Reasons You’re Unable to Generate Leads Through LinkedIn Automation Tools

As per a survey, 51% of the organizations are now using B2B lead generation tools to reach their target audience. Whereas, another half of the businesses plan to start some sort of marketing automation soon. But are the businesses happy with the results? Unfortunately, these stats don’t indicate the number of organizations that automate the process but still do not receive the results.

LinkedIn lead generation is achievable through smart work. However, many business owners complain they are not receiving the leads they imagined. Does this make the platform bad? No! It simply indicates that they are not doing things the right way with LinkedIn automation tools.

Irrespective of the business size, today marketing automation has become a vital tool for survival. It is helping the businesses in gaining a competitive edge over others. LinkedIn automation tools are helping in engaging more potential customers and nurturing relationships. However, many businesses are still failing in it. Probably the linked automation is not right!

Today, we will be identifying the core reasons why any business fails in yielding the benefits of LinkedIn automation tools. And how they can correct themselves and start receiving the leads they always dream of!

Automating the Wrong Things

When your automation isn’t working out, have you considered the reason? Probably, you are not automating the right things. Instead, you are too focused on automating the wrong things only.

Undoubtedly, the data on LinkedIn is massive. It’s difficult to understand what type of marketing is necessary. The hardest part is to be good at it and be consistent throughout. The algorithm to be successful on any social media platform is to remain consistent every single day. And for this, automation is the key to success.

Businesses start with the intention to be a star in LinkedIn lead generation. But they fail in receiving any favorable lead for months. It’s mainly because by using LinkedIn automation tools, businesses are not automating what is necessary. Instead of focusing on social media presence all the time, they need to engage with them more.

Automate What Creates A Difference

Don’t try to automate everything and leave an impression of robotic vibes. Align your marketing goals and use automation to support them. It can provide you with promising leads that can change the future of your business.

• Build Your Audience Through Website
• Capturing and Nurturing the Leads
• Staying In Mind

These are the marketing goals that must be automated to ensure maximum results.

Build Your Audience Through Website

Once you have built connections on LinkedIn, it’s time to move forward. In order to capture their interest and build an email list, businesses desire to talk to the prospective lead whenever they want.

Always remember, it is your business website that is the biggest sales representative you can have. After thoroughly communicating with your prospective leads on LinkedIn, it’s important to direct them to your website. Once they are there, make sure they are served with a phenomenal user experience. Then what?

The core goal is always to turn a prospective lead visitor into a life-long customer. Hence, it’s the part where you need automation and help in capturing the emails. When you are automating the email capturing process through landing pages and other popups, you are optimizing the capture of the referrals to your site.

Don’t forget to link your website with your CRM. It will allow capturing of the leads for email marketing, and later marketing usage. Here, the CRM must also be integrated with your business email marketing system. This means that every prospect and lead is automatically added to your business marketing email list.

Many businesses don’t understand the need of capturing visitors to their websites. If you are not capturing the prospects and funneling them directly into your CRM system, the sales funnel will never get strong. It’s one of the biggest missed opportunities, that leading businesses are failing to understand.

Capturing and Nurturing the Leads

Once your prospect lead is added to CRM, they will automatically subscribe to your email list. When you will run any email marketing campaign, they will receive notifications and emails.

However, it is recommended that before you share any lead-generating campaign, start with your brand’s story. Share the email of who you are as a business, what you do, and how you are different from others. This gives a vibe of being welcomed by your business. In a series of 5 to 9 emails, share as many details as possible about your business before pitching the tone of your sales.

Staying in Mind

Once you are done nurturing the lead, it is time to make sure your brand remains in their mind. Make a habit of sending 2 emails per month with valuable insights about your brand. Try to share useful information that talks about the pain areas of the customers and how it affects their routine.

To position your brand at a unique place, keep mentioning your target leads issues and how they can be resolved. Don’t forget to automate your analytics here as well. It will help in viewing the journey of your customers. Either from the website or the email campaigns.

