According to the best-selling author, Neil Patel, social media platforms are shrinking the world and he is right!
Now people from different parts of the world can connect with each other using social media platforms.
One such platform is LinkedIn where millions of professionals from 200+ countries around the globe can connect and do business with each other.
LinkedIn, with more than half a billion-user base, has become the go-to platform for B2B lead generation.
Why?
B2B marketers acquire 94% of the total leads from LinkedIn
80% of the total B2B traffic comes from this platform
It’s a paid platform where you can expect to discover your next set of leads without actually spending a lot of money on paid strategies.
This is the reason why more than 80% of the B2B marketers and businesses have included LinkedIn as part of their B2B marketing strategy.
Most of them are even using the best LinkedIn automation tools to get the most out of this platform.
Advantages of LinkedIn Lead Generation for B2B Companies
If you use LinkedIn with the right strategy, LinkedIn automation tools, and tactics, you can grow your business by generating a constant flow of leads.
1. A Dedicated Lead Generation Platform
Unlike Facebook and Twitter where friends and family members tweak and pinch you all the time, LinkedIn is specifically a professional network.
There are 760 million+ prospects on this platform that only connect with others for professional purposes.
You can target people on the basis of their industry type, job position, location, etc., and target them with highly personalized content.
As there are a lot of people, many marketers and sales reps are using the latest LinkedIn automation tools to find their ideal prospects among millions of people on this platform.
This way, you can speed up your B2B lead generation on LinkedIn.
2. Exceptional Results with Highly Précised Targeting
Everything starts with defining and refining your target audience.
4 out of 5 people on LinkedIn are decision-makers and you can take advantage of this fact only when you know who to target.
To get started with lead generation, you first need to filter the audience that you want to target.
As there are millions of people, you’ll need a lot of time to find your ideal prospects. Use LinkedIn’s basic filter or go for a LinkedIn automation tool with an advanced filtering option.
The benefit of using advanced tools is that they will filter out all the relevant leads in a matter of time. You can build a strong network of relevant prospects on LinkedIn.
3. It has a conversion rate of 2.74%
There are a number of free LinkedIn marketing solutions such as profile optimization, content strategy, etc. However, even if you go for paid solutions, the platform will fill your sales pipeline.
according to HubSpot surveys, people who use LinkedIn ads and sponsored content have a double conversion rate as compared to Google ads.
Either you go for free marketing solutions or use LinkedIn automation tools to find and convert your leads, both ways this platform is highly rewarding. That’s why this is the ultimate choice of B2B marketers in 2021.
4. Advantage of Professional Context
The biggest advantage that LinkedIn has for B2B marketers is of ‘professional context. Almost 95% of the executive use LinkedIn because of professional content.
Almost 90% of B2B marketers use LinkedIn to distribute content. It’s because content has played a major role in establishing the brand reputation.
It’s free and all you need is some time to create amazing content that your target audience would love to read.
Make sure you post articles, blogs, infographics, videos, surveys, polls that will immediately capture the attention of your ideal prospects.
Relevant and personalized content is a great way to bring maximum traffic to your website. That’s why a lot of B2B marketers call LinkedIn a haven for content distribution.
5. Take Advantage of Niche-Specific Groups
Like we mentioned above that there are millions of prospects on this platform, however, not everyone is relevant to you.
That means you need to find your ideal prospects which is a time-consuming process. Sure, you can also use the best LinkedIn automation tools to find the right people.
However, there’s another approach — LinkedIn Groups.
Whatever industry you belong to, you will find a number of LinkedIn groups to join and participate in.
The advantage of using a LinkedIn group is that you will a number of potential clients in one place. All you need to do is to participate more and establish your reputation, so more people get familiar with you and consider you trustworthy.
Another hack that you’d want to know is that you can also scrape members from a LinkedIn group by using an advanced LinkedIn automation tool.
You can create a highly targeted list of prospects and then run a personalized LinkedIn automation campaign for them.
6. Segment Your LinkedIn Leads on Showcase Pages
If you want to create awareness or promote any product, service, or brand, you can use LinkedIn showcase pages.
Showcase pages are offered by LinkedIn to help you promote your brand to a particular audience. They were introduced by LinkedIn for B2B companies who want to generate more qualified leads.
You can use them as affiliate pages — you can create and promote niche-specific content on these pages. Eventually, it will help you to segment your B2B leads and then you can target relevant people with personalized content.
LinkedIn is a powerful platform for B2B lead generation and there’s no doubt about it. With the right techniques, LinkedIn automation tools, and well-thought strategies, B2B companies can grow exponentially.
However, don’t expect overnight results because these efforts take time. However, once you have created a relevant network and established your reputation, you’ll get 5x more leads in return for every penny that you have invested.
Checklist & Takeaways
- LinkedIn is trusted by 90% of the B2B marketers for lead generation
- Create a relevant network using LinkedIn automation tools
- Work on your content marketing strategy
- Take advantage of LinkedIn groups
- Segment your leads and put effort into them accordingly
