What is Hyper-personalization and why you need it as part of your LinkedIn Marketing Strategy?

Hyper-personalization seems to be the current hot topic. Why? It’s because your customers no longer believe in static behavior and experiences. They want businesses to provide them something that has been specifically tailored for them. Many B2B marketers who run campaigns on LinkedIn use LinkedIn automation tools that alter the names of each prospect while sending them messages.

But here is the thing:

Sprinkling prospects’ names in the messages are not what we call personalization today. Surely, it’s a good practice but it cannot give you significant outcomes in the long run. You might get a few responses from the prospects but that’s not enough to streamline your lead generation process.

To get outcomes, you need to level up your personalization game and use advanced LinkedIn automation tools that run dynamic campaigns to help you get maximum acceptance and response rate.

How Hyper-Personalization is Different from Traditional Personalization?

First, we will talk about traditional personalization…

For a very long time, marketers and businesses used LinkedIn automation tools to run campaigns by inserting the recipient’s first name in the messages which were quite impressive for long time.

Traditional personalization also includes:

• First name
• Job title
• Industry type
• Company name etc.

All of these are self-explanatory but don’t give the same outcomes now.

B2B, today, are using more sophisticated personalization to impress their prospects by telling them that they understand their needs — that’s what we call hyper-personalization.

That’s why many B2B marketers and sales professionals have switched to advanced LinkedIn automation tools to run highly personalized campaigns.

These latest LinkedIn automation tools with hyper-personalization feature has become AN EASY WIN OPPORTUNITY for them.

Highly personalized LinkedIn automation campaigns have become the best strategy to improve your acceptance and response rate as they are successfully tailored to the niche audience.

How Personalization for LinkedIn Campaigns — How Does It Work?

Running highly personalized LinkedIn automation campaigns means sending them messages based on their individual preferences.

The customer data, that you have collected using the latest LinkedIn automation tools, can be used to craft highly personalized messages. Adding specific details about your prospects in the messages will ensure that they don’t sound sales-y and cliché — and that’s the goal.

To send messages to thousands of prospects using the latest LinkedIn automation tools in a way that each of them thinks it’s been specifically crafted for them.

But are there any tools that can really help marketers to get to this level of personalization?

Luckily, yes! Advanced LinkedIn automation tools such as LinkedCamp have features that will take your personalization efforts to next level.

With this LinkedIn automation tool, you can not only send a personalized text but also add customized images and GIFs.

The profile picture of each prospect you’re reaching out to will be detected by the tool and it will send a customized image or GIF along with the text in their inbox — how cool is that!

A number of B2B marketers and businesses who are investing in LinkedIn automation tools that run highly personalized campaigns have been able to get a 29% higher unique open rate 46% higher response rate.

This shows that prospects like to engage with those businesses that have demonstrated the ability to provide them something that they were looking for.

The idea is to get closer to your audience and understand their needs so you can provide them what’s they have been looking for. Once you have used the best LinkedIn automation tools smartly, you’re already one step closer to making 3x more sales.

There are three main ingredients of running a highly personalized LinkedIn Campaign:

1. Engagement

Many dynamic campaigns run using the best LinkedIn automation tools have shown that 80% of the prospects are more likely to engage with you when you send personalized messages.

The results also showed that hyper-personalized campaigns drove them 4–5x more engagements. It also 3x their response rate.

So, how would you get this increase engagement and response rate? By using the best LinkedIn automation tool. Choose one carefully and set up a dynamic campaign. You’ll get amazing outcomes in a short time.

2. Relevance

If you still haven’t realized the importance of relevance and personalization, you need to put a glance at Amazon and Netflix’s personalization strategy.

You can increase your response rate by 10x just by sending the right message to the right person at the right time. But to do that, you need to have the right LinkedIn automation tools and enough knowledge.

With the help of advanced LinkedIn automation tools, you’ll filter out the right people who can be your potential customers in the future.

Craft relevant messages based on behavioral data that you have collected using advanced LinkedIn automation tools. Make sure you craft such messages that hit a person’s pain points and individual needs.

3. Trust

When you focus on the first two ingredients, the third one will naturally follow — trust. Building trust among your prospects is very important and for that, you need to establish your reputation.

When using LinkedIn automation tools to connect with people, don’t throw sales-y messages into their inboxes. They will only flag your account as spam.

To avoid this, start small and provide valuable stuff. Learn about their needs and become someone that they will trust the most. This is an important ingredient of hyper-personalization.

If executed properly, it will give you a higher response rate, more leads, a strong pipeline, and 3x more sales wins.

Conclusion

Now that you have understood what hyper-personalization is and how it can help you get a higher response rate, it’s time to execute it properly.

There is no limit to your creativity when it comes to sending hyper-personalized messages on LinkedIn.

Your competitors are already using traditional personalization. You should provide prospects something different to stand out among the rest.

If you want to generate maximum leads, try using a LinkedIn automation tool like LinkedCamp. It has all the necessary features that you need to run successful hyper-personalized campaigns. You will be able to skyrocket your reply rate in a short time.