LinkedIn Outreach Tips: 5 Ways to Maximize Your Closing Rate On LinkedIn

Talk about the best platform to generate leads and close more leads and LinkedIn pops up on the top. It has become a go-to platform for B2B marketers, sales professionals, and other businesses. The site’s popularity is increasing because millions of professionals use this platform. According to an IDC survey, 4 out of 5 executives and 9 out of 10 decision-makers use LinkedIn for prospecting, generating leads, and closing more deals.

More than 50% of the small business are already leveraging the power of this platform using LinkedIn automation tools or other strategies. It’s no longer a question for marketing and sales teams to either use it or not, it has become imperative if you really want leads for your business.

Before you start your outreach on LinkedIn, here are some things you should be doing to maximize your closing rate:

1. Research Your Prospects’ Profile

Researching your prospects has endless benefits. Whether you use the best LinkedIn automation tools to collect insights or do it manually, you will get to know better about your customers’ pain points.

If you just jump out blindly without knowing anything about them chances are that they will reject you or flag your account as spam.

The LinkedIn algorithm has become very smart. If you really want to generate the leads, use the formula, “Know Thy Customer.”

2. Find Leads of the Same Niche

The survey of B2B buyers and influencers have shown that if you connect and engage with the industry-specific prospects, they are 80% likely to connect with you and respond to your message. Only 4% of people who are random might show some interest.

So, the point is why would you waste your time on prospects that belong to other industries. There is no point in adding irrelevant people to your network.

Find the right prospects and if you’re having trouble doing that, you can take advantage of advanced LinkedIn automation tools to find the right profiles.

3. Check if you have common connections

According to surveys, people tend to have a positive impression of the connect requests which show a mutual connection.

So, when running an outreach campaign on LinkedIn, make sure you use the best LinkedIn automation tools that allow you to connect with the 2nd connections.

4. Send Personalized Messages

When you’re finally at the point where you can send messages to your prospects, the worst thing is to bore them with your same and stuffy messages.

LinkedIn’s rules and regulations have changed, and many people are getting their accounts blocked due to spam. The best way to avoid this is to send hyper-personalized messages with the prospects’ name, or job type or industry type, etc.

There are many LinkedIn automation tools that provide features to help users send personalized messages to their prospects.

5. End your message with a question

LinkedIn plays a major role when it comes to lead generation. If you really want your prospects’ attention and want to turn them into leads, the best way is to engage and build relationships with them. How do you ask? The simple answer is to use LinkedIn automation tools to send them customized content.

Always put a question in the end so they are triggered to respond to you.