Vital Automation Technologies for Running Successful Marketing Campaigns

LinkedIn lead generation is possible only when your marketing campaigns are running flawlessly. If your marketing side is flawed, then there is no chance of nurturing any lead. Therefore, here are some vital automation technologies you need to run marketing campaigns. Don’t forget to strengthen your marketing efforts before expecting any lead generation.

• First and foremost, your business should be linked with CRM. This will allow your business to collect, use, and store the information of all your contacts. It will also manage and segment the contacts on the basis of who opened the emails, and who clicked on the links to proceed.
• For perfect linked automation, enhance the LinkedIn automated messaging area. When your emails, texts, tasks, and postcards are automated, your business can send customized messages to everyone on board.
• Integrate e-commerce functionality and automate the process. Your business can integrate the order pages through a form and utilize payment gateways via one-click purchases. Automated processes on the basis of failed or successful transactions can also provide a chance to offer deals and offers.
• In automated technologies, a campaign builder will pay you the most benefit. It will enable your business to take every contact on a personalized and customized journey, producing better results. With multi-channel campaigns, you can get a chance of upselling, retention, and down sales.

Reasons Your Business Unable to Generate Leads Through LinkedIn Automation Tools

Sometimes businesses are automating every right thing. But still unable to generate leads that can produce phenomenal results. They are using LinkedIn automation tools and utilizing the power of B2B lead generation software, however failing in every way.

They believe the platform is of no use. Instead, they are committing some bigger mistakes that seem small to them. Or they are completely ignoring the fact of mistakes on their end. Therefore, here are some top mistakes businesses are performing that cause hindrance in magnificent lead generation volume.

Mistake # 1: Unable to Yield The Power

The majority of the businesses sometimes do not utilize the power of LinkedIn. They use multiple social media platforms and neglect such a powerful platform.

LinkedIn is a leading social media platform with more than 810 million professionals under the same roof. It means perfect access to tons of opportunities with great B2B lead generation tools. Businesses ignore the platform for being “too formal” “a boring place” or even “not engaging enough”.

However, LinkedIn is the complete opposite of this! A formal environment offers limitless access to professionals with sales opportunities. It is not a boring place as it allows thousands of people to connect and have a conversation. Being an engaging platform, a business can directly interact with prospective leads and pitch them their sales campaign.

So, never underestimate the power of LinkedIn and sign up today!

Mistake # 2: Not Optimized for Lead Generation

Optimization plays a genuine and most important role in lead generation on LinkedIn. If your LinkedIn profile is not optimized, there are chances you are losing every potential lead.

LinkedIn is no more a platform where employers find potential employees with resumes and job-related stuff. It’s a common misconception that prevents businesses from utilizing the power of such a phenomenal social media platform. At LinkedIn, you can find attractive and high-quality leads to take your business to the next level.

These misconceptions disbar a business from building exceptional LinkedIn communities that can help in smart sales. The automated tools can result in magnified sales and life-long customers.

It is necessary to change such ideologies and move towards LinkedIn with a professional lead-generating platform. Your LinkedIn profile must be optimized as per the target market with the relevant information only.

It’s not just the keywords that can magically bring the clients for you. Instead, you need to work hard and smartly to make your LinkedIn profile attractive and readable. Your LinkedIn profile must tell who you are, what you do, and how you are different. If these points are missing, the chance of generating leads is slim.

Then, provide solutions to the existing problems your potential customers face. Use blogs, articles, e-books, etc., and engage your readers. The more you address their concerns, the better your chances of generating leads.

Not sure what optimizing your LinkedIn profile means?

To ensure optimization of your LinkedIn profile, make sure it:

• Talks to your potential target audience only. Try to be specific and focused on the domain.
• Shows that side of your business where you assure them being understanding of their existing concerns. It shouldn’t look as if you are pitching your brand and the tone must not be salesy.
• Narrates how you have provided solutions to other people with the same problem. How you are changing the market. Make sure it is not a pitch for sales.
• Confirms that you are an expert and pro in your field. You are confident to help others in a particular area and provide robust solutions.

