Log in to your LinkedIn account and start searching for potential employees.
For many years, businesses have utilized the platform differently. They made it a source of getting polished resumes and references. However, like everything else, LinkedIn also evolved itself. Now it’s a source for LinkedIn lead generation and gaining new customers.
Many businesses believe that the number of connections on their profile guarantees the best results. However, the truth is that only engaged connections will help you grow. No matter how many new connection requests you share. And how many of these get accepted. If you cannot converse with them, then there is no point.
The most authentic way to promote a brand and business is to build a community. Grow your community with LinkedIn accounts and get thriving results. But how to do it? Let’s find out!
Never Create A Company Group
There is a common practice to make a group under the name of your business. But the professionals at LinkedIn are different. They are more inclined towards recruiting tips, business ideas, and industry-specified news. Therefore, it is better to create an industry group.
It will help in gathering a better section of people in your group. The followers would be those who are interested in the industry and the topic you share. If you desire, create a company group as well. But it should be independent of the industry group.
Create a logo for your group and start sharing industry-related stuff. Grow your community with LinkedIn will lead to better chances.
Target Carefully
Once you have your industry group, it’s time to announce it to the right set of people. Reach out to your target customers. These clients may have valuable insight into the topics you are sharing. Try to engage with them and converse. Sometimes, it’s necessary to talk beyond the point of sales. When you build a relationship, the chance of LinkedIn lead generation magnifies.
Don’t forget to send invitations to industry experts and professionals. Add them to your group and value their contributions. Try inviting people who have knowledge of your industry and can contribute to it. If your group has thousands of followers with no specified contribution, there is no chance of generating sales.
Increase Engagement Ratio
For the success of any social media campaign, make sure your engagement ratio is phenomenal. The content you share must be intriguing, informative, and engaging. Interactive content provokes conversation that leads to relationship building.
To keep the engagement ratio higher, try posting discussion topics. Post questions that can also help in optimizing your business service and products. Keep a track of the click-through, and don’t forget to tag your website URLs to generate leads.
Stay on Your Topic
When you have posted a question and initiated a discussion, track each comment and analyze them. Sometimes, comments start diverting from the topic. Which later can become offensive. It can damage your chance for LinkedIn lead generation. And worse, B2B lead generation tools can lose their charm.
Do not let anyone abuse another member of the group. Make strict rules for your industry group and ask everyone to follow them. Improper words and abuses can negatively reflect your business and poor management.
Follow-Ups
For a genuine LinkedIn lead generation, try to be creative. When a member posts any problem that the business can resolve, approach them. Grow your community with LinkedIn and help them with their problems.
Try providing them with a solution that can help them and alleviate some stress. However, don’t aggressively influence yourself on your target audience. They might not be interested in it. Try to remain relevant to their problem. And don’t force anyone to damage the image of the community you are building.
3 Steps to Build an Engaged Community
Here are 3 steps that can help in creating a highly engaging community. The stronger your business community, the higher chances of lead generation.
Step # 1 — Segment Your Audience
Grow your community with LinkedIn by segmenting your audience. It is vital to know your targets before reaching out to them. Evaluate your target market before finalizing anything.
To segment your audience, start with their position, industry, location, company size, and finally seniority level. Your ideal client segmentation would look like this:
Position: Founder, Co-Founder, Managing Director, Owner
Industry: Web Designing, Financial Services, Legal and Law Practitioners
Location: New York, Sydney, Birmingham
Company Size: Enterprise, Startup, SMEs
Seniority Level: Director, Partner, CFO
Once you have segmented your audience, now build your market by reaching out to them.
Step # 2 — Build A Robust Audience
It is time to build your network for the growth of the overall community. Many businesses start adding connections who they know. Colleagues, friends, family, former employers, former employees, etc.
These are their 1st-degree connections. Now, move to the 2nd-degree and 3rd-degree connections. These connections are out of your network. Create a filter and start sending connection requests to these LinkedIn accounts. Add personalized messages after a thorough analysis of them. Once accepted, start conversing with them and find out the similarities you have.
It’s how you will start to grow your community with LinkedIn.
Step # 3 — Keep Sharing with Your Audience
Finally, keep in touch with your audience. Post in your group about valuable finds that can intrigue your target audience. Stay relevant and remain consistent on the platform. Use engaging posts, interactive blogs, and thoughtful insights to start conversations.
When you are regularly posting on LinkedIn, your business will stay on top of the mind of the target audience. It will build an influence over them and help in analyzing the expertise you hold in the domain.
That’s how you will build a robust community on LinkedIn!
Conclusion
Grow your community with LinkedIn is not a simple process. But by remaining consistent on the platform, businesses can unlock the door to advancement. LinkedIn lead generation can be possible, and converting them to customers can become a reality.
