Top Marketing Automation Trends That Will Bring 10x More Leads In 2021

The curtains have almost drawn on the year 2020, and what a year it was- the whole world faced lockdown due to the COVID-19 pandemic. The virus affected the economy of every country.

A bit closer to home, we saw that almost every industry was hit by the COVID-19 lockdown, but the marketing automation industry grew significantly.

Businesses around the world want to speed up their businesses and need solutions to automate their workflows.

While we step into 2021, the marketing automation market is expected to grow at a high rate of 8.55% in the future, unlocking the best growth opportunities for businesses.

Almost 45% of the businesses have integrated marketing automation into their workflows and more than 48% are planning to do so.

If you want to stay at the top, here are some of the marketing automation trends that you must integrate into your business.

1. Hyper-Personalization

One of the most important marketing automation trends in 2021 will be personalization. Personalized content has become an important factor in the digital landscape.
Today, there are thousands of brands and your customer has so many options.

Advanced marketing automation trends mentioned above, AI and ML, help you gather and compile useful information about your audience.

You can use this information to create highly personalized content that will turn your visitors into customers.

2. AI & Machine Learning

Machine learning and artificial intelligence are the future of marketing automation. By integrating these technologies into your business processes, you can collect important information and data about your audience and customers that will help you develop better campaigns and learn more about their purchasing patterns.

These latest marketing automation trends will enable you to create personalized content to attract your audience.

3. Email Automation

As you look at the best marketing automation trends in 2021, you will find email automation at the top. With highly personalized email marketing campaigns, you can deliver a highly tailored customer experience.
You can send your customer personalized emails to provide them only the relevant information that they have been looking for.

The future of marketing automation greatly depends on creating personalized email campaigns that synchronize with your audience’s interests.

4. Social Media Marketing

One of the best marketing automation trends in 2021 is social media marketing that helps you to leverage the potential of social media platforms.
As millions of people are present on social media platforms, you can reap the benefits of these platforms to engage customers, generate leads, maximize your brand awareness.

Conclusion

If you want to take your brand awareness lead generation game to the next level, above is the list of the advanced marketing automation trends 2021 that you must follow to be successful.