Holidays are that time of year when the majority of the businesses slow down. Also, company owners put a pause on LinkedIn outreach programs and begin to focus on the coming year. However, not all industries slow down as the year comes to an end.
Many, in fact, take full advantage of this period to get extra leads. Moreover, they get successful in doing this. The reality is that the holidays are an excellent time to keep your LinkedIn outreach campaigns going.
Why? The reason is that your leads keep a check on social platforms more than at any other time of year. In addition, with a few simple changes to your LinkedIn outreach campaigns, you will find it surprisingly easy to reach out to new prospects during this busy season.
In this article, we will show you how to plan a holiday outreach strategy. Also, you will learn how to utilize the holidays to stay ahead of your competition.
Why LinkedIn Outreach on Holidays is so Hard?
Marketers and B2B organizations frequently slow down during the holiday season. They reassess their goals for the year ahead and do not create much content. Because so many businesses slow down at this time of year, and so many employees are on vacation, it might be tough to keep up with your regular LinkedIn outreach activities.
In addition, festivities and celebrations take the limelight. As a result, the mindsets of people alter, and it becomes difficult to keep a prospect’s attention focused on closing a purchase. That does not mean that you cannot do prospecting during the holidays. It just means that you need to alter your LinkedIn outreach plan.
Reasons Why You Should Never Stop LinkedIn Outreach:
If you have planned to stop your Linkedin outreach this holiday season, we would recommend you to not do that. Because we have the solution to your low prospecting issue. We have some important reasons why you should never quit your outreach activities.
These are as follows:
- LinkedIn is still full of potential leads
- Try not to lose market share
- Increases trust
- Long-term savings
LinkedIn is still full of potential leads:
According to a LinkedIn study, a significant number of users use LinkedIn for research in the evenings. Moreover, more than half utilize LinkedIn on weekends.
This reveals that clients use LinkedIn on a regular basis, whether or not during working hours. In fact, social media engagement rates are usually a third higher during the holiday season than the normal days. So, it is a good sign for your LinkedIn outreach activities.
Also, many B2B professionals have developed the practice of checking LinkedIn and other social networks all week. They monitor the client messages, updates, and other information. So, when the holidays arrive, your ideal prospects will still be on LinkedIn, checking updates and keeping an eye on the competition.
Therefore, if they still use it, then you should as well. Get an edge over your rivals by planning your LinkedIn outreach keenly.
Try not to lose market share:
Just because you have stopped using LinkedIn for outreach does not mean your rivals have also done the same. So, when you stop LinkedIn outreach, you leave a hole that other companies swiftly fill instantly.
Furthermore, the last thing you want to do is reach out to a potential customer in the new year only to find out they made last-minute commitments with another firm in December.
It will be incredibly tough for you to reclaim the market share you have already lost. You can stay top of mind with your prospects by maintaining your LinkedIn outreach efforts during the holidays.
And, if your competitors do take a break during the holidays, you will be one step ahead of them. And what is better than standing out in the market and growing your business, right?
Increases trust:
The decision-making process in the B2B market takes far longer than it does in the B2C industry. The reason is that you may have customers who are still in the phase of exploring brands. Moreover, they do their research throughout the holidays in order to choose the finest option for the coming year.
Therefore, by continuing your LinkedIn outreach campaigns to your prospects, you show them that you are interested in their company. Also, if they need you, you are always available. Even if your lead is not ready to buy yet, this builds trust and promotes your business as a strong candidate in their minds.
Also, your prospect may have spent the previous six months searching the internet for possible partners. You want to be the one who is ready to provide value if they happen to be ready to purchase during the holidays.
Moreover, if they are not ready, your LinkedIn outreach will help keep that client warm as the new year begins. So, they are more likely to remember you when they are ready to close a deal.
Long-term savings:
In the long term, having an “always-on” strategy for your LinkedIn outreach plan can save money. You risk losing qualified leads by stopping and beginning campaigns. Moreover, when you restart your campaigns, the leads are most likely to be cold. As a result, you have to cycle through them again to bring them into your sales funnel.
