5+ Approaches to Get in Touch with Ideal Prospects Using LinkedIn Automation Tools
Businesses, today, are using LinkedIn automation tools to find new leads, increase brand awareness, work on personal branding and nurture the customer base to make new sales.
There was a time when business cards, snail mail, TV commercials, and billboards were used by businesses to grow their business.
But LinkedIn changed all of that. With more than 740 million prospects, LinkedIn has become the go-to platform for all B2B marketers and professionals. With each passing day, it’s becoming vital for businesses and we see why.
Prospecting on LinkedIn
According to 50% of marketers and businesses, prospecting has been one of the biggest challenges for them. Unlike emails, which are private, you can use prospects’ LinkedIn profiles to contact them directly.
Moreover, you can easily find your ideal prospects on LinkedIn using the best LinkedIn automation tools. When you’re using an advanced LinkedIn automation tool to prospect on LinkedIn, there are two main channels:
1. Running an outreach campaign to send connect requests to the right prospects
2. Running a messaging campaign
Using the best LinkedIn automation tools to prospect on LinkedIn results in a much higher read and click-through rate.
Two Strategies to Target the Right Prospects
When using advanced LinkedIn automation, take personalization in and get the best conversion rates.
1. Target Prospects Who Have Liked or Commented on a Post
There are a number of ways you can use these advanced LinkedIn automation tools to find your ideal leads and one of them is ‘Lead Magnet.”
It means you can use a free LinkedIn automation tool to target a particular post on LinkedIn and scrap out details of the prospects who have liked or commented on that post.
LinkedIn automation tools like LinkedCamp have this feature that enables you to scrape details of the 2500 profiles and then use the data to run a successful outreach campaign.
You can also customize your approach using a personalized approach accordingly.
Connection request:
Hello {{first name}}, I saw that you liked John Marshall’s post on how to automate 100% of your B2B prospecting. I see we have common interests. As a growth expert, let’s connect and see how we can benefit each other.
If you have posted a relevant article on LinkedIn that got a great number of likes and comments, you can use top LinkedIn automation tools 2021 to scrape prospects details and send them a personalized message like:
“Hello {{first name}}, I just wanted to know if you got a chance to take a look at the amazing article. We’ve had quite a bit of feedback from a number of people who have doubled their conversion rate by applying the techniques from the article.
Would you like to try this tactic to improve your conversion rate?
The beauty of using LinkedIn automation here is that everything happens without any input from you.
The best LinkedIn automation tool will itself extract out data and send personalized messages, without any hassle.
2. Find and Target Your Competitors’ Users
If you want to maximize your conversion rate, another great way is to target your competitors’ potential.
This may not apply to B2B marketers and businesses, however, if you’re lucky enough that you have competitors on LinkedIn, using this strategy is a no-brainer.
LinkedIn, as you know, has a number of groups of like-minded people who share a common interest. You can take advantage of these groups and your competitors’ pages by using the latest LinkedIn automation tools.
The free LinkedIn automation tools will extract connections of your competitors that you can reach out to and generate leads.
Useful Approaches to Get in Touch with Prospects
1. Connecting with the Member of a Group
When using a LinkedIn automation tool to connect with like-minded people, you can use something like this:
Hi {{firstname}}, I see we both are members of the (name of the Linked group), let’s get in touch and see how we can benefit each other.
2. Prospects who have commented on a post
Hi {{first name}}, I came across your profile in my news feed following your comment on the {{post or post link}} which I found very relevant! I think it’d be great if we become part of the same network.
3. Leaders in the same industry
Hi {{first name}}, your profile appeared at the top when I searched for (name of the industry) leaders. I would like to learn more about you and your background. Let’s connect.
4. Visited profile
If you use the best LinkedIn automation tools to visit prospects profiles, you can use an approach like this:
Hi {{first name}}, I got a notification that you visited my profile. Is there anything in particular that you were looking for? Let’s get in touch and discuss!
5. Networking with mutual connections
Hey {{first name}}, I have noticed that we have a number of mutual connections and that we are both in the (name of the industry) of the same rank. Let’s connect and explore things!
Make your Prospecting More Effective with Hyper-Personalization
To get better outcomes out of your prospecting effort, you can make your campaigns hyper-personalized. LinkedIn automation tools such as LinkedCamp have Hyperise integration that enables users to add a customized image or GIF along with the personalized text.
This is the next level of personalization and it brings maximum acceptance and response rate. Many SaaS users who did prospecting with hyper-personalization practices have been able to book more demo calls and generate more leads.
Conclusion
To summarize, we see that when you use the right LinkedIn automation tool for prospecting, it multiplies the results.
No doubt that you can perform these tasks manually, but it will take you a lot of time and energy while giving you awfully slow progress that you can’t afford as a business owner.
When combined with the right LinkedIn automation tools and approaches that we have mentioned above, you can quickly increase your acceptance and response rate.
Finally, when combined with personalization, you can level up your prospecting game.
