How to determine the Social Selling Index- SSI score of LinkedIn?
LinkedIn, a hub of professionals, has become the largest professional network having more than half of a billion members. Whether you want to build a meaningful and strong professional network or generate leads, there’s a wide range of LinkedIn automation tools and other techniques to help along the journey, one such tool is SSI-Social Selling Index.
Let’s take a look at what exactly is SSI and how can we find the LinkedIn SSI.
What is LinkedIn SSI Score?
As a B2B marketer, you must know how important metrics and analytics are to define and refine the marketing strategy and to measure and improve success. When a sales or marketing team understands the metrics, it can better identify opportunities.
LinkedIn SSI or Social Selling Index is basically a tool that helps to get and analyze metrics. It basically tells you how successful your campaigns are, metrics related to your leads, and provide insights about ideal leads and how you can nurture them for better outcomes.
In a nutshell, SSI tells how effective your social selling and marketing efforts are in generating new leads and fulfilling other business objectives.
Why LinkedIn SSI Score is important?
Let dig into some of the statistics to see why LinkedIn SSI score is important: B2B marketers or other businesses that have a good SSI score create 45% more business opportunities than those that have a low SSI score. 70% of the marketing teams perform better who use LinkedIn than those who don’t use LinkedIn to generate leads. B2B marketers with a high SSC score are 50% more likely to meet their sales targets.
What Factors Does LinkedIn Take into Account While Calculating Your SSI Score?
1. Building the right network
Finding and connecting with the right people on LinkedIn is all about using the best LinkedIn automation tools that help you find and connect with the right prospects based on keywords and filters you apply. Connecting meaningfully and building a strong network is all about using different automation tools and techniques to connect with the right profile that are relevant to your industry.
2. Establishing a brand reputation
A brand reputation is built around customers. You need to engage and interact more, join and participate in groups, comment on trending topics to establish your reputation as a thought industry leader.
3. Fostering engagements
LinkedIn is all about making connections and fostering professional relationships. Whether you search and connect with people manually and use any LinkedIn automation tools to connect and build relationships, make sure they are relevant to your industry and can be potential clients in the near future.
4. Getting insights
By using LinkedIn right, you can get all sorts of analytics and metrics about your customers. Many B2B marketers and professionals also use LinkedIn automation tools to get quick metrics about who your ideal leads are and industry relevance. They provide important details about their interests and needs which helps to provide them what they have been looking for.
