What to Post on LinkedIn to Generate Leads

Steve J
6 min readJul 25, 2022


LinkedIn is a terrific location to start a conversation and gain different perspectives on industry topics. However, this does not imply that you should be divisive in your posts. Remember that LinkedIn is a professional network, not a social network.

Someone doesn’t want to do business with people that are highly controversial or offensive in their online postings. Hence, avoid posting anything controversial that will hinder your Linkedin lead generation.

Don’t post too much about yourself

Individuals enjoy seeing the people behind the brands, so some personal stuff might be beneficial. However, when it comes to LinkedIn, you should keep things as professional as possible for effective Linkedin lead generation.

There is a significant distinction between giving information about your company’s employees and uploading selfies from a vacation. Platforms such as Facebook and Instagram are increasingly focused on personal material. LinkedIn, on the other hand, should concentrate on professional content and strive to provide value at all times.

That’s not to suggest you can’t be approachable and exhibit the human side of your brand. If you’re going to upload a photo of your cat, make sure you link it to something your audience will be interested in reading about. If there’s a danger a customer will take a stand on a contentious issue, it’s best to ignore it entirely.

Posts about sales pitches

Sales pitches were uncommon on LinkedIn a few years ago. It was focused on networking and industry developments. LinkedIn is now clogged with promotions and sales pitches. Users have gotten oblivious to them and even annoyed when they are persistent.

It takes skill to promote your company on LinkedIn. It should be through offering value, answering questions, and giving informative content to your network. Only then will you be able to have good Linkedin lead generation.

A guide to content posting on LinkedIn

It is critical to create and share content on LinkedIn in order to get the most out of the platform. Every piece of high-quality material you provide raises your visibility among hiring managers, recruiters, and industry leaders and eventually turns them into leads for LinkedIn lead generation.

LinkedIn content originated with long-form articles, but short-form postings and videos are now welcomed and rewarded. Short-form postings are a good place to start because they allow you to remark on and share third-party content.

LinkedIn content should be valuable to other users. Consider other LinkedIn users to be subscribers, and strive to create content that is relevant to the audience you wish to target.

Update and post pertinent content

Consider providing a variety of content formats, including video, to strengthen your LinkedIn page and profile. Including this industry-relevant content can help you create relevance and trust with potential consumers by positioning yourself as a competent source.

When you’re known as an insightful, helpful source, you’ll start to build relationships with like-minded experts that meet your ideal customer profile. If you post frequently, you’ll become a regular on their feed, making it easy to start new conversations and increasing the potential for effective Linkedin lead generation.

If you think that your LinkedIn friends are professionals in your sector, the content you upload will expose you to new audiences. When your connections ‘Like’ a post you’ve created, it may appear in the feed of a new lead. This lead will see that your shared connection liked your post, attesting to your reliability and authority and may be motivating them to make a connection request.

Follow your page statistics to figure out what resonates with them the most and generate accordingly to ensure you’re providing content that people want to see in order to make sure of LinkedIn lead generation.

Why posting consistently on Linkedin is necessary?

LinkedIn, like all of your other social networking sites, necessitates consistency for LinkedIn lead generation. You are not establishing yourself as a consistent presence with your contacts if you upload an article once a week and then log out. You should also communicate with your leads on a regular basis. Disappearing in the middle of a conversation is unprofessional and does not increase their interest in doing business with you plus it hinders your chances of effectual Linkedin lead generation.

As previously stated, use platform analytics to learn about your audience’s interests, when your updates receive the greatest traction, and develop a strategy to keep you continually engaged and visible on LinkedIn.

When you submit a post on LinkedIn, your connections are notified

Your first-degree connections get notified whenever you write a post on LinkedIn. Even if consumers don’t click the notice to read the post, they’ll be reminded of your brand every time. Not to mention, if you write on a regular basis, your followers will come to anticipate your postings and develop trust in your business thus leading to LinkedIn lead generation eventually.

This establishes you as an authority figure

Posting regularly portrays you as an expert in your sector, whether you’re sharing industry news or how-to videos. The ability to share original content on a regular basis demonstrates that you know what you’re talking about and that your audience can rely on you for useful information.

People will be willing to pay extra for your services when you have established yourself as an influencer in your field which is seen as premium.

How LinkedIn Posts Can Assist You in Lead Generation

So we know how important it is to post often in order to develop your brand as a leader in your sector, but how does this transfer into lead generation?

Reach a larger audience

When a connection interacts with your LinkedIn post, their first-degree connections are notified. This exposes your material to an entirely new audience and increases your potential consumer base with little to no further marketing on your part.

Get your work featured on LinkedIn Pulse

If a post receives high traffic and engagement, it may be highlighted on LinkedIn Pulse. This is a definite technique to drastically broaden your audience and reach more individuals.

There’s also the chance of being included in LinkedIn’s weekly email update, which can help raise brand recognition. However, obtaining this type of functionality does not happen overnight. It takes time and effort to increase your engagement to the point where your content is shareable.

What you shall post to generate leads

Visual content

Video material is popular on social media, particularly LinkedIn. It’s a simple and quick way for consumers to consume content, and it demonstrates your willingness to provide value to your audience.

Short how-to films, Q&A-style videos, or instructive presentations will generate a lot of interest. If you don’t yet have your own video content to contribute, start by sharing industry-related videos from other people.

Industry-related content

Posting content from your industry vertical alone becomes monotonous, whether you’re a marketing firm or an investment counselor. Because your audience isn’t always ready to buy, it’s critical to keep them interested until they are.

Sharing industry-related content is a simple method to accomplish this. This includes news, updates, and informational articles from niches related to your business but not directly related to your specialty. Diversifying your content in this manner keeps your LinkedIn page fresh and engaging, while also demonstrating to your readers that you are a reliable source of knowledge.

Predictions for the industry

Every organization in the B2B sector is looking ahead to the future and wondering how to prepare for whatever it may bring. As a result, accurate industry forecasts are quite popular to publish on LinkedIn.

Share your predictions and encourage discussion about them, whether they are based on a recent research report or your own anecdotal evidence. Because they are forecasts, you do not have to be correct or incorrect. However, the conversation will generate interest in your LinkedIn article and expand your audience.

Conclusion: That is it for this complete guide on what and how to post on LinkedIn or lead generation. Honestly, LinkedIn posting can change the whole game of lead generation within no time. It is super important to be strategic when it comes to Linkedin postings and content.



Steve J

I am a passionate content marketer and love to write on technology.