Level Up Your Prospecting with LinkedIn Sales Navigator & a LinkedIn Automation Tool
High-quality and successful prospecting involves many things but there are some things that are constant. An ideal lead should have the following criteria:
1. It should fit your marketing goals
2. It is a decision-maker
3. It should know about your brand
4. It should be aware of its needs
5. It is willing to listen to you
In theory, a prospect that has all the above characteristics is the ideal lead for B2B marketers.
But, it’s not likely to happen in reality.
But these criteria are quite relevant to gauge the success rate of a campaign run through a LinkedIn automation tool. The more criteria your campaign hits, the more successful it will be.
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