LinkedIn is a business-focused social network. It serves the same purpose as Facebook, Twitter, and other social media platforms in terms of creating professional contacts and advancing your career. Moreover, over 65 million professionals now use LinkedIn to extend their careers and businesses. LinkedIn offers several benefits to both B2B and B2C businesses.
When it comes to LinkedIn prospecting and recruiting, do not overlook InMails, a powerful tool for all salespeople and recruiters that use the platform. In addition, you have a fixed number of InMails per month (Sales Navigator enables you to send 20 InMails per month).
So, you should intend to write reply-worthy messages to boost the LinkedIn InMails response rate. What factors influence response rates? What are some ways to improve this?
Therefore, we will go through the most important tips for getting people to notice your offer in the next post. LinkedIn automation also helps you overcome this hurdle to generate effective leads.
What is an InMail?
InMail is a type of mail that you can send to those outside your network. Only LinkedIn Premium members and Sales Navigator users have access to InMails. However, if you are a Free LinkedIn user, you can only send messages to individuals in your network and can use LinkedIn automation tools to save time.
But Sales Navigator and InMails allow you to send messages to people you do not have a connection with. So, if you need to reach someone outside of your network for whatever reason, InMails can help. That is why salespeople and hiring managers utilize the LinkedIn automation strategy for InMail purposes so frequently.
Find Your InMail Response Rate:
It is very normal that when you reach out to people on LinkedIn, they do not respond to you. However, there are ways you can change the reply rate and achieve your business goals. Moreover, you can always use cloud based LinkedIn automation to your benefit.
In general, the average LinkedIn InMail response rate is between 60 and 70% without the use of LinkedIn automation tools. To calculate it, simply divide the number of InMails you send by the number of responses you receive. If you send 10 InMails and obtain 5 responses, your InMail response rate is (5/10) * 100% = 50%.
Moreover, you can increase your InMail response rate by using LinkedIn automation. As a result, you enhance your sales when you have useful leads that you secure with LinkedIn automation tools.
Tips to Enhance Your Response Rate of Your LinkedIn InMail Automation
If you think it is very difficult to generate leads using InMail, then it is not. However, it is not a piece of cake as well. You have to follow these simple tips and you can see how immensely your response rate increases with LinkedIn automation.
The 11 important practices to improve your LinkedIn automation InMail response rate are as follows:
- Your InMail Subject Should Be Attention-Grabbing
- Give Your InMail a Personal Touch
- Avoid Writing a Long InMail
- Choose The Best Time to Send It
- Include Call-to-Action in Your InMail
- Use a Polite Phrase to End the InMail
- Add a Signature
- Reach Out to Targeted Audience
- Keep Them Curious
- Talk to Them Directly
- Strike Common Ground
1. Your InMail Subject Should Be Attention-Grabbing:
Have you heard the phrase, “the first impression is the last impression?” then the subject of your InMail is like that first impression. If you manage to make an eye-catching subject of your InMail, the prospects will most likely open it. And you have won the half battle.
Moreover, according to statistics, 35% of people open the message only if the subject has grabbed their attention. So apart from using LinkedIn automation tools to quickly send the InMail, ensure it gets the attention of the receiver. Otherwise, it is of no use, and it will remain in their inbox unopened.
2. Give Your InMail a Personal Touch:
Start your InMail by writing the recipient’s name. You should give the idea that this is not a generic InMail. Also, look through a person’s profile, their company’s page, and the information they uploaded before writing an InMail. It is a good way to find some points that you can use in your message.
In addition, there are other important aspects to include, whether the firm acquired funding, or the business grew, and your InMail will have that personal touch. You can also save your time and gather all of that information by using Linkedin automation.
3. Avoid Writing a Long InMail:
People normally do not read long texts. So, to ensure that the client reads your text, you need to keep it simple, short, and sweet. Moreover, you have to explain what you do and how can they benefit from you in a few sentences.