To do all this, work on your LinkedIn profile as if it is your business website. Write everything in a way you desire to attract leads and potential customers.

There is no need to focus on different keywords here. Just make sure your message is clear and shows the real side of your business.

Mistake # 3: Running Email Campaign for Those Who Never Opted for It

Let us be clear! Marketing automation involves sending emails to prospective leads by gaining their permission. It means when you are running an email campaign, the recipient has permitted you to send it to them.

However, sending emails without getting permission is a lost cause. Some businesses import contact lists directly from the LinkedIn platform or manually add them. Such an act is a violation of SPAM rules. All your efforts will end up in the spam box of your recipients. If not, they will assign it to the spam folder themselves.

This will ultimately compromise the delivery of the emails to those who are permitted to be part of the email campaign.

Mistake # 4: Unable to Maintain Database of Active Contacts

Even when you get permission from potential leads to send them emails, it is necessary to keep them active. It means your business must send them emails continually. Don’t send it every day, but to stay top in mind, send at least twice a week.

Many businesses forget to send emails to their active contacts who open their emails and use the link. With a lower level of engagement, there is a chance they may forget you and stop being your customer. Once a customer or potential lead is diminished from your system, you will end up empty-handed.

In such a case, the most fruitful tactic is to introduce a re-engagement model. Start sharing relevant and useful emails with your prospects. It will help in getting reconnected to non-engaged contacts and building relationships again. Don’t stop from maintaining a consistent database with all necessary contacts.

Mistake # 5: Optimizing Profile Using Wrong Keywords

Keywords are important but your target audience is way more important. Many businesses add a lot of bullet points and some weird-looking signs to their profile. This leaves a bad impression and is a classic example of the worst-selling proposition.

Your LinkedIn profile is not about you. How good your business is and how brilliant the sales volume is. A potential customer always looks for the reason why you came into the business. What makes you unique, and how you can make their lives better.

The more your LinkedIn profile is about “You” instead of “I”, the better your chances of generating leads that become customers.

Another issue is using incorrect keywords. The keywords you are focusing on may not produce results. For instance, your business provides LinkedIn automation tools and services. Instead of focusing on this, you are promoting yourself as a LinkedIn champion. This doesn’t add up and would never boost your sales.

Mistake # 6: Working Without Setting A Goal

Many businesses join LinkedIn without setting the actual goal. They have in mind to generate leads using LinkedIn automation tools. But have absolutely no idea and goal setting. This results in failure and no potential lead generation.

When you are not strategizing before using linked automation, the final result will always be disastrous. Without a goal, it is just a random act of marketing with automation. No goal means no results with automation.

Mistake # 7: Not Utilizing the Power of Analytics

Every business works hard to get leads from LinkedIn. They are ready to do everything to get leads and nurture them into business. However, even after the following everything, they forget to use analytics and analyze the process.

Without using analytics, how can any business evaluate the outcomes? Whether prospect leads open emails or uses the links to visit the website. After landing on the website, where they are going, are they going to contact us or not? Without these, no business can prosper and find good leads.

Wrapping Up

LinkedIn is a phenomenal platform for generating leads. With the B2B lead generation tools, businesses can get access to a wide range of prospective clients. LinkedIn automation tools can boost the process from finding a new customer to managing and nurturing the leads.

But without smartly utilizing the power of the platform, everything is useless. These mistakes are the core reasons why many businesses fail to generate leads. If they get successful in LinkedIn lead generation even with these mistakes, the quantity is always low.

By properly utilizing the platform, businesses can easily attract many prospective leads per day. At the end of the month, the sales funnel could be filled with potential leads. But continuing with such mistakes means welcoming disaster only.