Launching your first ever LinkedIn campaign can be a little daunting. This is mainly because you are concerned about what might go wrong and how you can make the most out of your limited effort.
Marketing and business development experts claim that personalized campaigns are the real future of business.
With over 740 million active users, running a campaign without careful planning might seem like shouting in the void.
If you are running a business, you might be familiar that running a carefully crafted campaign with personalized messages can improve your reply rate and connection acceptance rate tenfold.
Most people after so many years of practice make some common mistakes that bring down their overall progress. This problem is more common in a beginner who is not familiar with running LinkedIn campaigns and compares it with other social media platforms.
Before starting your LinkedIn campaign, it is very important to know the difference between a LinkedIn campaign and a campaign that you run on other social media platforms.
If you focus on quality and your message is powerful enough, you will be able to run a successful campaign even if you are a beginner.
Where most people think that LinkedIn can only represent the professional portfolio of an individual and nothing more, most people forget that it is much more than a professional portfolio app.
According to stats, more than 80% of users on LinkedIn contribute to the business decision one way or the other. This can include purchase decisions, recruitment decisions, clientele-based decisions, etc. 33% of the B2B business decisions are only finalized after detailed research on LinkedIn. Apart from this, more than 55 million companies are present on LinkedIn which only adds to its already diverse portfolio.
Before starting your LinkedIn campaign, you need to work on your profile. Your profile will work as your business card as well as the landing page where everyone will come to see your work.
Try to make your profile a reflection of your personality. However, the reflection of your personality doesn’t mean you neglect the professional side of yourself.
How To Create a Rocking LinkedIn Profile?
When a prospect lands on your LinkedIn profile he is looking for some answers. It is best to start by answering some of the simple questions like who you are and what you do. Add information about your education and your profession. Focus mainly on the services you offer and what value you can bring to the table.
Now add a profile picture that represents your professional side. Flashy colors or bright light might ruin the overall image so get a picture in your office.
Don’t forget to smile for a friendly image. Avoid filters and get a recent picture only.
Then add a good profile banner to represent your work. Since you have already added your picture do not add a picture again. If your banner has text, adjust it for better readability.
The next step is to customize your URL so that it can be shared easily. Research reveals that people usually open shorter URLs as compared to a lengthy jumbled-up string of numbers as URLs. Add a profile summary to offer some basic information about your career and yourself.
Finally, add some certificates to show your expertise.
It is better to post at least a few articles relevant to your field before you get to read for your campaign. Now, your profile is ready, and you can focus on designing your first LinkedIn campaign.
Designing An Out-Reach LinkedIn Campaign for Your Business
For your first LinkedIn outreach campaign, you need to start by planning. It is better to write everything down before you start executing.
Writing everything down for your first campaign will make the process easier. However, if you are an expert, you can skip this step.
Extract The Prospects
Prospects are LinkedIn accounts that can become your client. to filter them out, you can use LinkedIn filters.
These filters are available in all linked versions. You do not need to have a premium or paid version for this feature.
Start by searching for the keyword and then fill up all the details that you need. You can add job, education background, city, location, and much more. You can also search for active users and users who are currently working.
If this is your first time, try to take full advantage of this feature and narrow down your prospects. Perfect quality over quantity so you can make the most out of your limited resources. This is the primary information so make sure you have the list that you need.
Start Connecting
After you have extracted the prospects, these prospects will become your targeted audience. Now, you need to send out connection requests.
To stand out, you need some personalized messages as well. The best option is to use some visual aid. Research reveals that it takes less than 10 seconds for a human eye to comprehend a visual. In short, with bright colors and an impactful punch line, you will be increasing the response rate by ten folds.
LinkedIn offers you to send a short message along with your Linkedin connection request. Since there is a 300 characters limit, try to make it brief and impactful. Most people add funny captions and jokes as punchlines, which is a very good option.
This step is a little difficult to be carried out manually so you can take the help of any LinkedIn automation tool. There are so many automation tools that will help you to design personalized messages, videos, and gifs.
Best LinkedIn automation tools like LinkedCamp offer third-party software integration that helps you to design short visuals and gifs that will bring you better results with minimum effort.
Send Out Message Trails
Now that most of your prospects have accepted your request, it’s time to send the message. Although most people use simple cold outreach message templates to cut down efforts, it is much better to customize your outreach message.
Using online templates will no doubt reduce the effort, but they will never work as a good ice breaker. You need to write a message that is short, sweet but very impactful.
You can also add an image with text.
How To Reduce Effort in Creating Personalized Campaigns on LinkedIn?
The best way to launch an effective outreach campaign with minimum effort is to use the LinkedIn automation tool. There are so many different automation tools available in the market that will help you with sending out messages, connection requests, and follow-ups.
You just need to extract prospects and set the details. Everything else will be done automatically according to the campaign route that you have chosen. Everything is closely monitored and executed according to the user input.
Bottom Line
To sum it all up, your first LinkedIn campaign can be simple, easy, and much more effective only if you focus on the strategy. You need to start by customizing your LinkedIn profile and personalizing it to mirror your personality. Then extract your prospects through the LinkedIn search bar by adding all the required filters. Now, it’s time to send a connection request. Once your requests have been accepted, you can then launch your message campaigns to offer your services or information about the product that you are selling.
