There is a fine line between LinkedIn Automation and Spamming: Here’s how to avoid it

Is LinkedIn automation spammy? Does it make you a spammer?

There is this famous quote:

“The ability to deal with people is as purchasable a commodity as sugar or coffee, and I will pay more for it than any ability under the sun.” — John D. Rockefeller

This quote shows the importance of engagement and communication. Let’s explore how:

LinkedIn has a shaky relationship with third-party tools such as LinkedIn automation tools. However, the advanced LinkedIn automation tools claim that if LinkedIn can benefit from the data of the customers, others have the right too. They claim that it is against the law to restrict the data to one platform only and not letting others take advantage of it.

What do the third-party LinkedIn automation tools say?

LinkedIn says that it doesn’t allow any LinkedIn automation tool to scrap data from its website. However, there are many companies that are using reliable cloud based LinkedIn automation tools such as LinkedCamp.

There are many testimonials of companies and individuals using these tools to their advantage. There are even thousands of people who are pumping the use of the best LinkedIn automation tools. Even a popular blogger also penned down an article on the benefits of using advanced LinkedIn automation.

Why LinkedIn doesn’t like automation tools?

LinkedIn has clearly mentioned that using LinkedIn automation is against their TOS. They block an account if they suspect any automation activity.

It’s because they want to keep the platform transparent and free of spam. Many users have already called it the worsts social media platform because of spamming.

On the other hand, large companies and brands are endorsing these tools. Many users have got their accounts blocked while many are using LinkedIn automation to grow their business opportunities.

Is using LinkedIn automation worth the risk?

Is LinkedIn automation worth giving a shot? Well, it’s one of the most complicated questions and there is no clear answer to it. There are many people who don’t like them at all while famous bloggers and businesses are endorsing these tools.

In my opinion, you can use LinkedIn automation tools unless it’s free of spam. Spamming is time-wasting and useless, especially for the receivers. LinkedIn is all about engaging and professional conversations to build good relationships with professionals.

Human-to-human conversation matters a lot. People don’t like it when they say something and get a response from the bot. It’s both insulting and useless from them. Today’s marketers need to realize the importance of real communication.

If you want to start a conversation with prospects, don’t send templated and sales-y messages. Do a thorough research and learn about them to send personalized notes and messages. If you want to use automation, go for a LinkedIn automation tool that has the ability to send personalized connect notes and messages to prospects.

Remember: Automation or no automation, make sure your communication is genuine and valuable.