Lead generation is the ultimate goal of every b2b business. Whether you are an entrepreneur, salesperson, or business owner, you come on LinkedIn to have more leads and grow your business. Because we all know that LinkedIn is the best professional platform to increase your lead generation rate.
However, effective lead generation has always been one hell of a task. It is not as easy as it sounds. You have to run various campaigns and stay in touch with your prospects to turn them into potential leads.
Moreover, there are many features on LinkedIn that you can use to your advantage. There are many filters and settings that you can set for efficient lead generation on LinkedIn. One of those features is LinkedIn’s private mode.
The private mode on LinkedIn helps you keep your information hidden from others. So, a common question that arises is what is the point of it? Because if others cannot see your information, does not it reduce your chances of lead generation?
However, this is not the case. If you do not use private mode on your premium LinkedIn profile, you have no idea the benefits you are missing out on. There is so much you can do with this feature and increase your effective lead generation.
Yes, we understand your confusion. But we will make your confusion go away. Keep reading this article to understand how you can use this private feature for your LinkedIn lead generation.
What is LinkedIn’s Private Mode?
When you have your LinkedIn profile in private mode, other users on Linkedin cannot see your name and profile details. In addition, if you use a premium account on Linkedin, you can use private mode to hide that you have seen other people’s profiles.
Thus, people do not get the notification that you have viewed their profile. However, you will still be able to see their profile and get notified if someone looks at your profile. But, if the other person also uses private mode, you will not be able to see if they have viewed your profile.
Moreover, many salespeople, b2b owners, and recruiters use the private mode to improve their lead generation. In this way, many business owners and sales candidates find new leads and improve their effective lead generation and customer retention rates.
So, before going into the details, let us look at how you can change your privacy settings on linked in and activate your private mode.
- Click the “Me” symbol in the left corner at the top of the homepage.
- In the drop-down box, choose “Settings & Privacy.”
- On the left, select “Visibility.”
- Next to “Profile Viewing Options,” click “Change.”
- Select “Private Mode” from the drop-down menu.
After you have activated your private mode, no one will know if you visit their profile. Rather, Linkedin will show you as a “LinkedIn member — this person is viewing profiles in private mode.”
However, apart from this, everything else remains the same. There is no effect of this on your LinkedIn useability. You can search and visit people’s profiles like you normally do. Thus, there is basically no negative impact on your LinkedIn lead degeneration.
The Impact of LinkedIn Private Mode on Your Profile:
If you have a free LinkedIn account and you set your profile on private mode, you will not be able to see who views your profile. As a result, it might affect your LinkedIn lead generation. However, if you have a premium account, others cannot see your information.
But you can easily view who visits your profile. That is why we would suggest that if you are on LinkedIn for B2B marketing, get yourself the premium account. Thus, you can browse through your feed anonymously.
Only the detail you want will be visible to your visitors. You can select the job, company, and profile picture to be visible on your LinkedIn account. It all depends on which strategy you adopt to use the private mode for your lead generation plan.
H2: Make the Most of The LinkedIn’s Private Mode:
We know you must be thinking that if people do not know that you have visited their profile, how can you increase your networking? Because if you cannot grow your network, it is a bad sign for your lead generation strategy.
However, it is the opposite. You can use your LinkedIn private browsing option to your advantage. Here is how you can do that:
- Generate Potential Leads
- Have a Check on Your Competitors
- Easy Recruitment
H3: Generate Potential Leads:
It is no secret that there is an ocean of b2b marketers, decision-makers, and marketing executives on LinkedIn. Thus, it makes LinkedIn the best platform for b2b lead generation. However, when you want to target your cold audience, you should stay low-key in the audience targeting phase. The reason is that they do not find out that you are snooping on their LinkedIn profile.
Firstly, it will not be a surprise for them when you contact them through message or InMail. We are not saying that it is a bad thing. However, you do not want your prospects to have a bad impression of your company because you connect with them. After all, it affects your lead generation.
So, when you have the private mode on, they cannot find out who visits their profile. Thus, when you reach out to them, you get them by surprise. Giving them the personalized experience with your InMail campaign powers up your lead generation game.
Secondly, you do not want to get connection requests from people who are not your target audience. So, if you do not have your private mode activated, you will be receiving a lot of unwanted messages and invite requests that do not match your business requirements.
As a result, you will get distracted and re-visit all the profiles that have sent you messages. Not only will you lose time but also minimize the chances of turning the potential leads into regular customers because of less concentration. Thus, ultimately your lead generation gets affected.
So, what do you think is the best solution? Set your profile to private mode and browse anonymously. As a result, no one can know what accounts you are reviewing. You can again make your account public when you start your LinkedIn outreach campaign for effective lead generation.
Have a Check on Your Competitors:
One of the clearest purposes for LinkedIn’s private mode is conducting a competitive study. Because you do not want your rivals to know you are watching their progress, you will need to use incognito mode to keep your activities hidden.
Bonus tip: You may use the “people also viewed” option to find new opportunities when you go through your competitors’ profiles to see what they’re doing well and how else you can improve. Thus, you can use the private mode to increase your b2b lead generation.
Easy Recruitment:
Because LinkedIn is essentially a large database of CVs, it is the most popular site for recruiters trying to headhunt. In fact, more than 80% of recruiters utilize the network regularly to find employees.
However, the same principle applies while you are recruiting, you do not want everyone you are looking at to know you are viewing their profile.
Moreover, you may develop a shortlist of suitable prospects using LinkedIn private browsing without showing that you are doing so.
Also, you may then change your profile back to a public profile and contact out with a powerful, personalized message. Furthermore, once you’ve narrowed down your list of potential prospects, you can easily contact them and turn them into potential leads.
Does LinkedIn Private Mode Have a Bad Impact on Your Networking?
Although there are certain advantages to utilizing LinkedIn’s private mode, if you use it for a long period, it can ruin your networking opportunities.
The reason is that people who receive a notice indicating who has viewed their profile have the option to learn more about you. Also, they interact with you because they receive a notification telling who has visited their profile. As a result, this allows you to expand your network while also marketing your identity or brand.
If you keep your profile in secret mode all the time, no one will ever know you have visited their profile. Consequently, it restricts your networking potential. Use private just when you are on LinkedIn for lead generation, studying competitors, or recruiting.
For networking purposes, try to have your profile set to public at all times. When your profile is public and you begin outreach activities, make sure that you have your whole profile optimized and that it portrays you in the best light possible.
In the end, you do not want customers to be able to view your data and be disappointed.
Wrapping Up:
The private option on LinkedIn is a simple way to increase your lead generation and outreach efforts. The secret to effective outreach is to have a well comprehensive list of ideal clients who are a perfect fit for your product or service.
In addition, the ability to study users in private mode provides you a higher chance of finding the proper leads without making unnecessary connections with the wrong people. Because of LinkedIn’s strict invite limitation limit, it is critical to concentrate on the best.
