How To Launch Multi-Channel Marketing Campaign to Turn Your Business into a Sales Machine

The loyalty of the customer depends upon the level of customer experience they have. A brand utilizing the power of multi-channels to market itself will automatically win the race. Why? Because customers these days are becoming smarter and searching for a business on different platforms.

To capture the attention of the customers, it is essential to go for multi-channel marketing. A successful multi-channel marketing campaign translates into better chances for prospective leads. Many businesses still are not in the mood to launch themselves on multi-channel platforms. Hence, they are missing an important chance of gaining golden leads and attracting more customers.

Understanding the Concept of Multi-Channel Marketing

The core meaning of multi-channel marketing is to use different channels to market your business to prospective buyers and customers. As per a survey, today 73% of the customers are inclined towards using multiple channels to find out about a business.

This makes multi-channel marketing more important than ever. Today, the customers are no longer utilizing a single channel to make purchases. Instead, they choose the route of multiple channels to make an informed decision on whether to make a purchase or not.

Multi-channel marketing involves both, online channels as well as offline ones. Email marketing and SMM (Social Media Marketing) is part of the online channel. Whereas, traditional marketing mediums such as radio, direct mail, and television ads are offline sources. The more touchpoints a business has the better its chances of gaining prospective customers.

Many businesses confuse multi-channel marketing with omnichannel marketing. Multi-channel marketing provides separate customer experiences via multiple channels. Whereas, omnichannel marketing focuses on unified customer experiences through multiple channels.

Advantages of Using A Multi-Channel Marketing Route

With multi-channel marketing, brands can augment their exposure to customers. It’s a simple algorithm. When you are using billboards, Facebook ads, LinkedIn ads, email marketing, etc., your brand becomes more visible. Since it is prominent across multiple platforms, customers are bound to notice you.

Some of your prospects may see you on social media platforms while others may come across different television ads and billboards. Hence, the more your business is visible, the higher chances of it getting recognition.

Such exposure provides the prospective customers a chance to engage and connect with the brand prominently. The business itself can reach out to its target leads through different mediums. It will never limit the marketing strategy, instead, helps in diversifying the tactics that will produce better results.

With the power of multi-channel marketing, brands can better understand the buyer’s persona and accurately implement it in their marketing efforts. Customized and personalized offerings always entice potential customers, making them feel valued.

It is vital to understand your audience and evaluate their interests. Through these businesses will get an idea about the type of content the target audience desires and what problems they wish to resolve at the earliest. Research also proves that multi-channel marketing also leads to augmented purchases.

Customers are interested three to four times more in multi-channel marketing platforms as compared to single-channel campaigns. Prospects who see an advertisement on multi-channels have a 24% extra chance of converting into customers.

Smart Strategies to Launch A Multi-Channel Marketing Campaign

The world is pacing at a fast speed where the customers are becoming smarter than ever. To capture their attention, businesses need to be there where the customers are. And luckily, customers are now everywhere. From different social media platforms to traditional marketing spaces.

Customers are busy switching their screens now and then. As per a study, 90% of the users switch at least two screens every day. This narrates the importance of multi-channel and how it can benefit businesses in their marketing campaigns. Here are some strategies to ensure the best multi-channel marketing campaigns that can help your business win.

Track the Users and Their Activities Across Multiple Channels

As per a survey, 75% of the consumers opt for multiple engagement channels to communicate with a business of their choice. If a business desires to create a consistent experience for its customers across multi-channels, then it must collect all relevant data. Using the power of multi-channel marketing, they should know target audience activities and behaviors.

Research proves that a smart company must utilize at least eight different channels to interact with its audience and keep them engaged. However, only 9% of the businesses manage to pull this off without a hitch.

Several businesses fail in tracking their users and their activities due to ineffective ways of marketing. They fail miserably to launch a multi-channel marketing campaign. Therefore, for a perfect campaign, make sure to track every desire and want of your target audience before proceeding and finalizing a plan.

One of the major blunders businesses do is create a single ad and then launch it across multiple platforms. Similar content with no difference creates zero percent impact. To stay in the mind of your target audience, use different content with unique data across every channel.

Before working on anything, businesses must research well on what type of content their target audience prefers. For instance, if you are using Google, the content should be concise, entertaining, and well-written. It must catch the attention immediately as Google doesn’t have the luxury of long content.

On the other hand, on LinkedIn, businesses can write up to 700 characters. Therefore, they can go into some detail on such a platform. Even though your content is different on each platform, your brand’s voice and tone should be unified. For instance, Cadbury has a tone of celebration with a message of love. On every platform their content is different, yet they convey the same message.

Utilize the Power of Automated Multichannel Drip Campaigns

By running a drip campaign, businesses focus on specified timelines or the actions of the target users. In every sales funnel stage, a drip campaign engages the users with interactive information that move them one step closer to the conversion stage.

Personalized emails have an 18x more positive impact as compared to broadcast traditional emails. Therefore, it is necessary to utilize the power of automated multi-channel marketing to launch a proper campaign. Use a drip campaign mechanism to highlight your brand and get noticed in the saturated market, conveniently.

Never Ignore CRM Platform

Always remember that multichannel marketing works flawlessly on technology. When the tech is amazing, the execution of the multichannel marketing campaign would also be brilliant. Businesses can load tons of content every day through multi-channel marketing. However, if they fail to properly target the campaign and reach the right audience, all efforts are zero.

In a survey, 11% of the marketers say that running a multi-channel campaign is difficult. Whereas, 45% of the customers said that the multichannel experience they receive is not up to the mark. 21% of the marketers then claim they are unable to understand the core experience of multi-channel marketing.

This all leads to one common solution. The powerful CRM platform. Using a smart and intellectual CRM platform, businesses can evaluate customer-related data easily. They can easily address all the challenges by developing a single view customer panel. Since CRM allows businesses to track how a user moves across their channel, brands can easily identify the trigger events that cause a customer to leave.

This will help in better conversions, augmented sales, optimization of the sales funnel, and retention at a later time. So, to score a highly focused and hot lead, businesses should never underestimate the power of a CRM.

Track Multi-Channel Marketing Campaign Performance

Without research and content placement, there is no goal of launching a multi-channel marketing campaign. Therefore, after proper research, businesses must launch their multi-channel marketing campaigns and target relevant customers.

Once these things are settled down, it’s time to monitor the performance of your campaign. It is sane to choose an important attribute that can determine the most effective channel. Such models help in evaluating the customer and their engagement ratio within the prescribed channels. With an analysis of these ratios, businesses can take appropriate actions to convert a prospect into a customer.

Expand Your Business Reach with a Multi-Channel Marketing Campaign

Every marketer has a different point of view and a tendency to view the marketing channels with creativity. However, for a multi-channel marketing campaign, there is a need for smart work for effective results. Businesses have to take their brands on different channels independently to convert customers from every campaign.

With the powerful tool of a multi-channel marketing campaign, every business can turn into a sales machine. The only need is to strategize and launch each campaign after thorough analysis and strategical goals.

Without reaching a customer from multiple channels, businesses cannot achieve the goal of incredible sales. Every brand needs to evolve with the changing demands of the customers. They must understand their desires and come up with effective planning and capture their interest in a short time. That’s the only way to be a sales generating machine.