Step-by-Step Compete Guide: How to Create a Compelling Multichannel Customer Experience

Running a successful business is hugely dependent on the number of leads you generate for your business. To make that possible you obviously need various strategies to reach more people.

However, even with a strong strategy and large audience, you will face issues with the response rate.

Most beginners in the industry explain that although they have launched multiple outreach campaigns, they find it very hard to get a response from their prospects. As a result, they never get to interact with them, and the leads never mature.

Before finding the solution, it is very imperative to diagnose the issues. According to marketing experts, the biggest issue is that you limit your chance of response when you reach out to someone on just one platform. Most people are never active or even if they are active their inbox is filled with notifications.

With so many unread messages piling up every day, you can never ensure that your message will get a response. As a result, you don’t get a timely response.

Consequently, you will lose prospects due to bad strategy and your business will lose a possible client.

To beat this tiring cycle of sending messages and not receiving a reply, you need a 360-degree solution that can help you get better results.

Currently, the only way to help you bring more leads and attract more customers is to use a multichannel strategy.

A good multichannel strategy will help you target the same prospects via different channels so you can get responses at least on one channel.

Within a good multichannel strategy, you will have so many different channels including social media, business platforms, emails, direct messages, and ads. However, for B2B businesses and B2B marketing strategies, two of the best platforms are LinkedIn and email.

For a holistic strategy, you need to treat all touchpoints to create a wholesome experience to appear accessible to your customers. This sense of accessibility will later bring you more customers and it will also help you improve your customer experience.

This brings us to one of the most neglected yet most important parts of the business strategy.

Building a brand by becoming a household name. A simple example of this phenomenon is that most companies when building their brand, flood users with information related to their brand only.

They don’t necessarily aim to sell to their customers right away, but they still want to spread awareness. Eventually, when the customer thinks about buying something when he needs it, he will instantly think of that brand as a solution.

The multichannel campaign will help you to build a strong brand by offering information about your business, services, and company via all platforms.

This will increase your sales as well as improve your response rate.

This seems very easy, right?

Well, in the digital world even a small and simple step has multiple layers of complexities.

With the help of this article, we will help the beginner know in detail about multichannel campaigns that can improve the customer experience. We will mainly cover:

• What is a multichannel strategy?
• What is the benefit of multichannel experience?
• How to build a powerful multichannel customer experience?

What Is a Multichannel Strategy?

A multichannel strategy is an outreach strategy that will help you target the same prospect across different channels.

This means that once you have the list of your prospects, you will see and assess their interests and if you find them suitable then you will be reaching out to them on all the possible channels that you have.

The selection of channels depends on the goal of the campaign, the business model, and the type of service you are offering.

Some people also try to relate the strategy with the brand image.

To elaborate further, let’s imagine you have a business that only offers services to other businesses.

• What channels can you choose?
• What is the image that you want to portray when you send the message?
• Do you want to attract the attention of an employee or someone in the management?

These simple questions will bring you closer to understanding your customers, your business as well as the requirements of your business.

What Is the Benefit of a Multichannel Experience?

The main goal of a lead generation strategy is to close the maximum number of leads.

Where other strategies fail and their scope is getting bleak by the moment, multichannel experience brings you closer to your goal.

A good well rounded multichannel customer experience will not only bring you closer to your customers but also increase your chance of getting a response.

This might seem confusing because most people think that bombarding the same message across all channels will make your message lose its worth.

Well, not exactly.

In a world where there is a lot of information noise already, the aim is to present your message strongly across all channels at the same time, so your customers feel empowered when they choose to reply at any given point.

When you send messages on multiple channels, you will be passing through multiple touchpoints.

This wholesome and unified customer experience across all channels will help your client to reach out to you soon via any of the channels.

A simple example is that you send a message via email about a very good LinkedIn automation tool that you have been using. This LinkedIn automation tool has helped you generate multiple leads, and it is very good for B2B businesses.

So, you try to inform others about this LinkedIn automation tool by sending them an email.

However, you never get a response.

What might be the reason?

A simple answer is that businesses are not run on just one email. Maybe you have sent your message regarding the LinkedIn automation tool to someone who is not working in business development.

Or, you might have sent your message to someone who doesn’t check his email regularly.

So, with just one mistake, you have already lost your prospect and probability of generating business.

How Multiple Touchpoints Improve Response Rate?

The idea of multiple touchpoints is to make your prospect feel empowered. This means that your prospect gets to choose which channel will be easier for him to carry out a conversation.

