LinkedIn Automated InMails: Best Ways to Leverage InMails to Make 3x More Sales

LinkedIn is an incredibly great platform for B2B marketers and salespeople. Plenty of B2B marketers and brands are already using LinkedIn and its great features to increase their engagement, outreach, and lead generation. One such amazing feature is InMail. You can either send them manually or automate them using LinkedIn automation tools.

InMails are especially useful for salespeople who want to get the most out of LinkedIn. It’s a great way to reach out to prospects who are outside your direct network.

What is LinkedIn InMail?

Straight from the horse’s mouth: An InMail is a private messaging feature that allows you to send direct messages to prospects that you’re not connected to.

This feature enables you to send a personalized message to 2nd and 3rd-degree connections directly without wasting your precious time searching for their contact details.

LinkedIn InMails have a high opening rate as compared to cold emails. It’s because they are often used to send an important proposal or message, so people give more attention to InMails.

However, you can send a few with your free account. If you want to send more, you need to subscribe to LinkedIn Premium or Sales Navigator but that also gives you 20 InMails per month. However, if you get an advanced LinkedIn automation tool, you get as many as 40 InMails per week.

A lot of B2B marketers and businesses who need to reach out to their ideal prospects prefer LinkedIn automation tools to send automated InMails.

The benefit of using automated InMail is that you can schedule them and send personalized messages automatically. This way, you can save a lot of time.

Outreach Campaigns Using LinkedIn Open InMails

Plenty of B2B marketers are running successful outreach campaigns using automated LinkedIn campaigns. However, you must know that these InMails work great when you use the best practices to write perfect InMails.

Either you’re sending InMails manually or using an advanced LinkedIn automation tool to send automated InMails, please use the following practices. Most of the tips might sound obvious, but they can get you a high response rate.

1. Keep It Simple & Direct

There’s nothing wrong you can do to your campaign than writing a long and vague InMail in which your main point is not clear. Most people don’t even have enough time to read such long emails and it’s even boring for those who use LinkedIn on smartphones.

LinkedIn gives you 200 characters to write a subject and 2000 characters to write the message body. If done right, you will see a significant improvement in your response rate in a short time.

2. Use Personalization As Much As Possible

Many users often stick to adding first/last name, company name, and such other generic titles and think that’s enough personalization. Many people do even the worst, they don’t add anything and simply copy-paste templated messages.

Well, the truth is that prospects are already tired of old cut-paste messages that have nothing interesting.

Thus, when writing InMails, make sure you know enough about your target and add specific details about them, their interest, problem, and talk about the solutions that you can provide.

If you think you don’t have enough time to send a personalized message to every single prospect, you can take the help of the best LinkedIn automation tools.

These LinkedIn automation tools come with a personalization feature to add personal details of the prospects. Not just the latest LinkedIn automation tools such as LinkedCamp has Hyperise feature that adds a customized image/GIFs.

A number of users who have run outreach campaigns using automated personalized InMails have already generated a lot of leads and booked a good number of demo calls.

3. Always Include a CTA

Adding a CTA at the end of your InMail can trigger replies.

The idea is that when prospects skim through your messages and reach CTA, they can easily tell them what your message is about.

Surveys have shown that adding a CTA at the end of your message can get you maximum replies.

Some good examples of CTAs are:

• Request for getting on a call
• Endorsement request
• Joining a community group
• Thoughts on the article
• And more

4. Schedule Your InMails

InMails are very effective when you send them to the right person at the right time.

Sending InMails to the wrong person is just a waste of time and opportunity. You can use any advanced LinkedIn automation tool to filter out your audience who you want to reach out to using open InMails.

Not just that, make sure you hit people with the right message at the right time. If you think a particular event is coming up and you can grab the attention of your prospects easily, take advantage of that time. Also, if you think you’ll forget or have no time to send InMails at that time, schedule your messages before using the latest LinkedIn automation tools.

The best LinkedIn automation tools such as LinkedCamp have a message scheduling feature. All you need to do is to write a message, set it up, schedule it for the list of the prospect you want to send, and the message will be delivered on the given date and time.

As compared to a LinkedIn free account or Sales Navigator, you can send a good number of personalized InMails using the latest LinkedIn automation tools.

Conclusion

The LinkedIn InMail option is a great way to send direct messages to people outside your network. You don’t need to send them a connection request and wait for them to accept it so you can talk to them.

Today, automated LinkedIn InMails have become a thing because it’s helping B2B marketers and businesses to reach out to their ideal prospects and quicken their sales-making process. It’s definitely a great way to speed up your lead generation process.