The Ultimate Guide on how to use LinkedIn Sales Navigator to find Better Prospects
Linkedin has established itself as a unique social networking site for marketers, salespersons, and recruiting top talents. Millions of companies are currently using this platform for business and the platform is home to around 830 million users. The number of users and organizations using LinkedIn for LinkedIn lead generation, and marketing to network, sell, and connect every day are just increasing in number day by day.
There’s no doubt that Linkedin is by far the most famous choice for sales organizations and marketers and there can be no question about its effectiveness. The platform produced the highest visitor-to-lead conversion rate at 2.74% which is around 3 times higher than both Twitter and Facebook combined, according to Hubspot.com.
When it comes to B2B marketing and B2B lead generation, Linkedin is making waves there too. According to a recent study, 94 percent of B2B marketers use Linkedin to disperse their content. To increase sales, sales representatives are making use of Linkedin Sales navigator which is helping them to build better relationships and generate good leads.
There may be a chance that you aren’t aware of Linkedin sales navigator but don’t worry not only this guide will help you in understanding LinkedIn sales navigator but also assist you in how teaching how to use it in the best way possible for effectual LinkedIn lead generation and even LinkedIn automation.
Linkedin Sales Navigator
Linkedin sales navigator is specially designed for building better relationships that result in LinkedIn lead generation and better sales as LinkedIn itself has been created in a way that markets your brand and grows your reach to the audience. costs around $79.99 per month and is a membership option within LinkedIn.
You can find better prospects and sort through key leads and accounts, observe their activities and search for similar contacts they can reach out to. This way you can always be a step ahead in your business game by constructing high-quality pipelines that generate higher sales and LinkedIn lead generation. A Lot of successful social sellers from around the globe are using LinkedIn sales navigator to direct them to the key decision-making processes and insights that help give birth to meaningful connections.
Linkedin sales navigator can also be integrated with a good LinkedIn automation tool for LinkedIn automation too. It’s very easy to use this platform and doesn’t really matter whether your aim is to target a person or a company. You can target the most potential and ideal buyers for your market, engage with the buyers after understanding their demands and finally build a resourceful relationship.
You can add the maximum value and find the best prospects with the help of a LinkedIn sales navigator and you even can achieve effective LinkedIn lead generation through its use. Linkedin sales navigator has various features and so it's important that you don’t just stick to the basic ones especially if you are aiming to expand.
Let’s talk about the basics first..
Make the most out of the free trial: Linkedin allows you to make use of the 1-month free trial. You can use this whole month to get an idea of Linkedin Sales Navigator and get to know about its basic operations before getting started with finding relevant prospects.
Get started: Set up your account and personalize your LinkedIn sales navigator account by adding your location, establishing your vertical, and adding organizations you’re most focused on.
Get familiar with LinkedIn sales navigator: This part helps you the most with LinkedIn lead generation and LinkedIn automation. Account lists, advanced search, and leads are the properties you’ll make the most use of. Not only this, but you can also use the ‘discover’ feature to have an idea about Linkedin's suggested leads based on your preferences and priorities.
The Ultimate Guide on how to use LinkedIn Sales Navigator to find Better Prospects
Keep track of the most important prospects and accounts
The key to success on LinkedIn sales navigator is lead-building tools which ultimately result in amazing LinkedIn Lead generation. The success of any marketer or salesperson is dependent upon the quality of their pipeline and you can make use of LinkedIn Sales Navigator’s lead builder to create a highly selective and pertinent pipeline.
Getting started is very easy and quick, just click the ‘lead builder’ button which will take you to the advanced search page where you can choose up to twenty filters to specifically target the relevant types of leads you’re aiming at. For example, you can filter for company size, industry, job title, geography, and company.
After you have established the criteria, the next step would be to save all the important and relevant prospects in the search result to construct your list. Linkedin sales navigator will then occupy those leads in your newsfeed so that can keep track of any changes or updates quickly for effectual linkedin lead generation.
You don’t have to be connected to a prospect to get updates on them, and this is a great aspect of Linkedin. These insights make it uncomplicated to find common ground and make resourceful connections.
Arrange prospects with tags and notes
Linkedin sales navigator allows you to keep tabs on prospects and understand their leads with tags and notes in a better way. B2b sales come more complex and longer which makes it difficult to keep a track of all the relevant decision-makers and influencers and the finest way to customize/personalize their sales approach.
Once you have discovered new insights and are on your way to making new connections, you have the ability to tag your leads to find out their roles and leave notes on the account to monitor the most crucial details. This feature allows you to prevent any sort of confusion and have an eye on all the important players and thus leading to LinkedIn lead generation.
