Top 5 LinkedIn Lead Generating Activities to Fill Your Sales Funnel

The process of creating leads can be very daunting especially if you are a beginner.

Are you struggling with your first-ever sales funnel, and you are doubting yourself? Well, don’t give up. Most beginners struggle with the sales funnel even when they are new.

Most people use social media platforms because they feel it is much more reliable and affordable and they will bring better results and research to prove this notion as well. Most people choose social media platforms like Facebook, Instagram, and Twitter for sales and lead generation. These platforms have a lot of active audiences, and the conversation rate is good.

However, when it comes to B2B marketing, there is a better platform than LinkedIn.

Globally LinkedIn is one of the best and most used social media platforms for professionals where they can not only offer their services but also state every detail about their profession and career.

As a brand, you can build a connection with the interested prospects, and then you can work with them by launching an outreach campaign.

As more people learned about LinkedIn marketing and its effectiveness, LinkedIn became crowded. As a result, people started using spamming methods to reach more people while working less.

Soon after, LinkedIn updated its algorithm to help people who were generally interested in using the right strategy rather than spamming. Moreover, this update restricted the use of LinkedIn for cold emails.

According to the new updates, you can only send 100 connections per week whereas the total activity limit is 250 per day. Previously this limit was 100 connections per day. This huge difference means you need to be very smart while designing your campaign, so you do not end up violating the LinkedIn guidelines.

When most people know that LinkedIn is an idea for B2B lead generation, they usually do not realize these simple rules and how violating these rules can result in restriction of account or even worse — blocking it permanently.

To generate leads, you need to have the right conversation with your prospects. Your one-on-one conversation will help you get to know the person and you will be able to see if you can convert this connection into a lead.

Most people struggle at this point because they are not sure what they can say to convince the people. To walk you through the process of making sales funnel we have 5 kickass tips that can help you open the floodgates to leads.

Start Connecting

Most people hesitate to connect. However, this is the first step in generating leads.

Without connecting with your prospect, you will never be able to find the client. The best method is to start with simple research. Go through the profiles and learn to filter out the right prospects. Most people keep adding profiles just to increase numbers. They never realize that the connection that they are building without filtering them according to interests is useless.

If you have a client list already or want to retain your client for the long run, your LinkedIn connection can help you do that as well. You can start with your email contacts.

You can simply search for the right prospects with the help of email. You can also search by name or designation.

You must also keep an eye on the people you may know” section because LinkedIn sends suggestions and recommendations based on your interests.

Joining groups and connecting with the members of the groups is another very good option. With the help of a middle size active group, you can easily look at the interest of the people and connect with them.

Break The Ice

Once you are connected now is the time to talk to them. Most people send standard messages that will lead them directly to the point. However, it is much better to break the ice and get to know them first.

Send them a simple message but it is much better to send a message related to the recent activity on their page. People like to know that they are appreciated and that you are interested in what they do.

Most people straight away tell people what they do and what they want from them.

This will bring them directly to the transactional relationship and they can easily say they are not interested.

The trick is to build a relationship that is much more than transactional. Ask about their job and business so they know they are being heard.

Expand Your Reach

Connections are not the only way to reach more people. There are so many ways you can reach and influence more people. A simple method is to use the publishing platform LinkedIn.

LinkedIn's publishing platform is very easy to use and you can publish about your business or services at any time. This will help you reach some of the best prospects and you will see them contacting you.

You can then use these contacts to mature your leads. This will also help you to reach a bigger audience.

Own A Group

Most people will tell you it is a much better option to join a group rather than make your group.

Well, let’s put it this way, it sure is easy but is it a good long-term project?

Well, no.

You will see that keeping trends in-group is very difficult. If you have your group, you will be able to extract all the data in real-time, and as your community grows you will see that you are becoming more influential in your industry.

Run Your Ads

This is where most people back off.

People think that running LinkedIn ads is not worth it. Mainly because they feel spending money on Linkedin is not a good option when you have LinkedIn automation tools that can help you generate leads.

The main issue is that LinkedIn automation tools will only help you to run a campaign. They will not offer you data or one on one conversations with the right prospect.

Running ads will help you reach more audiences who have similar interests. You can run text ads and sponsored ads depending on the needs of your business.

Bottom Line

To sum it all up, LinkedIn marketing is no longer just a three-step method. It is much lengthy, and you will have much more to learn about.

Before running your first LinkedIn campaign you need to consider LinkedIn automation tools. For data scraping, you can use a LinkedIn sales navigator whereas you can also use b2b lead generation tools for generating better leads for your business.