5 Steps to a Better LinkedIn Profile That Attracts Leads Like a Magnet
Where to find my next client?
This is the common question many marketers and sales personnel ask themselves every day. They are always worried about where to find their next client. When the previous client gives sales, the marketers and sales team applaud themselves and move on to the next target. But where to find the next one? That’s a worrisome subject.
How to attract my target lead and make sales?
After finalizing a platform, the next question that worries again is attracting a lead and maturing it to sales. Businesses find many leads but do all of them turn into successful sales? Some leads move on after some chat. While others promise to become a customer but forget to fulfill the agreement. That’s why it’s tense to think about how to attract leads and convince and persuade them to become customers.
LinkedIn is one of the most professional platforms where businesses can now find leads. Either with LinkedIn automation tools or manual strategizing, organizations can outreach to potential clients. LinkedIn lead generation is fruitful with an opportunity to make better sales.
So, to find the next client, keep building a sales pipeline on the platform. And to attract target leads and convert them into your customers, let’s strategize and conceive a plan together.
How to Attract Potential Leads Like A Magnet?
Never try selling instantly. Try to be generous and show your helpful side.
This is the mantra every business must know before joining a LinkedIn profile. To make prominent sales on the platform, businesses need to engage and build relationships before. If in your first message you pitch your sales, the target lead will automatically leave. Or may block you as well!
Always try to be patient and generous with them. Have thorough interaction with your target lead and try building trust. The more they engage with you, the better they can understand you and your business. There are 5 steps that can help you in making your LinkedIn profile better and attract leads like a magnet.
- Establish your brand meticulously
- Personalize your feed
- Increase your prominence and visibility
- Share your point of view
- Engage and converse with people
Here is the important thing to remember. The first three steps may take a few days or weeks to surpass. Once you excel in them, the last two steps will take a couple of days only. Be patient and remain calm! Maintaining a vibrant and productive presence on the platform will always bring you the clients you are looking for.
- Establish Your Brand Meticulously
Always remember, your brand is something that constitutes the very first impression when someone looks at your LinkedIn profile. Represent it complete with history, competency, skills, and the interests you have.
Make sure your profile’s “about” section is a complete picture of your brand. It narrates who you as a business service, what existing problems you tend to resolve, and what offer you have for people.
One of the most common mistakes a brand commits is showing the “official” side only. Sometimes, some information that doesn’t look relevant to you, may become a common thread for someone to get connected with you.
A quick tip! Provide full information on who you are as a person, and how you became a different person, allowing you to reach others. It will provide a unique perspective of your brand and allow others to naturally relate to you.
The Mechanics of Establishing Brand
Your profile checklist includes:
Display Picture
For a prominent LinkedIn profile, always add a display picture. Always add a professional image that shouldn’t be too formal. The image should be friendly, and relaxed, giving a vibe of likeness to all.
Banner Image
Go for a high-definition banner image while following the correct format. Your banner image must be compatible with every desktop, smartphone, and tablet. It must narrate your identity and the business sector you belong to.
Profile Headline
Since you have only 120 characters, use it wisely! In a small phrase, describe the outcomes someone can expect from you.
Featured Space
On LinkedIn, featured is a perfect spot to showcase something that can help your ideal customer recognize you. For instance, try adding a 3D image to give it a look of a book. Static images are not much appreciated. You can also add the latest testimonials from clients to attract new customers.
About Section
It should be compelling and long enough that the reader feels the urge to click “[read more]”.
It must narrate the parts of your business promising change, solutions to existing problems, or motivation for the reader. Try adding bullet points to improve readability. In a precise way, you can also add testimonials to differentiate yourself from others.
Don’t forget to add your contact details in the about section.
History of Employment
Don’t mention every position of your business. Highlight only those aspects that match your current portfolio. Let others know who you were and what you have become.
- Personalize Your Feed
The most common error is that businesses don’t customize and personalize their LinkedIn profile. In pursuit of LinkedIn lead generation, many organizations forget to personalize their feed.
When not being active on LinkedIn on a regular basis, your potential lead will find random activities and pieces of irrelevant junk on your feed. That’s a mistake, leaving a bad impact on the prospective customer.
Businesses must turn their home feed into an interesting information source, by customizing the content.
When you are personalizing your feed, the customer will find different articles and posts. These articles wouldn’t be just interesting to you, your relevant audience will also get attracted to you. The business can turn into a genuine information-sharing platform, helping in gaining a good reputation. It will help in attracting leads like a magnet.
The Mechanics of Customizing LinkedIn Feed
Never underestimate the power of hashtags on LinkedIn as well. Try adding as many as possible according to your domain of expertise. It will maximize the reach, help in finding relevant customers, and appear in your LinkedIn feed.
You also need to find and follow top companies that are marked as your target audience. This will help in staying informed with the latest developments.
Don’t forget to follow your competitors on LinkedIn as well. From their platforms, you may find better prospects. Similarly, follow thought leaders in your domain and converse in those groups.
- Increase your Prominence and Visibility
In a business, the core success is not about finding the relevant opportunities. Instead, it’s more about making sure the opportunities knock on your door themselves.
For such a reason, make sure your business is visible and seen by as many people as possible.
The algorithm of LinkedIn revolves around the core principles of networking. Hence, the higher number of audiences who see your activities, the augmented chance of getting new connection requests every day. Try being prominent on the platform with relevancy and provide a significant intellectual contribution.
Get a bigger picture in your mind. Like, when you have 100 1st degree connections on LinkedIn, and each connection has 100 1st degree connections. Then ultimately, you will have 10,000 2nd degree connections. So, every time you post something on LinkedIn, your 1st and 2nd-degree connection will see that.
