How do you find new leads for your business? Do you use any social media platform to make maximum sales?
Is it Facebook, Twitter, Instagram? NO.
It might surprise but LinkedIn has become an effective B2B lead generating platform, getting ahead of every other social media platform. The conversion rate of LinkedIn is 2.74%, higher than other social media platforms.
Is LinkedIn Really Effective for B2B Lead Generation?
LinkedIn is a professional jam. It’s a great platform for users who are serious about lead generation and sales. Many of them are using the best LinkedIn automation tools to speed up their lead generation process.
Here are some stats to help you get a better idea:
- 94% of the marketers consider LinkedIn the most effective B2B lead generation platform
- users generate more B2B leads from LinkedIn than Facebook, Twitter, etc.
- 50% of people say they are more likely to but from a company, they engage with on this platform
- 80% of the members prefer to connect with decision-makers on LinkedIn
- LinkedIn is responsible for 80% of the total B2B traffic
However, making a LinkedIn account won’t get you leads. You need some hacks and tactics to maximize your chances of generating more leads and making sales.
Must-use LinkedIn Hacks to Improve Your Sales on LinkedIn
1. Understand Your Target Audience
Defining your marketing objectives and target audience should be your first step.
Without a clear understanding of your audience and marketing goals, you won’t know which LinkedIn automation tools to use or what type of campaigns to run.
Thus, it’s essential to segment your target audience based on industry type, location, job title, demographics, company size, etc. You can use LinkedIn’s basic search filters but if you want to get more authentic results, you can also use the best LinkedIn automation tools to filter out your audience.
2. Make Your LinkedIn Profile Attractive
Once you have defined your target audience, the next step is setting up a profile.
Why is that important?
If you’re running a LinkedIn automation campaign to reach thousands of prospects, you need to have a complete profile.
It’s because your profile is the first thing that prospects see and if it is not attractive, they will reject you right away.
Thus, it’s important you add an attractive profile picture and cover photo. You should add an attractive tagline, so people click on your profile. Your summary should address the interests and pain points of your target audience.
Make sure you add relevant keywords as it helps people to find you.
3. Look for Highly Targeted Connections
LinkedIn targeting is unrivaled.
When you have created an attractive profile, the next step is to find and connect with the right audience.
You could have the most attractive profile; you’re using the best LinkedIn automation tools, but it won’t work if you’re trying to sell the wrong audience.
In a nutshell, the success of your LinkedIn social selling campaigns depends on your target audience. If you want to have a good buyer persona, you need to keep these things in mind:
- What type of content do they follow or engage with
- What type of influencers do they follow?
- What are their business pain points?
You should use keywords related to all such information and then run a campaign using the latest LinkedIn automation tools. The tool will filter out the right audience for you so you can make the most out of advanced social selling practices.
4. Post Targeting or Content Retargeting
As a B2B marketer, you’d love to get a list of relevant prospects based on mutual interests.
It’s so easy! All you need to do is to find a relevant post on LinkedIn that has a good engagement rate.
Once found, you can run a content retargeting LinkedIn campaign using a LinkedIn automation tool.
The tool will scrape out profiles of those prospects who have liked or commented on that post. Once you have extracted the list of the prospects, you can use the following template to reach out to them:
Hi {[First Name}},
Hope you are doing great.
I saw your comment on a post related to B2B lead generation. I am trying to learn more about B2B lead generation and fill my network with like-minded people like you.
Let’s connect.
[Your name],
5. Get Involved in LinkedIn Groups
A useful and proven hack to make more sales on LinkedIn is by leveraging the power of relevant groups.
LinkedIn groups give you an opportunity to reach a highly targeted audience in one place, stand out by creating amazing content, establish strong business relationships with them.
To do this, you first need to find the best groups. You can use LinkedIn filters to find groups relevant to your interests. Once you’re in, you can message people directly without connecting with them.
Another hack that you can use is to scrape out members of LinkedIn groups by using advanced LinkedIn automation tools.
You can assign the lists of highly targeted prospects to a campaign and generate a set of leads in a short time.
6. Create High-Quality Content
LinkedIn is a haven for those who want to share and distribute relevant content on LinkedIn.
Sharing valuable content on LinkedIn can automatically widen your network, your reach, and more people will get familiar with you.
It takes some time to write articles and blogs full of relevant information and insights but if done right, it will attract a lot of traffic to your website.
Above, we have shared amazing LinkedIn hacks that we have tried ourselves. All of these hacks are very useful for generating qualified leads for your business. Sure they take sometimes but eventually, they will fill your leads funnel.
Checklist & Takeaways:
- LinkedIn is the ultimate platform for B2B lead generation
- Tweak your profile and add relevant keywords
- Use content retargeting hack to get relevant prospects
- Use LinkedIn groups and establish a reputation by posting relevant content
- Use LinkedIn automation tools to run outreach campaigns
