Top LinkedIn Lead Generation Strategies to Generate Qualified Leads 2021

As the marketing landscape has changed, customer behavior has also changed because they now have hundreds of options. Today, your customer is your boss and the only way to make sales is to build solid relationships with them.

Nowadays, you cannot just make cold calls and convince people to buy your product or service. Surveys have shown that more than 95% of prospects hang up the phone the moment you tell them that you are a sales representative of an agency.

Today, social selling is considered to be the backbone of B2B marketing. B2B professionals and marketers are using advanced techniques such as marketing automation to generate leads.

Key Strategies to Generate Leads in 2021

1. Use Email Automation Save Time & Energy

Email automation is the latest trend in the marketing landscape and is being used to generate leads.

The latest marketing automation tools have features to automate your emails and a user can send hundreds of hyper-personalized emails. Surveys have shown that running a personalized campaign can increase response rates by 49%.

There are a number of email marketing automation tools that make the job easier for you. All you need to do is to choose a template and set up the campaign. It’s an effective strategy to scale your lead generation process:

• Sourcing contact data
• Writing personalized emails
• Scheduling follow-ups.

2. Referral Marketing

One of the most effective forms of marketing is ‘Word of mouth marketing.’ It has a significant impact on the buyer’s purchasing decision.

You can use this strategy to increase your brand awareness among millions of people who’d be interested in your product/service.

For the growth of your brand, you can also start affiliate programs. This way, you can earn many customers with the least effort. Many businesses, that are successful today, are running effective affiliate programs.

3. Generate Qualified Leads with Automation Tools

People who use cold calling to generate leads spend hundreds of hours on cold calling and still get no significant results.

On the other side, some businesses have integrated marketing automation into their business processes to speed up their workflows and find the relevant leads that they nurture to turn into sales.

You can use marketing automation tools to target the right prospects that can be your potential customers in the future. This strategy is especially useful for those who have already so much on their plate and don’t have time to find the leads manually. You can save a lot of money and time that you can spend on core business tasks.

Wrapping Up:

If you are a B2B marketer, you need to realize that cold calling is no longer a reliable option. Customer behavior has changed, and you need new strategies to generate leads.

If you really want to keep your business afloat, it’s time you embrace social selling and modern techniques and methods to interact more with your customers.

Use automation tools to find the right prospects, engage with them, build relationships with them, and use the above strategies to get the best outcomes.