5 Most Common LinkedIn Automation Challenges & How to Solve Them

As marketers, we understand the importance of networking and building relationships to expand our reach, generate leads, and increase sales. LinkedIn is hands down one of the best tools for generating B2B sales and growing your business.

Moreover, it is a great platform for real-time prospecting with little effort, but it can also be used for many other marketing activities, including content syndication, LinkedIn lead generation, and customer relationship management.

The best solution here is automation. Automating the most mundane tasks can free up your time for additional tasks or for more engaging activities that may drive higher return-on-investment (ROI).

LinkedIn Automation: A Recap

LinkedIn automation has grown by 163% over the last two years, and it continues to grow as organizations find new uses for it. Companies of all sizes are using automation to improve productivity and increase efficiencies, but not all organizations use it effectively. The challenge of keeping up with the changing LinkedIn landscape is usually met with learning curves and obstacles that occur frequently.

As much as LinkedIn is a pretty straightforward tool to use, there are several LinkedIn automation solutions available on the platform that may seem difficult at first. This usually occurs because you’re new to the platform and you have no clue how its ecosystem works. There is a big chance when automating LinkedIn activities, you may hit roadblocks with the API limits.

To save you from the trouble below are the four most common automation challenges I’ve encountered for a LinkedIn lead generation along with tips on how to fix them.

Keep up with me, and discover some of the tricks to get up your sleeve.

Problem 1: Data Protection & Safety

Unfortunately, automation on LinkedIn isn’t as easy as it seems. You’ll have to consider privacy concerns for your clients, the issue of account overload, and the need to use a tool that won’t result in a ban. Also, the issue of handling multiple accounts simultaneously is another challenge while automating LinkedIn marketing campaigns.

For any company or agency security is the topmost concern for their clients and employees and the same is the case here. When you are handling multiple accounts at the same time it is certain that you will have to log into each one of them. Thus, you require a LinkedIn automation tool to save you the time and effort of this grunt work. The best thing about using a LinkedIn automation tool like LinkedCamp distinguishes LinkedIn roles and enables users to oversee multiple accounts. Moreover, this automation software is best at mimicking human behavior to dodge the LinkedIn spam-police.

Another aspect where this tool shines is that it is a cloud-based automation tool which means that you are always synced in. LinkedCamp is capable of utilizing dedicated IP addresses for matching various time zones to prevent being flagged.

Problem 2: Error Messages During Searches & Follow-Ups

We get it — automating your LinkedIn outreach can be challenging so does finding prospects. Tracking prospects through keywords can sometimes become quite difficult due to lots of error messages popping up during the process. This could be because of the mistyping of words or the wrong location settings at times. This can also occur because of limited LinkedIn searches available per month which makes it difficult to get your hands on more potential leads.

Problem 3: Limit on Connection Requests Per Day

Sometimes you may end up sending too many connection requests in a day which would result in a ban from LinkedIn for 24 hours. This would not only make you lose 24 hours but also the opportunities that could have been grabbed by that time. It is always advised to send connection requests only after considering the number of people you are connected with already and how much value those new connections can bring for you.

Problem 4: Not Using Custom Tags

One of the most common mistakes that LinkedIn automation newbies make is not using custom tags. These are keywords or phrases that help you identify who you should connect with, how to reach out to them, and how to segment-specific groups of people you want to target. In other words, this is what helps you get more done in less time.

Solution: Make a list of all the custom tags you want to use for your campaigns. Not sure where to start? Think about some keywords that can help you identify your ideal prospect (e.g., industry, job title). Another option is creating a tag for each campaign so you know exactly which one is giving you the best results.

Problem 5: Not Having a Good Follow-Up Message

Another common mistake that automation newbies make is not having a good follow-up message prepared before they hit “start” on their automated outreach campaign. Sure, they might have an awesome first message ready to go out to their prospects, but they don’t have anything else prepared if the person doesn’t reply right away — or ever.

Solution: Plan ahead. Create a sequence of follow-up messages and set it on autopilot!

You can even schedule these messages ahead of time so they go out automatically when someone accepts your connection request or replies to one of your messages. You can also use sequences for other purposes — like sending thank you notes after an event or meeting.

Final Verdict

Some people think that automating outreach on LinkedIn means spamming people with the same message hundreds of times a day. This couldn’t be further from the truth.

To make LinkedIn automation work for you, you need to personalize your outreach based on who you’re targeting. If you are not sure how to do this then follow all the tips, we have shared above on how to solve some common challenges when using LinkedIn automation tools.

Whether you’re new to LinkedIn automation or a seasoned pro, it’s always good to go back to basics and check if you’re doing everything right. Here are the four most common problems people encounter when using LinkedIn automation tools and what you can do about them.