Lead generation is the growth driver of any B2B business. It’s a complex process of cutting through the noise, building strong relationships with potential clients, and moving them down the sales funnel.
However, most B2B marketers fail to grasp the concept. Almost 50% of the B2B marketer consider lead generation as the biggest challenge.
Whether you are a pro or a beginner starting from scratch, this article is meant to guide you about how you can be an expert on lead generation.
What Exactly is Lead Generation?
Lead generation is a step-by-step process of attracting, nurturing, and convincing ideal clients into sales. It involves different steps, strategies, tools, tactics, etc.
Why Lead Generation is So Important?
Lead generation is critical for the ‘Sales Cycle’ of a business. Collecting information about a potential prospect at the beginning of the process will give you an opportunity to make an impact on it. Once you have collected the data, it becomes easier to convince them. However, you must know that you’re putting your efforts on the right leads. B2B marketers and businesses spend a lot of time on finding different sources to generate leads. Do you want to know a secret? Even the biggest names in the B2B world don’t know where the leads come from. If you also don’t know where to find leads, you’re not alone. It’s the problem of every B2B marketer out there.
A number of B2B marketers who are successfully generating leads are using different social media platforms such as Facebook, LinkedIn, and Twitter for lead generation.
The truth is that these platforms are really great for lead generation and have played a significant role in strengthening the leads and sales funnel. But here is our secret: LinkedIn is the Best Platform for B2B lead generations.
Why is LinkedIn Great for B2B Lead Generation?
With more than 760 million+ prospects, LinkedIn is a loaded treasure of B2B leads. Not just that, it’s home to millions of small and large businesses operating actively on this platform.
According to B2B News Network, 80% of the B2B marketers rely on LinkedIn for B2B lead generation. This platform is solely responsible for 80% of the B2B traffic, Facebook and Twitter come later.
Now that you know why LinkedIn is a great platform for B2B lead generation, let’s dive into how you can use this platform effectively to generate B2B leads.
1. Plan Who to Target
The most important step towards generating B2B leads on LinkedIn is having a fair understanding of who is your target audience and who you want to target.
Reaching out to random prospects will give you no significant outcomes. So, make use of ‘Advanced search’ or use the best LinkedIn automation tools to extract out your ideal prospects on LinkedIn.
2. Set Up Your Position
Picture this: you have set up everything right in your campaign still you have failed to capture the attention of your prospects. Why? It’s because you have an unattractive profile which no one pays attention to. To make sure this doesn’t happen, include these elements into your profile:
- Add a professional profile picture and cover photo
- Add a relevant headline and summary
- Add relevant keywords for optimization
- Add skills and endorsements for authenticity
3. Engage
Once you have created an attractive profile and find out who your target audience is, it’s time to engage with them.
An important thing to keep in mind is that prospects no longer pay attention to templates and messages. Thus, when you try to engage with them, make sure your approach is personalized and genuine.
4. Segregate Leads
When you capture leads, make sure you segregate them in the funnel. Some leads are of great importance and require more effort as compared to other leads which are not ready to convert.
Thus, you need to figure out which leads are ready to convert and put your efforts into them.
Conclusion
In this guide, we have learned why lead generation is important and used LinkedIn for B2B lead generation. Once you start using it the right way, you’ll be able to drive quality leads in a short time.