Maintaining your LinkedIn outreach strategy during the holidays, on the other hand, helps to maintain your connections warm. During the holidays, you may need to follow up more than normal, but you will not see the same drop-off, which may be costly to your marketing efforts.
Create a Holiday Linkedin Outreach Strategy:
The good news is that it does not take much to keep your outreach going throughout the holidays. It only takes a few little changes to your messaging and outreach strategy, but your true essence and proposal stay the same.
While planning your outreach strategy on LinkedIn for holidays, keep in mind the following things:
- Find Out Dead Zones
- Try to Send Personalized Messages
- Pay Attention to the Value of the New Year
Find Out Dead Zones:
We would advise you to begin organizing your LinkedIn outreach program by identifying dead zones.
During the holiday season, each industry has particular times of the day or week when it is very hard to reach leads. However, you can utilize LinkedIn data to identify when your target audience is most likely to be online. And after that, you can customize your marketing to those hours.
In addition, the benefit of automating your LinkedIn outreach efforts is that you can be more specific about when you deliver messages. Also, it allows you to target prospects when they are most likely to be online.
LinkedCamp allows you to create customized, automated outreach programs that allow you to contact your leads at the most suitable times. It does not matter whether you are in the office or not. And, thanks to automatic follow-ups, you can interact with prospects even if you are unavailable during the busy and stressful holiday season.
Try to Send Personalized Messages:
Personalization of LinkedIn outreach is more important than ever. Prospects do not want cold, corporate pitches at this festive and enjoyable time of year. Instead, keep your greetings short, including a generic “Happy holidays,” and maintain a cheerful tone throughout.
In addition, this minor change to your marketing approach is incredibly successful over the holidays. It increases the chances of a lead response. After all, at this time of year, most individuals are already in a good mood.
Pay Attention to the Value of the New Year:
Because most businesses use December to review their plans and goals for the coming year, your outreach should emphasize the value you can provide in the coming year.
Moreover, whatever your service or product is, highlight the advantages it will have if adopted immediately in time for the new year. Thus, these are the types of last-minute improvements B2B businesses try to implement in their LinkedIn outreach campaigns.
Tips for Linkedin Outreach Program During the Holiday Season:
When it comes to putting up LinkedIn outreach campaigns for the holidays, here are some of our best tips to help you enhance your response rate during a time when most B2Bs are winding down. Follow these simple yet incredible amazing tips:
- Client with Holiday Spirit
- Don’t Stop Posting
- Offer Free Gifts, Added Value, and Discounts
Client with Holiday Spirit:
This is the most significant change you can make to your campaigns. Keep it professional but add some seasonal flavor to your pitch. Moreover, your offer will not shift during the holidays. It is just that this is a terrific time of year to display a lighter, more enjoyable version of your company.
Don’t Stop Posting:
Do not stop posting on LinkedIn during the holidays. Also, remember that research that says users are more engaging in December. So, take advantage of this and utilize it to increase your LinkedIn outreach and interaction with well-crafted content.
Furthermore, you do not even need to write new content for the holidays. To keep your leads involved; you can repost your high-performing content and offer year-end roundups and reviews.
Offer Free Gifts, Added Value, and Discounts:
Even in the B2B arena, most people label the holidays with discounts, deals, and prizes. Offer prospects extra Holiday bonuses if it fits with your entire marketing plan.
However, it does not have to be a big deal but adding more value to your holiday is an excellent approach to engaging prospects and maximizing the season.
Wrapping Up:
Hopefully, you have decided to keep up your LinkedIn outreach throughout the holidays by now. Even when the whole B2B sector begins to slow down, remember this is a great time to distinguish yourself from the competition and close deals with prospects.
Moreover, LinkedCamp can assist you in rapidly creating a high-converting LinkedIn holiday campaign and getting started with outreach.
Once you set up your campaign on this LinkedIn automation tool, you will receive hundreds of potential leads on autopilot this Holiday season. Then what are you waiting for? Give it a shot right now.
