Have you ever thought about how great it would be if you found similar leads after you have secured the right lead? In this way, you can easily have a higher lead generation rate and increase your sales and revenue.
To your surprise, there is a feature on LinkedIn which assists you in finding similar leads. However, the use of this feature for LinkedIn lead generation is not very common. Rather we can say that it is one of the most underused features of LinkedIn.
So, LinkedIn’s “People Also Viewed”, or “PAV” is that feature that helps you in the right lead generation. With the help of this aspect, you can find similar prospects that you have already found. Isn’t it amazing? It halves your work and saves your effort in hunting potential clients.
However, there is one thing you need to know is that the PAV feature also has a bad reputation. So, the majority of marketers do not think about utilizing it for lead generation. But this does not mean you should not opt for this.
Have you heard that it is beneficial if you know how to use something the right way? That is the case here. This article will show you how you can effectively use PAV for LinkedIn lead generation.
What Does “People Also Viewed” Mean on LinkedIn?
Whenever you visit a lead’s profile, did you notice that there is a box on the right side of your screen labeled “People Also Viewed?” You can find this box at the bottom of your lead’s profile when you scroll down on your mobile.
So, what does PAV mean? These are the people on LinkedIn that other users viewed while visiting the profile you are looking at now. So, you can see profile picture, their job description, and the names of these relevant leads in that box.
So, if you have enabled this feature on your LinkedIn account, you can see the list of all those people that different users viewed when they visited your profile. This is so helpful for your lead generation strategy.
In addition, one thing you should know is that no one can control who appears in the PAV section. Only LinkedIn can decide this. Moreover, the platform does this by using an algorithm that is based on the habits of the users.
LinkedIn puts like-minded people, who are in some way similar to the profile you are on, in this category. However, the list does not remain the same. LinkedIn changes it every month and shows 10 people at a time.
Moreover, the people who are on the top are the ones who have the most views. Also, these are the ones who visited the same profile you have just visited. So, you can find the right people and turn them into potential leads. As a result, your lead generation goal gets easier to accomplish.
What is The Purpose of the “PAV” Section on LinkedIn?
The main purpose of PAV is networking. By providing you with this feature, LinkedIn gives you an opportunity to connect and build relationships with other people. And you can use this to your advantage and turn these connections into powerful leads via LinkedIn lead generation.
This is an effective way of LinkedIn to help you connect with those you have never come across. So, you can expand your network which is helpful for your business growth. Moreover, the lead generation process becomes easier and smoother when you use this feature the right way.
How Can You Use LinkedIn’s Feature for Lead Gen?
We want to use this feature for lead generation, so you have to focus on your lead’s profiles’ PAV section. In addition, if you have disabled your PAV, it does not matter. You can still see People Also Viewed of everyone who has this option enabled.
Moreover, the majority of the people do not think this through so their PAV option is on. As a result, you can easily see People Also Viewed on their profiles. We have defined some useful ways for you to boost your LinkedIn lead generation with the help of this under-used feature.
These are as follows:
- Look for Similar Leads
- Discover More About Leads
- Figure Out Seniority
Look for Similar Leads:
If you have come across a profile that matches your perfect lead requirements, then make sure to go through their PAV section. They have more perfect and more relevant leads in that section. It assists you in improving your lead generation process.
We have already said that LinkedIn uses an algorithm to put similar people in that PAV section. Thus, only those who are the most relevant appear at the top of the list, and you can find the right leads. Is there any faster way to enhance your efficient lead generation?
In addition, after you have connected with your lead, move t their PAV section and start finding leads. We assure you that you will find potential prospects that you would not have otherwise. So, it is a quicker and faster way for lead generation.
Discover More About Leads:
If you come across a lead profile that appears like a good fit but is lacking in information, then visit their PAV box. Moreover, the PAV section assists you to personalize your approach. This area usually has colleagues or close contacts who can provide further information about their organization or projects.
The more information you have about a lead, the better you can customize your outreach messaging and increase your chances of successful lead generation.
Figure Out Seniority:
If the title and description of your target lead’s profile are unclear, their PAV will most likely give you a clearer idea of their seniority. Furthermore, if their People Also Viewed section is filled with CEOs, business owners, or high-level experts, you are most likely working with them.
This additional information can also help you boost your LinkedIn lead generation by better planning and personalizing your outreach. Also, it may aid you in sending a customized connection request if you wish to add them to your network.
Should You Enable PAV on Your Account or Not?
It is entirely up to you whether or not you use the PAV feature. For your brand, it is a personal choice. Some people are uncomfortable with the fact that you have no control over who gets added to the PAV category.
In addition, if a lead views your profile and does not like the users in your PAV or it is full of fake profiles, it is problematic for you. How? The reason is that it is possible that they form a negative opinion of you and your business. So, it affects your lead generation strategy.
As a result, you lose your prospects and risk your company’s success. However, when it comes to your profile, you may enable the People Also Viewed option. Then you can see if you get more connection requests — this will tell you if it is a feature you should activate.
If you do not see any significant benefits from having this feature active on your account, you should disable it. Otherwise, you have put lead generation at risk.
Steps to Enable or Disable People Also Viewed on LinkedIn:
Although you have no control over who shows in your LinkedIn PAV, you can always disable it from your profile for the sake of safe lead generation.
So, to add or delete the PAV box from your profile, follow these steps:
- At the top of the homepage, click the “Me” button
- Select “Settings & Privacy” from the dropdown menu
- On the left, select “Account Preferences”
- Choose “Site Preferences”
- Then, click “Change” next to “People Who Also Viewed”
- Toggle this on or off to make changes
In addition, not all LinkedIn users have the People Also Viewed feature enabled on their profile, you may not always be able to use it for lead generation. However, if you come across a lead profile with this option activated, it is a quick and easy approach to getting more leads.
So, even if you do not discover any new leads in this section, you undoubtedly learn a little more about your current prospect. As a result, this helps you enhance your outreach.
So, it is a win-win situation.
The Final Word:
LinkedIn gives its users multiple features. These extraordinary features help businesspeople in effective lead generation and growing their business. It is always up to you to use People also Viewed for your company.
You can either boost your sales and improve your brand’s name and image or lose what you already have. Thus, it all comes down t how you use certain features. We have explained everything in detail for you so that you can get the maximum out of LinkedIn.
Moreover, after you have sorted out your leads, the next step is to use the best automation tool LinkedCamp. It automates all your outreach work and saves you time by doing your manual tasks. Set up campaigns and leave the rest to LinkedCamp.
This is one of the most amazing LinkedIn automation tools to enhance your lead generation in no time. Try it once and you will not regret it.