Expand your reach by recognizing similar prospects
Linkedin Sales navigator assists in discovering new opportunities by proposing alike prospects. Wondering how? When you use LinkedIn sales navigator search functions to identify leads, click on the drop-down button on any lead that you’re most interested in. After that, select ‘view similar’ and then you will see a list of leads with alike job roles and titles from other companies. This is a great strategy for finding the best plus relevant prospects and extending your reach beyond the initial search criteria. Extend your reach and give rise to amazing LinkedIn lead generation and LinkedIn automation.
Enhanced search features
Linkedin sales navigator comes in with numerous enhanced search features that help marketers, sales reps and businessmen explore new leads and make finer connections. You can use advanced features for a lot of things like you can see who has posted on LinkedIn in the past thirty to forty days, recognizing people with shared connections, coming to know about people who have changed their jobs recently, or who has been mentioned in the news etc.
These filters help sales prospects mostly because it is uncomplicated to explore undiscovered connections and discover insights that help shorten the sales cycle.
Explore shared experiences
Linkedin sales navigator comes with a helpful filter named, ‘share experiences with you and this will direct you to leads that have something common with you. When you narrow down your lists of prospects or people who have the most common things with you, it increases the chances of building successful relationships and turning such people into clients and leads for effectual LinkedIn lead generation. The most contributing factor of commonalities is that it helps you in building a conversation and breaking the ice.
Optimize your profile
Making the right first impression is so crucial when it comes to LinkedIn networking and attracting better prospects. Linkedin sales navigator helps you shine and stand out from other users as it has a larger profile picture and background photo combined with higher rankings in search results. You should optimize your profile with a high-quality professional headshot, keyword-rich summary, comprehensive experience, a precise and clear job title plus headline with a value proposition, etc. These features help to update your profile and make it look clear which helps in making a positive first impression which is crucial for effective LinkedIn lead generation and finding better prospects.
There is no doubt that finding prospects doesn’t come easy in today’s sales environment but using tools like LinkedIn sales navigator increases win rate and deal size by 5 percent and 35 percent respectively. To take full advantage of Linkedin Sales Navigator.
Save your clients as leads and engage in conversation
With Linkedin Sales navigator you can save people you find through the search option as potential leads. Whenever these people change their jobs, you will be notified and if your lead list is bombarded with current consumers, you will be notified there and then when they leave the company. The most amazing part about this feature is that you get notified when leads change their jobs and you get a chance to sign on with a whole new company with the same lead later on thus contributing to LinkedIn lead generation.
Take part in conversations
After you have created the list of your leads, you can then have access to their individual activities on Linkedin on the newsfeed even if you’re not connected with some leads on the list. You can thoroughly observe their interests and work on their LinkedIn and leave relevant comments on posts or use the profile to find any commonalities that could later be used in messaging them etc. Linkedin sales navigator helps you do it effortlessly!
Merge inbound connections with outbound sales
Linkedin sales navigator allows you to keep track of people who recently viewed your profile and this platform is predominantly for outbound sales. However, having a Linkedin sales navigator and this feature means you can combine/mix in some inbound connections if you consider it right. Send connection requests to those who are interested in your company already and this will potentially assist in identifying people in any interconnected industry or niche. Go through that page at least once a week.
Send personalized messages to your prospects
A lot of people reach out to their prospects on LinkedIn and sometimes even bombard them with hundreds of text messages at once to get attention. With so much spam people receive via LinkedIn messages these days, they tend to ignore such messages because they think it’s part of the selling agenda. The key to removing this disadvantage attached with sending personal messages to prospects on LinkedIn is to send personalized messages. Personalize your outreach message by including any commonalities that you both have, in the message to reflect something different from the message.
There’s no doubt that sending personalized messages takes a lot of time and research. You have to send these messages manually, one by one, and on top of that, personalized. However, you can reduce your time and effort by using a good LinkedIn automation tool like LinkedCamp to do that for you. The Linkedin sales navigator can be integrated with any good automation tool.
Use LinkedIn sales navigator for customized cold emails
Do you know LinkedIn sales navigator actually offers finer insights than any other b2b lead generation or sales tool? Well, if you didn’t know it is high time that you use it for good. If you, for example, want to warm up a lead then you can look at their interests and even filter the leads by any interest in the search option.
With such amazing and valuable insights from LinkedIn, you can customize your emails. Even variables such as title can assist in making your cold emails more personalized and customized.
Construct a meaningful relationship with your prospects
After searching and finally finding better prospects for LinkedIn lead generation, it all comes down to how you direct the communication in building long-lasting plus meaningful relationships. Establishing a relationship with a prospect goes a long way in paying you off so make sure that your focus is not entirely on finding a prospect but also on developing a long-lasting relationship with the prospect.
Conclusion: That is the ultimate guide to using Linkedin Sales navigator to find better prospects on Linkedin. This guide includes amazing tips on how to search for and reach out to potential prospects and turn them into leads for amazing LinkedIn lead generation. Linkedin sales navigator is a huge platform with several benefits if used correctly.
