LinkedIn is one of the top-reputed professional networks with over 830 million users around the globe. The platform started as a simple resume extension but now it has transformed into a huge networking hub where users can connect, share news, join groups and yes use the platform for LinkedIn lead generation.
Just like any other platform, optimizing your strategy for the algorithm can help you get an edge over lead generation. However, winning leads over LinkedIn requires certain practices. Therefore, here we have enlisted some of the success-proven marketing strategies that will amplify your LinkedIn lead generation game.
Let’s start with the basics of how LinkedIn is connected with lead generation.
LinkedIn and Lead Generation
The LinkedIn algorithm is basically designed to give a boost and prioritize relevant content and drive user engagement. This is the reason why the user homepage has set-top posts as default depicting the content with the highest engagement and relevance. LinkedIn is one of the best social media platforms in terms of delivering your message or campaign to a highly targeted audience, but how can you leverage it to generate leads?
There are several different ways you can use LinkedIn for lead generation. You may choose to advertise on the platform using pay-per-click ads, or you may want to get more organic leads by producing video content on your company page or personal profile.
Why Do You Need LinkedIn to generate leads?
Imagine your sales team spending hours on cold calls and not being able to make any progress! What does it show? It shows poor decision-making by your sales team. It’s actually easier to generate leads on LinkedIn than on any other social media platform or website.
LinkedIn has millions of active users from all fields of life and most importantly they are decision-makers. You can see CEOs or CFOs of giant companies on LinkedIn. A decade ago, it was very difficult to get in touch with these people but now you can easily connect with them just by having an account on LinkedIn.
If you have been doing business on LinkedIn but not getting many leads, then it’s time to revamp your strategies. Here are the top strategies that can help you in LinkedIn lead generation.
Create an Attractive Company Page
Your company page should be appealing attractively. This is because this is the first thing that your prospective customers will see when they want to know more about your business. So, make sure you have created a company page that creates a good first impression. It should also be informative as well as interesting so that it encourages people to follow your page and learn more about your products or services. Share high-quality content regularly and use CTAs in order to convert people into customers.
Use Marketing Automation Tools for Lead Generation
Using LinkedIn automation tools can greatly simplify your lead generation process on LinkedIn. You can use a tool like LinkedCamp for lead generation to create different campaigns for targeting different demographics with different content and CTA so that you can reach more audiences.
Engage in LinkedIn Groups
A LinkedIn group is actually a platform for professionals to come together and discuss things that are of common interest. It may be anything from tech-related, finance-related, or any other topic that would have an impact on one’s professional life.
LinkedIn groups can be used for generating leads with the help of LinkedIn lead generation software like LinkedCamp. You can use the software to join relevant groups based on your target market audience. You may then start by posting content and engaging with prospects in group discussions.
Captivate Your Audience with Attractive Landing Pages
A landing page is a key component of your LinkedIn automation strategy. It’s the place where your audience will land once they click on your ad or a link in your post or email. You need to ensure that you are providing them with valuable information about your product/ services and make sure that they are not distracted by any external links or irrelevant information. Also, a landing page must be fast enough to load so that it keeps the audience hooked to your brand. If you have a website open as a landing page and it takes time to load, then you are more likely to lose potential customers.
Include Visual Elements to Win Attention
People tend to process visual content 60,000 times faster than text. It is proven that including images and videos in your posts or email can result in a higher click rate and better engagement from customers. Moreover, adding visuals to the landing page will boost your LinkedIn lead generation rate conversion rate by 86%.
Start Publishing Compelling Content Regularly
One of the best ways to boost your LinkedIn lead generation is by creating high-quality content and publishing it on a regular basis. Such content consists of posts that provide readers with information that they’ll find useful. Make sure you provide actionable advice that your audience can implement right away. You can also publish other types of content such as videos, infographics, and eBooks. Publishing compelling content on a regular basis will help you establish your brand as a leader in your industry. It will also demonstrate your thought leadership and expertise. This type of content allows you to build trust over time with your target audience. As a result, they’ll be more willing to reach out to you when they have a need for the solution you offer. And at this point, you’ve established yourself as an expert in the field, so they’re more likely to trust you than someone else who offers the same solution as you do.
Make the Most of LinkedIn Dynamic Ads
LinkedIn’s dynamic ads allow you to attract more visitors to your website and convert them into leads. They also allow you to target your campaigns based on a number of criteria, including job title, industry, and company name.
To make the most of dynamic ads:
Use b2b lead generation tools like LinkedCamp to ensure that your ads are reaching relevant users. Set up a LinkedIn conversion pixel so that you can track how your ads are performing. This is particularly important if you’re running A/B tests to identify which ads are the most effective. Make sure that your ads include a strong CTA in order to encourage viewers to click through and convert to your website.
LinkedIn Ads Manager allows you to create banner ads that run along the right-hand side of the site. These ads can be targeted based on a number of factors, including job title, location, and interests.
Use Social Selling on LinkedIn to Generate Leads like a Pro
Social selling is using social media to interact with prospective buyers at each stage of the sales funnel. The goal of social selling is to establish yourself as an authority in your industry, build relationships with potential clients and generate leads for your business.
How Does Social Selling on LinkedIn Work?
LinkedIn offers sales professionals a powerful tool for finding prospects and growing their networks while sharing valuable content that provides value (and not just an overt sales pitch) to their target audience.
Final Verdict!
For modern lead generation techniques to work on LinkedIn, it is important to understand the reason behind the LinkedIn automation platform’s connection with lead generation. It forms a massive reservoir of potential business deals as this platform is full of people from all walks of corporate life. While Facebook has turned out to be a goldmine for B2B companies, LinkedIn’s algorithm works in a slightly different manner and caters to all types of digital marketers with its well-thought-out features. There is hope for digital marketers everywhere; the more the better for lead generation.