To elaborate on the idea of multiple touchpoints, let’s look at a simple example.

You have seen a qualified lead, so you want to reach out to them by sending them a connection request.

However, rather than just using one channel, you send them an email, a message on LinkedIn, and a connection request as well.

To make it even easier you use a LinkedIn automation tool like LinkedIn sales navigator to extract the prospects and then launch an outreach campaign by using another LinkedIn automation tool like LinkedCamp.

You follow up this conversation with a cold email and retarget them again with ads on other social media platforms.

This means you are not just sending a connection request; you are also touching multiple points to create a wholesome customer experience.

When your prospect receives a message on multiple channels this will create a sense of urgency which will bring your brand to the top of his mind next time he wants to explore more about your industry.

This will maximize the chance of follow-up from the customer as well and you will be able to polish your look-alike audience list in the process.

How To Maximize the Response Rate?

We have discussed that businesses have multiple people working in multiple niches and departments. So, they are already busy. Even if you focus on these targets, you cannot ensure they have enough time to send you a reply.

To maximize the response rate, relevancy is the only key.

Without a powerful relevant message, you will not be able to grab the attention of the prospects. Even if you fail to grab attention with a powerful message, you need to probe the response with the help of follow-up messages.

To make your follow-up strategy effective, you need to use all the channels available. This will include email, ads, LinkedIn, SEM, and more.

This will help you secure a client and maximize the leads.

To execute this strategy, you also need to have

• Full knowledge of strategy
• Information about your target audience
• A powerful LinkedIn automation tool

As a beginner when you do not know your target or a method to build a strong strategy, a good LinkedIn automation tool will help you a lot. This will cut your work in half; help you simplify the process, and you will end up saving time. With the help of a good automation tool, you will be able to improve the progress without spending too much time on the outreach campaign.

With so many good LinkedIn automation tools available in the market, most people get very confused when they must pick a tool for their business.

The main issue is that most automation tools are just designed for one channel. So, if you want to run a multi-channel campaign, you might need to have more tools.

Best Linkedin Automation Tool to Consider for Multichannel Customer Experience

Almost everyone in the business development industry knows the importance of LinkedIn automation tools. Most people claim that a good LinkedIn automation tool works as a circulatory system for the business.

With such an important role to play, you might be wondering which LinkedIn automation tool is ideal for you.

To help the beginner understand the process, here are the three most important LinkedIn automation tools that you will need for your business.

Linkedin Sales Navigator

If you want to explore all the features of LinkedIn, you will need the help of a LinkedIn sales navigator. This tool will help you build a strong prospect list so you can only scoop out quality prospects because it offers you access to the LinkedIn database.

You will also be able to filter out the best prospect list based on your requirements and business audience.

Some of the best features that will help you with your business include, lead recommendation, advanced lead, company search, CRM integration, and more. If you are a beginner, you can enjoy a one-month free trial so you can get to know the tool better.

LinkedCamp

Linkedcamp is so far the simplest and easier LinkedIn automation tool in the market.

It is a cloud based LinkedIn automation tool that makes it the most secure option. Unlike other LinkedIn automation tools that only offer you a campaign running feature with no pause or edit, LinkedCamp offers you complete control with a pause and edit option.

This LinkedIn automation tool comes with a 14-day free trial so you can easily test this tool before buying. Within this tool, you will have free access to multiple sales and lead-based message templates that you can use for running your campaigns.

TexAu

This is another very powerful automation tool. With the help of this tool, you will be able to scoop out data that you can later use for your automated marketing campaign.

This tool is ideal for scraping prospects along with lead generation and automating growth campaigns. The main goal of this tool is to focus on your website so you will find features like task scheduling, chain automation, etc.

This tool is good for B2C business only because it will help you target almost all social media platforms, but it doesn’t work with email. For LinkedIn, this tool will offer you features like message extraction, profile extraction, and automated campaigns.

Killer Marketing Strategies to Build a Multichannel Customer Experience

Now that you know the benefits and importance of multichannel customer experience, you might be thinking about building a strategy that can help your business.

Before you jump into strategy designing, you need to know that there is no magical formula that fits all. Your strategy needs to be customized according to the requirements of your business.

As we already discussed your multichannel strategy will depend on your business model and the channels you choose for your business. For every channel you choose, your strategy needs to be planned accordingly.

Experts recommend that your strategy must also be aligned according to the community of the brand, target audience, and trends within the industry.

As per Higherlogic, a strong and closely-knit community built on a good platform can bring up your ROI by at least 6049%.