The profile is growing and getting prominence and visibility which leads to greater sales. But don’t start this before increasing the number of LinkedIn 1st degree connections.
The Mechanics of Augmented Visibility
To augment your visibility chances and get prominence on such a busy platform, make sure to adjust the settings. You must allow everyone to see your posts and articles. And also allow others to see when you visit their profile.
Increase your connections by simply inviting everyone you already know in real life. They can be your friends, family members, relatives, neighbors, existing and former colleagues, and acquaintances. For sending connection requests, don’t worry about people belonging to your field or not.
You will never know if someone irrelevant to you may have some connections that are relevant to your business. It is worth spending hours searching for the connections as this hard work will pay off later.
And don’t forget to personalize your invitations and messages to give a vibe of curiosity and engaging eagerness.
- Share Your Point of View
Once you are done with establishing your profile on the platform, it’s time to find your voice. You must create a narrative defining who you are and what you do. It is necessary to share the information which your audience may find useful. This will help your target audience in associating with you and your brand. When you are comfortable with it, that’s the time to start posting your content and promoting the business.
The Mechanics of Sharing Point of View
There are two ways any business can share its point of view on LinkedIn:
Select Items of Interest
It is necessary to share your point of view by curating content that can help in spreading your voice. When you are following multiple publications, organizations, and opinion leaders, there is a 100% chance you will come across many articles of your interest. It can be a perfect chance to share such information on your home feed.
Here is a tip! When sharing an informative piece of information, always add an insightful comment to it. Talk about why such a post or article is relevant to your target audience and how it can help them. Another tip is to tag the author of the post with it. You can thank that person for posting such an informative piece. It will help you in reaching more audiences in less time.
You can also take this thing to a whole new level. Share interesting LinkedIn articles on other platforms. This is where a multi-channel campaign comes into place.
Never share the LinkedIn post with the link! LinkedIn limits the reader’s visibility as the algorithm quickly detects its issue. Therefore, share the link as a comment instead. Now, at the end of the post, add relevant hashtags to amplify the reach.
To improve your branding, create a hashtag for your brand as well. Use that in every post you share, even when it’s not relevant. This way, your target audience can read all the information by following that link alone.
Compose Posts and Articles
Even though the maximum length of a post is 3000 characters but recommended extent is 1200 to 1400 characters. The shorter your post will be, the better your readability would be.
You can highlight any event you have recently signed up for, don’t forget to tag the organizers. Tag the webinar speaker and mention the top things you learned from it. Share any testimonials or share a podcast where you have been a guest speaker. There are so many ideas to create an interesting post for your LinkedIn.
However, if you are interested in a lengthier post, then change it to an article. Posts can get old but articles are an evergreen piece of content. They remain attached to your profile for ages and are easily accessible for everyone. It is also a phenomenal way to showcase your brand’s expertise and share your point of view.
By using the power of an article, you can elaborate on the topic more and talk much about it easily. But the visibility of the articles as a home feed is low. So, here is the tip! Share your article in a post to attract more eyeballs. It is a perfect tip to attract leads like a magnet.
- Engage and Converse with People
No matter what you do, at the end of the day, the prime objective is to have a real-life conversation. Whether it is through message, phone, or video call, you need to converse with your target audience. They can become your customers or make referrals or exchange useful information.
Here is a tip! If you comment on the post of your target audience, that can prove as a budding relationship. But it’s important to make thoughtful comments, and sharing information. Not just any random talk. It’s the real relationship that people remember always. It increases the chance of them becoming your customers for life.
Hence, always remember that every like, comment, view, or share matters and is an opportunity for a lifelong relationship.
The Mechanics of Engaging with People
This also involves two different stages that must be followed religiously.
Creating Conversations Inside the LinkedIn Platform
You need to visit the profiles no matter what! Either someone has commented on your post or liked it. Or you have commented or liked someone else’s post.
People see it when you make an effort and view their profile. This proves as a chance for them as well to visit your LinkedIn profile. If everything goes perfectly, they may end up following you or sending a connection request.
When you receive any comment on your post, break the ice and respond. You can even tag someone or ask relevant questions. This is a golden opportunity to start an interesting conversation and end up becoming a life-long customer.
Always keep track of your notification of who is responding and who are liking your posts. The best tactic is to continue the conversation on the post and after a few exchanges send a direct message request. This will allow taking things to the next level. Once everything seems perfect and the conversation is smooth, that’s the time to become sales and strike a pitch.
Exploring Own Network
Once you have connected to everyone you know, it’s time to switch the game. Now, download the complete list of your connections and pick the top 20 or 30 people from it. Make sure they are relevant to your business.
Since these are your known connections, there is a chance you may have their contacts as well. To get reacquainted, start calling 1 to 2 prospects per week. If you are not sure they will pick up the call, leave a message.
But make sure you are not being salesy and leave an impression of getting reconnected only. If you start pitching yourself immediately, there is a 99% chance of you getting rejected right away. Always sound curious and not impatient.
Final Verdict
For success, there are no shortcuts, simple ways, and ABC formula. No magical words can help in gaining a long list of prospective leads. Patience, persistence, and hard work will pay off with such a profile that ultimately attracts leads like a magnet.
Businesses need to invest time, research, and additional efforts to attract leads. They have to come up with strategies that can help in growing the network and increase your brand’s prominence and visibility across LinkedIn. By following different thought leaders and businesses, you can also get insight and get potential leads from their groups. All you need to do is raise your voice and make sure it is heard.
