The world of business marketing is going through a transformation, thanks to the technological revolution. Looking back, we see that most brands were relying heavily on traditional marketing styles. This included newspapers, signboards, TV ads, and mass media campaigns.
Soon after the digital revolution companies shifted their marketing to online platforms. Most companies choose to advertise only on google whereas some used social media sites and Gmail campaigns as their major marketing channel.
Since most companies were choosing a single-channel marketing style, brands would brag if they were offering or using a multichannel campaign.
Multichannel marketing campaigns helped most businesses become as big as they are today. Soon after, almost all big brands shifted to multichannel marketing just to seize the big chunk of the targeted audience in their industry.
Now that these brands are reaping the fruit of their timely decisions, most of the brands are struggling and they have no other choice than to shift to multichannel marketing.
It is now a necessity and if you are still using a single-channel marketing style, you are missing a major share of your targeted audience.
At this point, where big brands are becoming too big to fail, small businesses are struggling just to reach the threshold. To offer their company a level playing field and generate enough revenue to keep the company afloat, multi-channel marketing is essential.
Now multichannel marketing is becoming standard and anyone who doesn’t follow this norm has to endure the consequences.
A strong multichannel marketing campaign can not only help you raise better brand awareness, but it can help you boost your revenue, lead generation, and conversation rate as well.
A good multichannel campaign will consist of a strong combination of online, direct, industry, and offline marketing. This will consist of a mix of various digital channels, so you do not end up exhausting your budget, yet you get the desired numbers.
Within your multichannel campaign, you need to have email marketing, social media, print, broadcast, website, catalogs, and digital side of marketing. Depending on the product or service you offer, your marketing campaign will be different.
The golden rule of marketing is to stay present where your customers are. In this digital age, most people are on social media, mobile, and other digital platforms. The use of print media, and mass media i.e., TV and radio is declining every day.
5 Tips for Running a Killer Multichannel Marketing Campaign
The idea behind using multichannel marketing is to offer an open communication channel to your customers. By offering them multiple channels you are opening a transparent communication method so they can easily contact you for feedback and queries. A recent study by HBR concludes that more than 73% of consumers use multiple channels for any product.
This means that most people like to research products and services using different channels. If they want to buy something they usually check their online presence as well as their social media presence.
Now that almost all brands are following the same path, now is a good time to see what makes a strong multichannel marketing campaign successful.
Here are some simple tips that you can try for your next multichannel campaign. Even if you are a beginner this campaign strategy will work for you as well.
Invest In a Good Team
Most people think of digital marketing as a replica of mass media where they can design an advertisement and it will keep playing.
On the contrary, digital media marketing is much cheaper but requires a lot of skill and attention. You need a team to monitor the analytics and change the strategy at any given time.
Since you are handling a multi-channel campaign, you need to know how you will be analyzing the success. In most cases analytics are different for each channel and just to read the report you need some basic information.
It is best to invest in a good team so you can bring down the overall budget. Although digital marketing is already very inexpensive, with the right strategy you will be able to bring down the overall budget spending and that is impossible without a good team.
Within digital marketing, you will have search engine optimization, social media marketing, content marketing affiliate marketing, google ads, and much more so you need to design a team that will help you with all this.
Use Marketing Automated Tools
If constant monitoring is becoming an issue and you cannot afford a huge team but still want to cut the budget, there is no better way than to use automation tools. There are so many automation tools available in the market for each platform.
If you want to generate more leads you can use automation tools that can help you plan everything and you will be able to get better results.
For B2C marketing social media is the best option however if you are aiming for B2B marketing there are b2b lead generation tools as well. Apart from this, you can use the Linkedin automation tool to grow your business in the industry.
The automation tools available in the market can help you schedule the campaign, and they will also help you to cut down the over-monitoring time. You will have detailed reports that you can download right away. You will also have more filters to screen out the details according to the date and time.
These marketing automation tools can reduce the cost and overall effort of strategizing and executing the marketing plan. These automation tools also help you filter out the best prospects so you can maximize the ROI.
Design A Calendar
To run your campaign, you need to be very creative. Apart from this, you also need to keep up with the market trends so you can reflect the true image of your company.
Since you will be handling more than one channel, it will get very difficult to track down the details individually for each platform. You need something that can help you lay out all the details according to the trends and requirements of the platform.
Previously companies would shoot an ad and run it for years. In the digital era where everything is changing, you need to keep changing so your customers and targeted audience can relate to your content.
Coming up with new ideas every day can be exhausting. This is the reason you need to have a campaign calendar so you can plan everything. Maintaining a manual calendar and updating it can be very difficult.
There are so many cloud based automation tools available that will help you to design a content calendar from scratch. These automation tools also offer a data-keeping and instant update facility so you can share your plan with your team. This will allow you to keep in touch with your team, which makes it an ideal choice for remote working as well.
Make Data Your Teacher
Most people start their campaign journey, and they make a lot of mistakes in the first few months. However, they start to learn and adjust according to the data and analytics.
With the changing trends and requirements each day, you cannot repeat the same mistakes. If you use the data and analytics right, you can learn from other brands and their campaigns as well.
Once you run a campaign, try to list everything in detail. Think about the numbers and their use and then list down the campaign details.
Running multiple ads with different targeted audiences can also help you to know which campaign will be successful for you. This will also help you in your future campaigns, so you do not need to make the same mistakes.
Take Risks
Marketing is a risky business. You start something and you think this ad might go viral, but it never gets approved. On the contrary, you run an ad half-heartedly, but it brings you better results.
Taking risks with a multimedia channel campaign means you will be able to test and see if something works for you. If you feel you can do better, you can replace it instantly.
There are marketing automation tools that you can use for testing your campaigns. These B2B lead generation tools will help you generate more leads. You will be able to run A and B testing to choose which campaign will bring you more revenue.
Taking risks according to the previous data will help you take calculated risks that will bring your better results.
Bottom Line
To sum it up, being a beginner in marketing will get you nowhere. You need to seek help from the data online and then use some automation tools for marketing and lead generation purposes.
To bring maximum ROI, you must have the courage to take calculated risks, but you also need the skill to assess the situation before taking the risk. Moreover, relying on automation tools will help you minimize the effort while boosting your sales and leads.
Most automation tools are available on a subscription basis, so you do not have to worry about paying too much. Just a little bit of effort will make your multichannel marketing strategy easy and effective.