For a wholesome experience, you need to focus on the quality of your product as well as a strong outreach campaign to bring you leads from all platforms simultaneously.

Omnichannel Customer Experience on Linkedin

If you are a B2B business, this will become your golden strategy.

Within this strategy, your target will be LinkedIn groups. You will be joining the groups and connecting with people to then translate this interaction into the transaction.

For beginners, this might sound easy, but the real problem is to build a strong relationship that can help you to close a deal with your prospect.

As a beginner, if you have never tried this before, let’s break the process into simple steps:

Joining Groups

This is a simple step where you will extract the active groups in your niche and join these groups. Most groups will keep you waiting for weeks so try to find small groups that can help you build a reputation.

Stay Active

Joining a group will be useless if you do not interact with the people in the group. To make sure you are using your experience to stay close and become an influencer in your domain, engage with the people.

Start Talking

You need to know people in your business. This might take time but once you are in the circle you will reap maximum benefit.

Now that you have the prospects, you can now use a good LinkedIn automation tool to start your campaign.

You can easily target the prospects involved within a group, within a post, or within a conversation by using a good LinkedIn automation tool like LinkedCamp.

The best feature is that if you are in the LinkedIn group you can send them a message. You don’t have to add them to your account. You can also have a hybrid strategy where you can use both email outreach and LinkedIn outreach for maximizing the ROI.

Use Facebook Groups for Omnichannel Customer Experience

For a B2B business, using Facebook for lead generation might not seem interesting. However, you will be surprised to know that some of the groups on Facebook will lead you to prospects that are interested in your line of work and the industry.

The strategy is to use these Facebook groups to explore some of the best prospects and then scrap these prospects by using a good data scraping tool. Then you can look up their profile on LinkedIn and run a campaign from there.

This might seem like a very lengthy method but with the help of the LinkedIn automation tool, you can make the process a lot easier and thousand times more rewarding.

• For starters just join Facebook groups and see the discussion going on. You will see a lot of prospects talking about the business and industry you have been working for.
• Then, you must use a good data scraping tool like Texau and scrap the list of best prospects in the group.
• Once you have the name you can then find them on LinkedIn manually or through any good tool. Finally, you can use a good LinkedIn automation tool like LinkedCamp to run an outreach campaign.
• When you send them a message try to stay relevant and only point out things that you feel will be useful in showing similar background and interest. You can give them a reference for a comment you have seen or a post as well.

A good way of building a transitional relationship is to start by educating them. Offer them informational stuff that they can read or that will help them in their business. This will help you get into a cordial relationship that can later be converted into a business and transactional relationship as well.

This method will especially help you find people that you might never find otherwise on LinkedIn even if you use LinkedIn automation tools used for data scrapping.

Email Campaigns to Improve Multichannel Customer Experience

We know you might be thinking, here comes another cold email campaign rant, but you are probably tired of launching a cold campaign followed by no response.

However, we are using the same boring cold emailing strategy but this time you will have a laser focus target with a high response rate.

• To start with this strategy, you will have to warm up your account. If you are already using a good LinkedIn automation tool like LinkedCamp, your account will be on warm-up right after you attach your LinkedIn account to the LinkedIn automation tool.
• Then you can start by warming up your email account as well. There are so many tools that can help you with that. Finally, you must gather a list of email prospects.
• Some of the best LinkedIn automation tools also offer email campaigns to be run simultaneously so you can run both campaigns at the same time by using the import CVS option.
• Some of the best LinkedIn automation tools offer advanced features like designing campaign flow. Even if you are using LinkedCamp this will allow you to design your email campaign flow that is linked with your LinkedIn messaging.
• You will then be sending a LinkedIn message followed by an email to improve your chance of getting a response.

Wrap Up

To sum it all up, you first need to know what your business stands for. Your brand worth must align with the channels, platforms, and strategy that you choose.

To build a multichannel customer experience for your B2B business, relying on manual work is not enough. You also need to invest in a good data scraping and LinkedIn automation tool. With a strong multichannel customer experience, you will be able to maximize the response rate.

To strategize a strong multichannel experience, you will need to start with LinkedIn groups. Apart from scraping data from LinkedIn groups, you can also use Facebook groups and cold email campaigns.

If you are a beginner building a strategy and then implementing it, it might take a lot of time. This is where a good LinkedIn automation tool will help you.

LinkedCamp is a cloud-based LinkedIn automation tool that you can get. This LinkedIn automation tool comes with a 14-day free trial so you can explore every feature before you make a purchase.