in using keywords. Give people numerous reasons to find you.
Stay active and publish posts on Linkedin
Staying active consistently and posting content does not only allow you in ranking your Linkedin profile higher but also leads to effective LinkedIn lead generation. You can publish posts that are of your niche by just launching the site and pressing the ‘start a post’ section which will be at the top of the homepage.
You can also write articles and publish them or you can even link back to your website. You even have the option to repurpose previous content. If you have an amazing post that has fallen back to page 15 but still provides valuable insight then you can include a synopsis of that post on LinkedIn and link back to it.
Join groups
Join groups and take part in the conversations for generating higher search results for your LinkedIn profile. Use LinkedIn to socialize and network with potential prospects as LinkedIn is a social media network. Making relevant connections as connections is the key to success in the world of business. Participating in groups even leads to potential LinkedIn lead generation because you find people while networking who can be your potential leads. What are you waiting for? Get started today!
Enlarge your network
The most important step is to expand your network. You can use some good LinkedIn automation tools to execute expansion and it will automatically send connection requests, personalized messages, follow pages and so much more that will lead to LinkedIn lead generation, LinkedIn automation, and will expand your network which eventually will also result in higher rankings for your LinkedIn profile. It’s not that difficult to get higher rankings and good leads on LinkedIn if you’re using the right tools. Once you’ve expanded your business, your LinkedIn profile will definitely rank higher in search results.
Add the location to your profile
In order to appear in local searches and for getting your LinkedIn profile to rank higher, you can keep a 20+ Km radius from your original location. One major perk of LinkedIn is that you can even set the city in which you want to get a job. For example, if you are living in city A and want a job in city B, you can set the location, and your profile will show up for all the local jobs in city B while you are residing in city A.
You can also customize your profile URL so that it contains your location and skills which will benefit in improving the chances of getting your LinkedIn profile higher in search results. This sends a good impression to the recruiter as well. This technique helps you in your journey of LinkedIn lead generation as well.
Give importance to images
The images you upload on LinkedIn are so important as google searches images just as it searches content. Choose a LinkedIn image that will enable you to get discovered and your LinkedIn profile ranked higher, wondering how that is possible?
Well, instead of giving your profile your own name you should instead label it with your job description. If you label it for example, as ‘award-winning content marketing’ instead of ‘Samantha ethans’, then that will make a huge difference as people who visit your Linkedin profile would not see the title but that will get your LinkedIn profile ranked thus giving you more exposure.
Conclusion:
These are some of the many ways how you can do effective Linkedin lead generation and get your Linkedin profile ranked higher. Follow these steps religiously and you would not go wrong! Whether you are a starter or a pro, these steps will help in LinkedIn search optimization and will allow you to get ranked.
