LinkedIn has a global user base of over 830 million users. A little number of those are decision-makers or individuals who make the final choice on whether or not to engage with a new organization, buy a new item, or invest in new services.
In other words, if you want to reach the decision-makers, LinkedIn is the place to go. It is no surprise that 59% of marketers use LinkedIn for lead generation. Do you it is just 26% for all other social networking websites combined.
If you have not been utilizing LinkedIn to produce leads, or if you have just started the lead generation on LinkedIn, now is the time to commit. It is most likely that your rivals are doing it already. So, it is not too late to catch up if you do the following steps:
- Optimize Your Profile
- Identify Potential Clients
- Keep Track of Your Profile Views
- Participate in Group Discussions
- Make Relevant Content for Your Audience
- Make Use of Ads to Generate Leads
- Develop Relationships
Optimize Your Profile:
You would not expect your website to produce leads if you have not designed the homepage correctly. Also, if it lacks relevant content, and has not been changed for a long time, you lower the chances of lead generation.
Similarly, if your LinkedIn page is not up to date, no matter how many high-profile decision-makers are on the network, none of them will buy from you. And ultimately you minimize your LinkedIn lead generation rate.
So, how can a profile become more effective and optimized? What changes do you need to do if you want to create leads using LinkedIn? You can start by assessing your audience and their requirements. Consider the following questions:
- When they first arrive on your profile, what data should they see?
- What keywords will they use to determine whether or not your service or product is “beneficial” to them?
- What voice tone would be most likely to connect with them?
Use the answers to those questions to create the content on the page to enhance your effective lead generation. Moreover, write the title with an attention-grabbing description that clearly describes what you do.
In addition, do not forget about the aesthetics. Choose a relevant and high-resolution photograph (your face if it is a personal profile, or your logo if it is a company profile). The reason is that the profiles with photos are likely to have more views and have increased LinkedIn lead generation.
Thus, profiles with attractive photos have a higher chance of people visiting the profile and thus increased lead generation possibilities.
Identify Potential Clients:
LinkedIn’s vast network may be both a gift and a curse. How can you locate people who are related to your business among hundreds of millions of accounts on the platform? There are a few fast techniques to boost your effective lead generation.
Follow these simple steps to find people who are relevant to your requirements:
- Take notice of the names listed in the “People Also Viewed” sidebar when you visit the profiles of your strongest clients.
- Similarly, keep an eye out for those who leave comments on your existing prospects’ and customers’ posts — they can be valuable leads.
- When you visit a competitor’s profile and click on [Number] connections, you may search their LinkedIn networks. Note that this only works if the prospects have not set the information to private.
- By selecting “Content & Activity” from the profile dropdown menu, you may see who has interacted with your posts.
- Paste this URL into your browser to find folks who have the same interest as you. You have at minimum one thing in common, which may be enough to get the lead generation process started.
In addition, make an engaging connection request and follow it up with a highly customized, energetic, and brief InMail message when contacting your newly found prospects.
Keep Track of Your Profile Views:
You probably receive one or two profile views every day and ignore them.
That is something you should stop doing.
Every profile view you ignore is a potential lead you have passed on. Even worse, it is a potential lead who has contacted you, indicating that they are interested in engaging with you. Thus, you have ignored a prospect whom you did not have to persuade to buy from you. Thus, you have lowered your lead generation rate yourself.
Fortunately, you still have time to make up for your bad actions. Simply go to your profile dashboard and click the “Who saw your profile” option. After that, start browsing the prospects whose names are on that list.
You have complete freedom to contact these people to enhance your LinkedIn lead generation process. Moreover, you can send them a note and ask them why they chose to look you up — or why they landed on your profile.
Some will show interest in working with you. Some will attempt to make a sale to you. Others, on the other hand, may be interested in your goods. Either way, it is good for LinkedIn lead generation campaigns.
Participate in Group Discussions:
LinkedIn, like many social networks, has very little organic reach. According to one study, business pages have an engagement rate of only 0.35% per post.
Posting in LinkedIn Groups is one approach to increasing the number of people who see your posts without having to pay for this technique and boosting lead generation. As the name implies, these are customized organizations that people may join depending on their professional goals and interests.
In addition, if you post useful, relevant material in these groups, you can count on a large audience who is interested in what you have to say.
Thus, enter the job description of your ideal choice in the search field and select “Groups” from the filter options to find the “right” groups. Request to join the groups you have found. Once the group owners have accepted your request, do not use this as a chance to start pitching. It might get you banned from the group and affect your effective lead generation.
Instead, build a positive image among potential customers by offering useful content and interacting with them. In addition, send them InMail messages to start working toward a possible offer if you have engaged with them earlier.
Make Relevant Content for Your Audience:
So, what kind of information should you be sharing to build your image among your potential customers?
So, there is clearly no such thing as a successful one-size-fits-all strategy. Each group has its specific qualities, and what works in one group may not work in another.
Moreover, the bottom line is to choose quality over quantity. Create engaging content that your audience wants to read and use that content to spark a meaningful discussion. In this way, your secure leads and boost your lead generation rate.
Make Use of Ads to Generate Leads:
LinkedIn’s lead conversion rates are three times greater than those of other big ad platforms. So, if you are willing to spend money, there is a strong chance you will see a return on your investment.
Thus, you may either upload a current audience list or create a new one utilizing LinkedIn’s extensive filters, such as:
- Interest and Traits
- Education Level
- Company Size
- Seniority
- Skills
- Location
While LinkedIn has a variety of ad formats to choose from, there are two basic methods to use to generate leads:
- Make ads that link viewers to your website’s lead capture landing page; alternatively
- Take use of LinkedIn’s in-platform lead generation forms. They allow users to submit their information without having to leave the site.
Your ad’s content will determine the number of leads you generate. If you invite consumers to download an eBook instead of signing up for a product demo, you almost certainly get a lot more leads.
However, the product demo campaign, on the other hand, is likely to provide a much higher conversion rate.
Develop Relationships:
Finding prospects is simply one aspect of the process. You cannot expect all of your prospects to respond positively to a product proposal right away. Most will require some nurturing.
Thus, starting a discussion with your prospects is the first step in moving them down the sales funnel. So, after sending a personalized connection request, send an InMail message to follow up that urges them to react.
Personalization goes a long way in creating the perfect conversation starter. Try to focus on mutual interests between the two of you such as:
- Did you attend the same school?
- Did you share a hometown?
- Do you share a favorite sports team?
- Do you have any mutual connections?
Keep your prospects engaged by sending them informative content. It can be about an industry trend or a case study that shows how your solution has produced significant benefits for firms similar to theirs.
Moreover, you can ask them questions that hit their pain points. Consider asking these questions:
- What are the problems they are having with their business?
- What are their short- and long-term goals?
- How does their organization decide whether to purchase new products?
Finally, after they started asking questions about your item, it is time to present them with an offer and convert that lead into a buyer!
The Final Thoughts:
LinkedIn is the best place for lead generation. if you follow these above-mentioned simple tips, you can start securing leads sooner than expected. However, after you have gathered enough data about your prospects, you can automate all your lead generation campaigns.
And you can do that by using the best automation tool in the market; LinkedCamp. It automates your time-consuming manual tasks and helps you send personalized messages to your customers. You can increase your response rate by 3x if you use LinkedCamp to generate leads.
If you still have any confusion, you can use their free trial option and then decide.