So, be very precise and clear in your InMail. Usually, people decide in 3 seconds whether they want to keep reading the message or leave it. That is why make your InMail interesting. In addition, you can either write these InMails yourself or you can use the in-built templates of LinkedIn automation tools and save time.
4. Choose the Best Time to Send It:
Only writing the right message is not enough, you should also select the best time possible to send the message. If you send it on the weekend, there is a high chance it will remain unopened. The reason is that most people enjoy their weekends after working 5 days a week and do not work.
Thus, selecting the right time is a crucial part. However, you can use the LinkedIn automation strategy and set your InMail campaigns. As a result, the tools will only send the InMail to the targeted people at the times you have specified.
5. Include Call-to-Action in Your InMail:
After describing what you can do for them and your goals, add a call-to-action in the end. It could be anything like a skype meeting, a call, or asking them if they need a case study. Either way, it is one method of keeping the conversation going with the client.
Moreover, most of the LinkedIn automation tools have templates that have call-to-action phrases in suggestions. If not, you can always write it yourself according to your preference.
6. Use a Polite Phrase to End the InMail:
Because you enter the personal space while writing a message to someone you do not know, you should always be polite. So, finish your email with one of the sentences below:
I am looking forward to hearing from you!
I would be delighted to hear your thoughts!
Have a wonderful week!
I anxiously await your response!
This leaves a good impression and hence your chances of converting your leads are higher. so, when you use LinkedIn automation to send InMails, ensure you end the message with a nice phrase.
7. Add a Signature:
When you generate leads by using LinkedIn automation tools, you may add a signature to your InMails in Sales Navigator. You just have to make it once, and it will appear in all of your InMails. Moreover, your signature should include your name, position, company, website link, and the best way to contact you (email, WhatsApp number, etc.)
8. Reach Out to Targeted Audience:
Check who is always engaged with your publications if you actively share relevant information on LinkedIn. In addition, people who always respond to your posts are more likely to respond since they value your material.
Moreover, content marketing on LinkedIn may assist you to identify these users. And it can also tell you how regularly they see your activity. So, reach out to these people and turn them into your potential prospects using the LinkedIn automation InMail feature.
9. Keep Them Curious:
Your initial message to the client should serve as a little trap for future communication. Take as much information as you can from the person’s profile using LinkedIn automation. Moreover, check to see whether the person is a member of any group. Also, ask questions to learn more.
Thus, when you notice that they have answered all your questions, schedule a call to continue the conversation. So, instead of merely headhunting, your goal should be to maintain a friendly relationship. This will increase your LinkedIn InMail response rate.
10. Talk to Them Directly:
Kind words have always been beneficial and can assist you in becoming more successful and so are LinkedIn automation tools. So, before sending a Linkedin InMail message, check out the person’s other social media profiles to find out more about them. This helps you figure out what other activities and information you should discuss with them.
In the end, you may toss in a few compliments on what you observed with this prospect. You generate more leads when prospects sense that you have done your homework and know what you are talking about.
11. Strike Common Ground:
Check out any candidates’ Linkedin activity and postings they liked. You can use LinkedIn automation to find out these things. These shared interests make it easier for you to talk to your prospects and understand them. Moreover, ask inquiries about certain topics to learn more about how interested the clients are.
So, when you strike a common ground, your chances of securing useful leads are higher.
The Final Verdict:
LinkedIn automation has proven itself to be one of the most amazing techniques to generate leads. But none of it is useful if your prospects do not respond to your InMails. We have described some of the best tips to improve your response rate.
Using only LinkedIn automation tools is not enough, you should have a clear idea about how you write and send an InMail. the automation tool LinkedCamp is one of the best tools in the market and you do not have to work so hard to use it successfully.
You can try on a free trial and then decide for yourself. It ensures a 3x higher response rate and hence helps you achieve your business goals in no time. So, if you are looking to make your business successful via LinkedIn automation tools, LinkedCamp is your best choice.
